PRA 360 | Course Introduction and Application Information - Department of Public Relations and Advertising

Course Name

Intercultural Communication

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
PRA 360	Fall/Spring	3	0	3	4

Prerequisites	None
Course Language	English
Course Type	Elective
Course Level	First Cycle
Mode of Delivery	face to face
Teaching Methods and Techniques of the Course	Discussion Group Work Case Study Q&A Lecture / Presentation
National Occupation Classification	-
Course Coordinator	-
Course Lecturer(s)	Doç. Dr. Zeynep AKSOY
Assistant(s)	-

Course Objectives	Purpose of this course is to inform students about the basic concepts and current theories regarding communication between people with different cultural backgrounds in domestic and international contexts. The course offers opportunities for students to understand cultural behaviors, communication barriers, cultural adaptation processes, intercultural communication competences, and also the cultural differences in organizational behavior, management and leadership. This course will provide theoretical and methodological tools to understand the implications of intercultural communication from the interpersonal and global levels.
Learning Outcomes	The students who succeeded in this course; Will be able to define the basic concepts of intercultural communication Will be able to explain the historical development of intercultural communication discipline Will be able to explain the characteristics of intercultural differentiation and organizational behavior Will be able to classify the factors that affect intercultural communication Will be able to explain the developmental approaches to cultural adaptation Will be able to define the concept of intercultural communication competence and its components Will be able to explain the cultural intelligence approach within the context of intercultural communication Will be able to explain the factors on successful intercultural communication and its impacts on global management and leadership.
Course Description	The course covers the relation between culture and communication, cultural differentials, and the importance of intercultural communication both for individuals and organizations in the global world. Discussions will be held on related concepts such as cultural barriers, prejudgments and stereotypes. Students will also be asked to write an essay and present it in the class during the last two weeks of the term.
Related Sustainable Development Goals

Course Category	Core Courses
	Major Area Courses	X
	Supportive Courses
	Media and Management Skills Courses
	Transferable Skill Courses

Week	Subjects	Related Preparation
1	Introduction to the Course
2	Culture, Cultural Theory, Multiculturalism	L. A. Samovar, R. E. Porter, E. R. McDaniel (2009). Intercultural Communication A Reader 12th ed. Boston, Mass.: Wadsworth Cengage Learning, ch.1
3	Identity and Belonging Stereotype, prejudice, discrimination	L. A. Samovar, R. E. Porter, E. R. McDaniel (2009). Intercultural Communication A Reader 12th ed. Boston, Mass.: Wadsworth Cengage Learning, ch.2 Igor Klyukanov (2020). Principles of Intercultural Communication, 2nd ed. New York: Routledge, ch.1.
4	Historical background of Intercultural Communication Discipline: “The Silent Language”	E. T. Hall (1959) The Silent Language, NY: Doubleday, pp. 23-41.
5	Intercultural Theories: Values Orientation Theory, Cultural Dimensions	Hofstede, G., Hofstede J. (2003). Cultures and organizations: software of the mind, London, Profile Books
6	Student presentations
7	Intercultural communication processes Verbal, non-verbal, visual	Igor Klyukanov (2020). Principles of Intercultural Communication, 2nd ed. New York: Routledge, ch.3.
8	Midterm
9	Becoming more intercultural: Culture shock, Intercultural sensitivity, Adaptation	Igor Klyukanov (2020). Principles of Intercultural Communication, 2nd ed. New York: Routledge, ch.9.
10	Intercultural competence and Cultural Intelligence	Deardorff, D. K. (2006). Identification and assessment of intercultural competence as a student outcome of internationalization. Journal of studies in international education, 10(3), pp. 241-266. Ang, S., Van Dyne, L. (2008). Conceptualization of cultural intelligence: Definition, distinctiveness, and nomological network, Handbook of Cultural Intelligence: Theory, Measurement, and Applications, Ed. Soon Ang ve Linn Van Dyne, NY: M. E. Sharpe, pp. 3–15.
11	Student presentations
12	Student presentations
13	Student presentations
14	Student presentations
15	Semester Review
16	Final Exam

Course Notes/Textbooks

L. A. Samovar, R. E. Porter, E. R. McDaniel (2009). Intercultural Communication A Reader 12th ed. Boston, Mass.: Wadsworth Cengage Learning, ISBN-13: 978-0-495-55418-9

Igor Klyukanov (2020). Principles of Intercultural Communication, 2nd ed. New York: Routledge, e-book ISBN 9780429353475

Hofstede, G., Hofstede J. (2003). Cultures and organizations: software of the mind, London, Profile Books, ISBN 1-86197-543-0

Edward. T. Hall (1959) The Silent Language, NY: Doubleday, pp. 23-41. ISBN 0-313-22277-0

Suggested Readings/Materials

Edward. T. Hall (1989) Beyond Culture, NY: Anchor Books, ISBN 0-385-12474-0

Deardorff, D. K. (2006). Identification and assessment of intercultural competence as a student outcome of internationalization. Journal of studies in international education, 10(3), pp. 241-266.

Ang, S., Van Dyne, L. (2008). Conceptualization of cultural intelligence: Definition, distinctiveness, and nomological network, Handbook of Cultural Intelligence: Theory, Measurement, and Applications, Ed. Soon Ang ve Linn Van Dyne, NY: M. E. Sharpe, pp. 3–15.

Semester Activities	Number	Weigthing
Participation	1	10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments	1	15
Presentation / Jury	2	30
Project
Seminar / Workshop
Oral Exams
Midterm	1	15
Final Exam	1	30
Total

Weighting of Semester Activities on the Final Grade	5	70
Weighting of End-of-Semester Activities on the Final Grade	1	30
Total

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	3	48
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	16		0
Study Hours Out of Class	14	1	14
Field Work			0
Quizzes / Studio Critiques			0
Portfolio			0
Homework / Assignments	1	10	10
Presentation / Jury	2	8	16
Project			0
Seminar / Workshop			0
Oral Exam			0
Midterms	1	10	10
Final Exam	1	22	22
		Total	120

#	Program Competencies/Outcomes	* Contribution Level
#	Program Competencies/Outcomes	1	2	3	4	5
1	To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field.	-	-	-	X	-
2	To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods.	-	-	-	-	-
3	To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice.	-	-	-	-	-
4	To be able to use analytical thinking skills in the field of Public Relations and Advertising.	-	-	-	-	-
5	To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders.	-	-	-	-	-
6	To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field.	-	-	-	-	-
7	To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems.	-	-	X	-	-
8	To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise.	-	-	-	-	X
9	To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes.	-	-	-	-	-
10	To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising.	-	-	-	-	-
11	To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1)	-	-	-	-	-
12	To be able to speak a second foreign at a medium level of fluency efficiently.	-	-	-	-	-
13	To be able to relate the knowledge accumulated throughout the human history to their field of expertise.	-	-	-	-	-