Curriculum - Department of Public Relations and Advertising | İzmir University of Economics

FACULTY OF COMMUNICATION

Department of Public Relations and Advertising

Course Structure Diagram with Credits

To see the course details (such as objectives, learning outcomes, content, assessment and ECTS workload), click the relevant Course Code given in the table below.

Bu program 2020-2021 akademik yılına ilk defa birinci sınıf olacak öğrenciler içindir. Önceki dönem bilgilerine ulaşmak için buraya tıklayınız.
1. Year Fall Semester
Code Pre. Course Name Theory App/Lab Local Credits ECTS
ENG 101 Academic Skills in English I 2 2 3 3
HIST 100 Principles of Atatürk and History of Revolution 4 0 4 4
IUE 100 Orientation and Career Planning 1 0 1 2
LAW 100 Fundamentals of Law 3 0 3 4
NMC 101 Introduction to Communication 3 0 3 5
NMC 103 Critical Thinking 2 2 3 5
SFL 1013 Second Foreign Languages I 2 2 3 3
TURK 100 Turkish 4 0 4 4
Total : 30
1. Year Spring Semester
Code Pre. Course Name Theory App/Lab Local Credits ECTS
BA 201 Principles of Marketing 3 0 3 6
ENG 102 Academic Skills in English II 2 2 3 4
HIM 140 Ethical Decision Making 3 0 3 4
POOL 003 GEC-Social Sciences A: Economics 3 0 3 6
PRA 110 Persuasive Communication 3 0 3 6
SFL 1024 Second Foreign Languages II 2 2 3 4
Total : 30
2. Year Fall Semester
Code Pre. Course Name Theory App/Lab Local Credits ECTS
BA 320 Consumer Behaviour 3 0 3 6
NMC 104 Theories of Communication 2 2 3 5
POOL 004 GEC- Social Sciences B: Humanities and Social Sciences 3 0 3 5
PRA 205 Principles of Public Relations 3 0 3 5
PRA 230 Marketing Communications 3 0 3 5
SFL 201 Second Foreign Languages III 2 2 3 4
Total : 30
2. Year Spring Semester
Code Pre. Course Name Theory App/Lab Local Credits ECTS
ELEC 001 Elective Course I 3 0 3 5
NMC 456 Visual Theory 3 0 3 5
PRA 204 Principles of Advertising 3 0 3 5
PRA 210 Consumer Insight 3 0 3 6
PRA 242 Introduction to Digital Communication 3 0 3 5
SFL 202 Second Foreign Languages IV 2 2 3 4
Total : 30
3. Year Fall Semester
Code Pre. Course Name Theory App/Lab Local Credits ECTS
PRA 301 Media Planning and Buying 3 0 3 5
PRA 307 Creativity in Communication 3 0 3 5
PRA 313 Marketing Communication Research 3 0 3 5
PRA 315 Corporate Communication 3 0 3 5
PRA 317 Public Relations Writing 3 0 3 5
PRA 319 Brand Communication 3 0 3 5
Total : 30
3. Year Spring Semester
Code Pre. Course Name Theory App/Lab Local Credits ECTS
ELEC 002 Elective Course II 3 0 3 5
ENG 310 Essential Speaking Skills in English 3 0 3 4
POOL 007 GEC-Innovation and Entreprenuership 3 0 3 4
PRA 304 Copywriting 3 0 3 5
PRA 314 Marketing Communication Metrics 3 0 3 6
PRA 316 Public Relations Campaign 2 2 3 6
Total : 30
4. Year Fall Semester
Code Pre. Course Name Theory App/Lab Local Credits ECTS
ELEC 003 Elective Course III 3 0 3 4
ELEC 004 Elective Course IV 3 0 3 4
ELEC 005 Elective Course V 3 0 3 5
ENG 410 On kosul English for Career Development 3 0 3 4
PRA 427 Communication Campaign Design 5 2 6 9
ST 204 Summer Training (4 weeks) 0 0 0 4
Total : 30
4. Year Spring Semester
Code Pre. Course Name Theory App/Lab Local Credits ECTS
ELEC 006 Elective Course VI 3 0 3 4
ELEC 007 Elective Course VII 3 0 3 5
NMC 406 Professional Life 3 0 3 5
PRA 428 Communication Campaign Project 5 2 6 12
ST 304 Summer Training (4 weeks) 0 0 0 4
Total : 30
Elective Courses
Code Pre. Course Name Theory App/Lab Local Credits ECTS
IUE 310 Volunteer Works 1 2 2 4
PRA 100 Presentation Skills in Communication 1 2 3 4
PRA 300 Basic Graphic Applications and Advertising I 3 0 3 5
PRA 305 Media Relations 3 0 3 5
PRA 311 Strategic Public Relations 3 0 3 5
PRA 312 Basic Production Applications in Public Relations and Advertising 3 0 3 5
PRA 321 Digital Communication 3 0 3 5
PRA 330 On kosul Basic Graphic Applications and Advertising II 3 0 3 5
PRA 335 Civic Participation and Volunteerism 3 0 3 5
PRA 337 Interpersonal Communication 3 0 3 5
PRA 340 Marketing Communication in Gaming Industry 3 0 3 5
PRA 350 Advertising Management 3 0 3 5
PRA 360 Intercultural Communication 3 0 3 4
PRA 370 Creativity in Brand Communication 3 0 3 5
PRA 380 History of Advertising 3 0 3 5
PRA 400 Strategic Advertising Analysis 3 0 3 4
PRA 402 Political Communication and Public Opinion 3 0 3 5
PRA 410 Knowledge Management in Advertising 3 0 3 5
PRA 417 Event Management 3 0 3 5
PRA 418 Marketing Public Relations 3 0 3 5
PRA 420 Content Marketing 3 0 3 5
PRA 421 Current Trends in Public Relations 3 0 3 5
PRA 422 Digital Media Strategies 3 0 3 4
PRA 433 Storytelling in Brand Communication 3 0 3 5
PRA 434 Advertising and Consumer Culture 3 0 3 5
PRA 445 Corporate Culture 3 0 3 5
PRA 485 On kosul Communication Agency I 4 8 6 9
PRA 486 On kosul Communication Agency II 0 12 6 9
PRA 487 Digital Media Planning 3 0 3 5
PRA 495 Public Relations Project Analysis 3 0 3 5
Additional Notes

Important Explanation About Elective Courses

There are 7 elective courses in the curriculum of the Department of Public Relations and Advertising. In order to graduate, students must take:

- 3 courses from departmental electives,

- 3 courses from nondepartmental, faculty or general university electives

- 1 course from either departmental or nondepartmental electives.


Important Explanation About GEC Courses

Public Relations and Advertising students are liable to enroll for 3 GEC (General Education Course) courses in order to graduate.

GEC courses should be picked;

- 1 out of “Social Sciences A: Economics”

- 1 out of "Social Sciences B: Humanities and Social Sciences" 

- 1 out of "Innovation and Entrepreneurship"


Important Explanation About PRA 485 & 486

Prerequisites for PRA 485 - Communication Agency I

PRA students who have successfully passed at least three of the following courses; PRA 204, PRA 304, PRA 319/BA 324, PRA 307 and PRA 301; can submit to this course.

Prerequisites for PRA 486 - Communication Agency II

PRA students who have successfully passed both PRA 485 course and from three of the following courses, PRA 204, PRA 304, PRA 319/BA 324, PRA 307 and PRA 301; can submit to this course.

 

If you need support for these courses due to your disability, please refer to Disability Support Unit. Contact; engelsiz@ieu.edu.tr

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