FACULTY OF COMMUNICATION
Department of Public Relations and Advertising
PRA 100 | Course Introduction and Application Information
| Course Name |
Presentation Skills in Communication
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
PRA 100
|
Fall/Spring
|
1
|
2
|
3
|
4
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
First Cycle
|
|||||
| Mode of Delivery | face to face | |||||
| Teaching Methods and Techniques of the Course | DiscussionGroup WorkQ&ACritical feedbackLecture / Presentation | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | This course aims to improve in students two very important and desirable skills in interpersonal communication: Communicating effectively and efficiently using audio-visual media, Persuading the audience into complying with the aim of the presentation / presenter |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | This course aims to equip the students with the fifth language proficiency skill: Sharing information through effective presentations (the original four were: Listening, Speaking, Reading, Writing). It aims to create awareness regarding the importance of interpersonal communication skills and does this through both theory and practice. Various presentation types will be told to the students, then they will be presenting two subjects according to the presentation types they learned in class. Feedback will be given to each student. |
|
|
Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses |
X
|
|
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction of Lecture Sources. Explanation of the general design and approach of the course | |
| 2 | General rules of presentations Types of presentations Presentation styles Best presentations | https://aristotle.com/blog/2014/09/types-of-presentations/ https://business.tutsplus.com/articles/effective-presentation-styles-top-methods--cms-34572 https://www.indeed.com/career-advice/career-development/types-of-presentations |
| 3 | Online presentations Delivering effective Zoom presentations | https://www.youtube.com/watch?v=XyRjKCT_wrk) https://www.scienceofpeople.com/online-presentation/ https://visme.co/blog/engage-audience-online-presentation/ |
| 4 | Ted Talks | Gallo, C. (2014). Talk Like Ted. Saint Martin’s Press, LLC https://bit.ly/3nOo4Gg http://www.yeniisfikirleri.net/tum-zamanlarin-en-iyi-12-ted-konusmasi/ https://www.oggusto.com/lifestyle/basarili-is-insanlari-oneriyor-en-ilham-veren-ted-konusmalari |
| 5 | Storytelling in presentations | https://www.indeed.com/career-advice/career-development/types-of-presentations https://www.indeed.com/career-advice/career-development/types-of-presentations https://www.newpaltz.edu/schoolofbusiness/adminacad_presentationskills.html https://sites.google.com/view/businesscomm336/readings, https://sites.google.com/view/businesscomm336/, https://www.fredonia.edu/sites/default/files/section/academics/college-liberal-arts-sciences/communication/comm_336-01_lohiser_sp19.pdf |
| 6 | Public speaking PechaKucha | Hamilton, C. (2014). How to Select the Right Public Speech for the Right Occasion, Chapter 1, p.11-13; Effective Delivery, Chapter 8, p.189 – 217 in Cengage Advantage Series: Essentials of Public Speaking 6th Edition, Cengage Learning: USA https://www.pechakucha.com/ |
| 7 | Presentations for pitches, start-ups, projects, and business plans | https://bit.ly/33VKiyj Business Plan Presentations: https://www.slidebooks.com/collections/strategy-templates/products/simple-business-plan-template?variant=684160389&gclid=Cj0KCQiA5bz-BRD-ARIsABjT4ngGL1ipT2SThY51RDwKca9QaDXwejnTcBiJ_OVvpoqMIfzM4TbwLKcaAlf9EALw_wcB Agency pitch deck presentation: https://presentationexperts.co.uk/how-to-create-a-marketing-agency-pitch-deck-that-wins-news-clients/ https://kontra.agency/complete-guide-pitch-presentation/ Projects presentations: https://www.slideteam.net/project-brief-summary-powerpoint-presentation-slides.html |
| 8 | Midterm | |
| 9 | Student Presentations | |
| 10 | Student Presentations | |
| 11 | Student Presentations | |
| 12 | Student Presentations | |
| 13 | Student Presentations | |
| 14 | Student Presentations | |
| 15 | Student Presentations | |
| 16 | Review of the semester |
| Course Notes/Textbooks | |
| Suggested Readings/Materials | Related readings, websites, and videos |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury |
2
|
70
|
| Project | ||
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
20
|
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade |
3
|
65
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
35
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
14
|
1
|
14
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
0
|
||
| Presentation / Jury |
2
|
20
|
40
|
| Project |
0
|
||
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
18
|
18
|
| Final Exam |
0
|
||
| Total |
120
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field. |
|||||
| 2 | To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods. |
X | ||||
| 3 | To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice. |
X | ||||
| 4 | To be able to use analytical thinking skills in the field of Public Relations and Advertising. |
|||||
| 5 | To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders. |
X | ||||
| 6 | To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field. |
|||||
| 7 | To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems. |
|||||
| 8 | To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise. |
|||||
| 9 | To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes. |
|||||
| 10 | To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising. |
|||||
| 11 | To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1) |
|||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently. |
|||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
|||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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