Department of Public Relations and Advertising

Course Structure Diagram with Credits

To see the course details (such as objectives, learning outcomes, content, assessment and ECTS workload), click the relevant Course Code given in the table below.

1. Year Fall Semester
Code	Pre.	Course Name	Theory	App/Lab	Local Credits	ECTS
COMM 101		Introduction to Communication	3	0	3	5
ENG 101		Academic Skills in English I	2	2	3	3
HIST 100		Principles of Atatürk and History of Revolution	4	0	4	4
IUE 100		Orientation and Career Planning	1	0	1	2
LAW 100		Fundamentals of Law	3	0	3	4
NMC 103		Critical Thinking	2	2	3	5
SFL 1013		Second Foreign Languages I	2	2	3	3
TURK 100		Turkish	4	0	4	4
Total :						30

1. Year Spring Semester
Code	Pre.	Course Name	Theory	App/Lab	Local Credits	ECTS
BA 201		Principles of Marketing	3	0	3	6
ENG 102		Academic Skills in English II	2	2	3	4
HIM 140		Ethical Decision Making	3	0	3	4
POOL 003		GEC-Social Sciences A: Economics	3	0	3	6
PRA 110		Persuasive Communication	3	0	3	6
SFL 1024		Second Foreign Languages II	2	2	3	4
Total :						30

2. Year Fall Semester
Code	Pre.	Course Name	Theory	App/Lab	Local Credits	ECTS
BA 320		Consumer Behaviour	3	0	3	6
COMM 102		Theories of Communication	2	2	3	5
POOL 004		GEC- Social Sciences B: Humanities and Social Sciences	3	0	3	5
PRA 205		Principles of Public Relations	3	0	3	5
PRA 230		Marketing Communications	3	0	3	5
SFL 201		Second Foreign Languages III	2	2	3	4
Total :						30

2. Year Spring Semester
Code	Pre.	Course Name	Theory	App/Lab	Local Credits	ECTS
ELEC 001		Elective Course I	3	0	3	5
NMC 456		Visual Theory	3	0	3	5
PRA 204		Principles of Advertising	3	0	3	5
PRA 210		Consumer Insight	3	0	3	6
PRA 242		Introduction to Digital Communication	3	0	3	5
SFL 202		Second Foreign Languages IV	2	2	3	4
Total :						30

3. Year Fall Semester
Code	Pre.	Course Name	Theory	App/Lab	Local Credits	ECTS
PRA 301		Media Planning and Buying	3	0	3	5
PRA 307		Creativity in Communication	3	0	3	5
PRA 313		Marketing Communication Research	3	0	3	5
PRA 315		Corporate Communication	3	0	3	5
PRA 317		Public Relations Writing	3	0	3	5
PRA 319		Brand Communication	3	0	3	5
Total :						30

3. Year Spring Semester
Code	Pre.	Course Name	Theory	App/Lab	Local Credits	ECTS
ELEC 002		Elective Course II	3	0	3	5
ENG 310		Essential Speaking Skills in English	3	0	3	4
POOL 007		GEC-Innovation and Entreprenuership	3	0	3	4
PRA 304		Copywriting	3	0	3	5
PRA 314		Marketing Communication Metrics	3	0	3	6
PRA 316		Public Relations Campaign	2	2	3	6
Total :						30

4. Year Fall Semester
Code	Pre.	Course Name	Theory	App/Lab	Local Credits	ECTS
ELEC 003		Elective Course III	3	0	3	4
ELEC 004		Elective Course IV	3	0	3	4
ELEC 005		Elective Course V	3	0	3	5
ENG 410		English for Career Development	3	0	3	4
PRA 427		Communication Campaign Design	5	2	6	9
ST 204		Summer Training (4 weeks)	0	0	0	4
Total :						30

4. Year Spring Semester
Code	Pre.	Course Name	Theory	App/Lab	Local Credits	ECTS
COMM 402		Professional Life	3	0	3	5
ELEC 006		Elective Course VI	3	0	3	4
ELEC 007		Elective Course VII	3	0	3	5
PRA 428		Communication Campaign Project	5	2	6	12
ST 304		Summer Training (4 weeks)	0	0	0	4
Total :						30

Elective Courses
Code	Pre.	Course Name	Theory	App/Lab	Local Credits	ECTS
IUE 310		Volunteer Works	1	2	2	4
PRA 100		Presentation Skills in Communication	1	2	3	4
PRA 300		Basic Graphic Applications and Advertising I	3	0	3	5
PRA 305		Media Relations	3	0	3	5
PRA 311		Strategic Public Relations	3	0	3	5
PRA 312		Basic Production Applications in Public Relations and Advertising	3	0	3	5
PRA 321		Digital Communication	3	0	3	5
PRA 325		History of Public Relations	3	0	3	5
PRA 330		Basic Graphic Applications and Advertising II	3	0	3	5
PRA 335		Civic Participation and Volunteerism	3	0	3	5
PRA 337		Interpersonal Communication	3	0	3	5
PRA 340		Marketing Communication in Gaming Industry	3	0	3	5
PRA 345		Visual Strategies in Marketing Communication	3	0	3	5
PRA 347		Communication Agency for Designers I	2	2	3	4
PRA 349		Communication Agency for Designers II	2	2	3	4
PRA 350		Advertising Management	3	0	3	5
PRA 360		Intercultural Communication	3	0	3	4
PRA 370		Creativity in Brand Communication	3	0	3	5
PRA 380		History of Advertising	3	0	3	5
PRA 400		Strategic Advertising Analysis	3	0	3	4
PRA 402		Political Communication and Public Opinion	3	0	3	5
PRA 410		Knowledge Management in Advertising	3	0	3	5
PRA 417		Event Management	3	0	3	5
PRA 418		Marketing Public Relations	3	0	3	5
PRA 420		Content Marketing	3	0	3	5
PRA 421		Current Trends in Public Relations	3	0	3	5
PRA 422		Digital Media Strategies	3	0	3	4
PRA 433		Storytelling in Brand Communication	3	0	3	5
PRA 434		Advertising and Consumer Culture	3	0	3	5
PRA 445		Corporate Culture	3	0	3	5
PRA 485		Communication Agency I	4	8	6	9
PRA 486		Communication Agency II	0	12	6	9
PRA 487		Digital Media Planning	3	0	3	5
PRA 495		Public Relations Project Analysis	3	0	3	5

Additional Notes

Important Explanation About Elective Courses

There are 7 elective courses in the curriculum of the Department of Public Relations and Advertising. In order to graduate, students must take:

- 3 courses from departmental electives,

- 3 courses from nondepartmental, faculty or general university electives

- 1 course from either departmental or nondepartmental electives.

Important Explanation About GEC Courses

Public Relations and Advertising students are liable to enroll for 3 GEC (General Education Course) courses in order to graduate.

GEC courses should be picked;

- 1 out of “Social Sciences A: Economics”

- 1 out of "Social Sciences B: Humanities and Social Sciences"

- 1 out of "Innovation and Entrepreneurship"

Important Explanation About PRA 485 & 486

Prerequisites for PRA 485 - Communication Agency I and PRA 486 - Communication Agency II

PRA students who have successfully passed at least three of the following courses; PRA 204, PRA 304, PRA 319/BA 324, PRA 307 and PRA 301; can submit to this course.

If you need support for these courses due to your disability, please refer to Disability Support Unit. Contact; engelsiz@ieu.edu.tr

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