BA 201 | Course Introduction and Application Information

To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field.

To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods.

To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice.

To be able to use analytical thinking skills in the field of Public Relations and Advertising.

To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders.

To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field.

To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems.

To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise.

To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes.

To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising.

To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1)

To be able to speak a second foreign at a medium level of fluency efficiently.

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.