FACULTY OF COMMUNICATION
Department of Public Relations and Advertising
Course Structure Diagram with Credits
To see the course details (such as objectives, learning outcomes, content, assessment and ECTS workload), click the relevant Course Code given in the table below.
| 1. Year Fall Semester | ||||||
| Code | Pre. | Course Name | Theory | App/Lab | Local Credits | ECTS |
| COMM 101 | Introduction to Communication | 3 | 0 | 3 | 5 | |
| ENG 101 | Academic Skills in English I | 2 | 2 | 3 | 3 | |
| HIST 100 | Principles of Atatürk and History of Revolution | 4 | 0 | 4 | 4 | |
| IUE 100 | Orientation and Career Planning | 1 | 0 | 1 | 2 | |
| LAW 100 | Fundamentals of Law | 3 | 0 | 3 | 4 | |
| NMC 103 | Critical Thinking | 2 | 2 | 3 | 5 | |
| SFL 1013 | Second Foreign Languages I | 2 | 2 | 3 | 3 | |
| TURK 100 | Turkish | 4 | 0 | 4 | 4 | |
| Total : | 30 | |||||
| 1. Year Spring Semester | ||||||
| Code | Pre. | Course Name | Theory | App/Lab | Local Credits | ECTS |
| BA 201 | Principles of Marketing | 3 | 0 | 3 | 6 | |
| ENG 102 | Academic Skills in English II | 2 | 2 | 3 | 4 | |
| HIM 140 | Ethical Decision Making | 3 | 0 | 3 | 4 | |
| POOL 003 | GEC-Social Sciences A: Economics | 3 | 0 | 3 | 6 | |
| PRA 110 | Persuasive Communication | 3 | 0 | 3 | 6 | |
| SFL 1024 | Second Foreign Languages II | 2 | 2 | 3 | 4 | |
| Total : | 30 | |||||
| 2. Year Fall Semester | ||||||
| Code | Pre. | Course Name | Theory | App/Lab | Local Credits | ECTS |
| BA 320 | Consumer Behaviour | 3 | 0 | 3 | 6 | |
| COMM 102 | Theories of Communication | 2 | 2 | 3 | 5 | |
| POOL 004 | GEC- Social Sciences B: Humanities and Social Sciences | 3 | 0 | 3 | 5 | |
| PRA 205 | Principles of Public Relations | 3 | 0 | 3 | 5 | |
| PRA 230 | Marketing Communications | 3 | 0 | 3 | 5 | |
| SFL 201 | Second Foreign Languages III | 2 | 2 | 3 | 4 | |
| Total : | 30 | |||||
| 2. Year Spring Semester | ||||||
| Code | Pre. | Course Name | Theory | App/Lab | Local Credits | ECTS |
| ELEC 001 | Elective Course I | 3 | 0 | 3 | 5 | |
| NMC 456 | Visual Theory | 3 | 0 | 3 | 5 | |
| PRA 204 | Principles of Advertising | 3 | 0 | 3 | 5 | |
| PRA 210 | Consumer Insight | 3 | 0 | 3 | 6 | |
| PRA 242 | Introduction to Digital Communication | 3 | 0 | 3 | 5 | |
| SFL 202 | Second Foreign Languages IV | 2 | 2 | 3 | 4 | |
| Total : | 30 | |||||
| 3. Year Fall Semester | ||||||
| Code | Pre. | Course Name | Theory | App/Lab | Local Credits | ECTS |
| PRA 301 | Media Planning and Buying | 3 | 0 | 3 | 5 | |
| PRA 307 | Creativity in Communication | 3 | 0 | 3 | 5 | |
| PRA 313 | Marketing Communication Research | 3 | 0 | 3 | 5 | |
| PRA 315 | Corporate Communication | 3 | 0 | 3 | 5 | |
| PRA 317 | Public Relations Writing | 3 | 0 | 3 | 5 | |
| PRA 319 | Brand Communication | 3 | 0 | 3 | 5 | |
| Total : | 30 | |||||
| 3. Year Spring Semester | ||||||
| Code | Pre. | Course Name | Theory | App/Lab | Local Credits | ECTS |
| ELEC 002 | Elective Course II | 3 | 0 | 3 | 5 | |
| ENG 310 |
|
Essential Speaking Skills in English | 3 | 0 | 3 | 4 |
| POOL 007 | GEC-Innovation and Entreprenuership | 3 | 0 | 3 | 4 | |
| PRA 304 | Copywriting | 3 | 0 | 3 | 5 | |
| PRA 314 | Marketing Communication Metrics | 3 | 0 | 3 | 6 | |
| PRA 316 | Public Relations Campaign | 2 | 2 | 3 | 6 | |
| Total : | 30 | |||||
| 4. Year Fall Semester | ||||||
| Code | Pre. | Course Name | Theory | App/Lab | Local Credits | ECTS |
| ELEC 003 | Elective Course III | 3 | 0 | 3 | 4 | |
| ELEC 004 | Elective Course IV | 3 | 0 | 3 | 4 | |
| ELEC 005 | Elective Course V | 3 | 0 | 3 | 5 | |
| ENG 410 |
|
English for Career Development | 3 | 0 | 3 | 4 |
| PRA 427 | Communication Campaign Design | 5 | 2 | 6 | 9 | |
| ST 204 | Summer Training (4 weeks) | 0 | 0 | 0 | 4 | |
| Total : | 30 | |||||
| 4. Year Spring Semester | ||||||
| Code | Pre. | Course Name | Theory | App/Lab | Local Credits | ECTS |
| COMM 402 | Professional Life | 3 | 0 | 3 | 5 | |
| ELEC 006 | Elective Course VI | 3 | 0 | 3 | 4 | |
| ELEC 007 | Elective Course VII | 3 | 0 | 3 | 5 | |
| PRA 428 | Communication Campaign Project | 5 | 2 | 6 | 12 | |
| ST 304 | Summer Training (4 weeks) | 0 | 0 | 0 | 4 | |
| Total : | 30 | |||||
| Elective Courses | ||||||
| Code | Pre. | Course Name | Theory | App/Lab | Local Credits | ECTS |
| IUE 310 | Volunteer Works | 1 | 2 | 2 | 4 | |
| PRA 100 | Presentation Skills in Communication | 1 | 2 | 3 | 4 | |
| PRA 300 | Basic Graphic Applications and Advertising I | 3 | 0 | 3 | 5 | |
| PRA 305 | Media Relations | 3 | 0 | 3 | 5 | |
| PRA 311 | Strategic Public Relations | 3 | 0 | 3 | 5 | |
| PRA 312 | Basic Production Applications in Public Relations and Advertising | 3 | 0 | 3 | 5 | |
| PRA 321 | Digital Communication | 3 | 0 | 3 | 5 | |
| PRA 330 |
|
Basic Graphic Applications and Advertising II | 3 | 0 | 3 | 5 |
| PRA 335 | Civic Participation and Volunteerism | 3 | 0 | 3 | 5 | |
| PRA 337 | Interpersonal Communication | 3 | 0 | 3 | 5 | |
| PRA 340 | Marketing Communication in Gaming Industry | 3 | 0 | 3 | 5 | |
| PRA 345 | Visual Strategies in Marketing Communication | 3 | 0 | 3 | 5 | |
| PRA 347 | Communication Agency for Designers I | 2 | 2 | 3 | 4 | |
| PRA 349 | Communication Agency for Designers II | 2 | 2 | 3 | 4 | |
| PRA 350 | Advertising Management | 3 | 0 | 3 | 5 | |
| PRA 360 | Intercultural Communication | 3 | 0 | 3 | 4 | |
| PRA 370 | Creativity in Brand Communication | 3 | 0 | 3 | 5 | |
| PRA 380 | History of Advertising | 3 | 0 | 3 | 5 | |
| PRA 400 | Strategic Advertising Analysis | 3 | 0 | 3 | 4 | |
| PRA 402 | Political Communication and Public Opinion | 3 | 0 | 3 | 5 | |
| PRA 410 | Knowledge Management in Advertising | 3 | 0 | 3 | 5 | |
| PRA 417 | Event Management | 3 | 0 | 3 | 5 | |
| PRA 418 | Marketing Public Relations | 3 | 0 | 3 | 5 | |
| PRA 420 | Content Marketing | 3 | 0 | 3 | 5 | |
| PRA 421 | Current Trends in Public Relations | 3 | 0 | 3 | 5 | |
| PRA 422 | Digital Media Strategies | 3 | 0 | 3 | 4 | |
| PRA 433 | Storytelling in Brand Communication | 3 | 0 | 3 | 5 | |
| PRA 434 | Advertising and Consumer Culture | 3 | 0 | 3 | 5 | |
| PRA 445 | Corporate Culture | 3 | 0 | 3 | 5 | |
| PRA 485 |
|
Communication Agency I | 4 | 8 | 6 | 9 |
| PRA 486 |
|
Communication Agency II | 0 | 12 | 6 | 9 |
| PRA 487 | Digital Media Planning | 3 | 0 | 3 | 5 | |
| PRA 495 | Public Relations Project Analysis | 3 | 0 | 3 | 5 | |
| Additional Notes |
Important Explanation About Elective Courses There are 7 elective courses in the curriculum of the Department of Public Relations and Advertising. In order to graduate, students must take: - 3 courses from departmental electives, - 3 courses from nondepartmental, faculty or general university electives - 1 course from either departmental or nondepartmental electives. Important Explanation About GEC Courses Public Relations and Advertising students are liable to enroll for 3 GEC (General Education Course) courses in order to graduate. GEC courses should be picked; - 1 out of “Social Sciences A: Economics” - 1 out of "Social Sciences B: Humanities and Social Sciences" - 1 out of "Innovation and Entrepreneurship" Important Explanation About PRA 485 & 486 Prerequisites for PRA 485 - Communication Agency I PRA students who have successfully passed at least three of the following courses; PRA 204, PRA 304, PRA 319/BA 324, PRA 307 and PRA 301; can submit to this course. Prerequisites for PRA 486 - Communication Agency II PRA students who have successfully passed both PRA 485 course and from three of the following courses, PRA 204, PRA 304, PRA 319/BA 324, PRA 307 and PRA 301; can submit to this course.
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If you need support for these courses due to your disability, please refer to Disability Support Unit. Contact; engelsiz@ieu.edu.tr |
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