PRA 300 | Course Introduction and Application Information - Department of Public Relations and Advertising

Course Name

Basic Graphic Applications and Advertising I

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
PRA 300	Fall/Spring	3	0	3	5

Prerequisites	None
Course Language	English
Course Type	Elective
Course Level	First Cycle
Mode of Delivery	face to face
Teaching Methods and Techniques of the Course	Discussion Problem Solving Q&A Critical feedback Application: Experiment / Laboratory / Workshop Lecture / Presentation
National Occupation Classification	-
Course Coordinator	-
Course Lecturer(s)	Öğr. Gör. Cem ÖZKURT
Assistant(s)	-

Course Objectives

This course aims to equip students with basic graphic design discipline as well as knowledge of design softwares and the ability to discuss basic graphic design concepts. Students will be able to unify their creative works with computer technology and they will be able to create their first designs which will serve to the needs of the field in the near future.

Learning Outcomes

The students who succeeded in this course;

Will be able to define the basics of graphic design elements.
Will be able to criticize the graphic design examples.
Will be able to build a portfolio of completed projects.
Will be able to use the basics of graphic design principles for future projects.
Will be able to use adobe photoshop at a beginners level.

Course Description

In this course, graphic design elements and graphic design softwares which are used in public relations and advertising presentations will be examined.

Course Category	Core Courses
	Major Area Courses
	Supportive Courses	X
	Media and Management Skills Courses
	Transferable Skill Courses

Week	Subjects	Related Preparation	Learning Outcome
1	Introduction to the class
2	Image & Image Types Color Studio practice	Ellen Lupton and Jennifer Colle Phillips, Graphic Design The New Basics, pp 80-98
3	Negative / Positive Space Studio practice	Studio practice
4	Typography & Creative Typography Studio practice	Studio practice
5	Gestalt Principles Studio practice	Ellen Lupton and Jennifer Colle Phillips, Graphic Design The New Basics, pp 98-116
6	Grid Systems Studio practice	Kimberly Elam, Grid Systems, pp5-118
7	Image and Text Integration Studio practice	Studio practice
8	Semiotics: Functions of Communication Studio practice	John Fiske, Introduction to Communication Studies, pp 34-37
9	Project 1: Poster	Studio practice
10	Project 1: Poster	Studio practice
11	Project 2: Editorial Design	Studio practice
12	Project 2: Editorial Design	Studio practice
13	Project 3: Information Graphics	Studio practice
14	Project 3: Information Graphics	Studio practice
15	Review of the Semester
16	Review of the Semester

Course Notes/Textbooks

Ellen Lupton and Jennifer Colle Phillips, Graphic Design The New Basics, Princeton Architectural Press, 2015. ISBN: 9781616893255.

Suggested Readings/Materials

Kimberly Elam, Grid Systems, Princeton Architectural Press, 2004

Semester Activities	Number	Weigthing
Participation	1	10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
Project	3	90
Seminar / Workshop
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade	4	100
Weighting of End-of-Semester Activities on the Final Grade
Total

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	3	48
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	16		0
Study Hours Out of Class	14	3	42
Field Work			0
Quizzes / Studio Critiques			0
Portfolio			0
Homework / Assignments			0
Presentation / Jury			0
Project	3	20	60
Seminar / Workshop			0
Oral Exam			0
Midterms			0
Final Exam			0
		Total	150

#	PC Sub	Program Competencies/Outcomes	* Contribution Level
#	PC Sub	Program Competencies/Outcomes	1	2	3	4	5
1	To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field.		-	X	-	-	-
2	To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods.		-	-	-	-	-
3	To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice.		-	-	-	X	-
4	To be able to use analytical thinking skills in the field of Public Relations and Advertising.		-	-	-	-	-
5	To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders.		-	X	-	-	-
6	To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field.		-	-	-	-	-
7	To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems.		-	-	-	-	-
8	To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise.		-	-	-	-	X
9	To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes.		-	-	-	-	-
10	To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising.		-	-	-	-	-
11	To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1)		-	-	-	-	-
12	To be able to speak a second foreign at a medium level of fluency efficiently.		-	-	-	-	-
13	To be able to relate the knowledge accumulated throughout the human history to their field of expertise.		-	-	-	-	-