FACULTY OF COMMUNICATION
Department of Public Relations and Advertising
PRA 110 | Course Introduction and Application Information
| Course Name |
Persuasive Communication
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
PRA 110
|
Spring
|
3
|
0
|
3
|
6
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Required
|
|||||
| Course Level |
First Cycle
|
|||||
| Mode of Delivery | face to face | |||||
| Teaching Methods and Techniques of the Course | DiscussionGroup WorkCase StudyQ&ALecture / Presentation | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | This course aims to enable students to implement persuasive tactics by introducing how persuasive communication is applied in various fields within the framework of related models and theories. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | Students will be introduced to persuasion through the integration of subjects of attitude, perception and rhetoric. In this course, the models and theories which explain the process of persuasive communication will be discussed with their implementations in public relations and advertising fields. |
|
|
Core Courses |
X
|
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction to the Course | |
| 2 | The roots of persuasion | Richard M. Perloff, The Dynamics of Persuasion, Taylor & Francis, 2020, pp.1-73. Rapp, C. (2011). Aristotle's Rhetoric. Stanford Encyclopedia of Philosophy. (Spring 2010 Edition) |
| 3 | The Nature of Attitudes | Richard M. Perloff, The Dynamics of Persuasion, Taylor & Francis, 2020, pp.75-99. |
| 4 | Theories on Strong Attitudes - Social Judgement Theory - Cognitive Dissonance Theory | Richard M. Perloff, The Dynamics of Persuasion, Taylor & Francis, 2020, ch.5 |
| 5 | Attitudes and behaviors - Elaboration Likelihood Model - The Reasoned Action Model | Richard M. Perloff, The Dynamics of Persuasion, Taylor & Francis, 2020, ch.6 |
| 6 | Processing persuasive communication | Richard M. Perloff, The Dynamics of Persuasion, Taylor & Francis, 2020, ch.8 |
| 7 | Midterm | |
| 8 | Structuring persuasive messages: Content, structure and style | Richard M. Perloff, The Dynamics of Persuasion, Taylor & Francis, 2020, ch.11 |
| 9 | Persuasion in Interpersonal relations | Richard M. Perloff, The Dynamics of Persuasion, Taylor & Francis, 2020, ch.14 |
| 10 | Persuasion in Marketing, Public Relations and Advertising | Richard M. Perloff, The Dynamics of Persuasion, Taylor & Francis, 2020, ch.15 |
| 11 | Persuasive strategies in health campaigns | Richard M. Perloff, The Dynamics of Persuasion, Taylor & Francis, 2020, ch.16 |
| 12 | The Ethics of Persuasion | Fawkes, J. (2007). Public relations models and persuasion ethics: a new approach. Journal of Communication Management, 11 (4), 313-331. |
| 13 | Student presentations | |
| 14 | Student presentations | |
| 15 | Student presentations | |
| 16 | Final Exam |
| Course Notes/Textbooks |
|
|
| Suggested Readings/Materials |
|
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury |
1
|
20
|
| Project |
1
|
20
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
20
|
| Final Exam |
1
|
30
|
| Total |
| Weighting of Semester Activities on the Final Grade |
4
|
70
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
30
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
14
|
3
|
42
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
0
|
||
| Presentation / Jury |
1
|
15
|
15
|
| Project |
1
|
20
|
20
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
15
|
15
|
| Final Exam |
1
|
40
|
40
|
| Total |
180
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field. |
X | ||||
| 2 | To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods. |
|||||
| 3 | To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice. |
X | ||||
| 4 | To be able to use analytical thinking skills in the field of Public Relations and Advertising. |
|||||
| 5 | To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders. |
|||||
| 6 | To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field. |
|||||
| 7 | To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems. |
|||||
| 8 | To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise. |
X | ||||
| 9 | To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes. |
|||||
| 10 | To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising. |
|||||
| 11 | To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1) |
|||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently. |
|||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
|||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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