FACULTY OF COMMUNICATION
Department of Public Relations and Advertising
COMM 101 | Course Introduction and Application Information
| Course Name |
Introduction to Communication
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
COMM 101
|
Fall
|
3
|
0
|
3
|
5
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Required
|
|||||
| Course Level |
First Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | DiscussionQ&ALecture / Presentation | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | This course aims to introduce students the approaches, methods and concepts of media and communication studies, and helps them prepare for the advanced theory courses. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | This course provides students with the necessary theoretical and methodological knowledge to understand and analyze different forms and means of communication. The course defines the main issues and porous borders of communication studies as an interdisciplinary field. It helps students develop the necessary analytical skills to criticize media texts. |
|
|
Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction to the Course: An Overview of the Topics and Themes | |
| 2 | The Field of Communication Studies. The Etymology of Communication and its Definition | Dimbleby and Burton (1992), pp. 1-40; Hartley (2002), pp. 32-34; Williams (1985), pp. 72-73. |
| 3 | Interpersonal Communication | Barker and Gaut (2002), pp. 119-142. |
| 4 | Intrapersonal Communication and Verbal Communication | Beck, Bennett and Wall (2002), pp. 139- 164 and 165-182. |
| 5 | Organizational Communication | Barker and Gaut (2002); pp. 171-197. |
| 6 | Mass Communication I: The Structure of Mass Media | Downes and Miller (1998) Ch. 1 & Ch. 2; Baran Ch. 14. |
| 7 | Mass Communication II: Functions and Effects of Mass Communication | Trenholm (2011) Ch. 11; Baran (2014) Ch. 13. |
| 8 | Midterm | |
| 9 | Public Relations | Baran (2014) Ch. 11. |
| 10 | Advertising | Baran (2014) Ch. 12. |
| 11 | Communication in the Internet Age | Crowley and Heyer (2003), pp. 301-311 and pp. 319-323; Fuchs (2014), pp. 4- 10. |
| 12 | Audience in the Internet Age | Burton (2007), pp. 82-107. |
| 13 | The Social Dimension and the Ethics of Mass Communication: Freedom of Expression, Social Responsibility, Ethics | O’Shaughnessy (1999), pp.70-90. |
| 14 | Semester Review | |
| 15 | Semester Review | |
| 16 | Final Exam |
| Course Notes/Textbooks |
|
|
| Suggested Readings/Materials | John Fiske (2010), Introduction to Communication Studies, 3rd ed., Routledge.ISBN: 0415596491 |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
1
|
20
|
| Presentation / Jury | ||
| Project | ||
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
30
|
| Final Exam |
1
|
40
|
| Total |
| Weighting of Semester Activities on the Final Grade |
3
|
60
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
40
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
14
|
2
|
28
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
1
|
16
|
16
|
| Presentation / Jury |
0
|
||
| Project |
0
|
||
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
24
|
24
|
| Final Exam |
1
|
34
|
34
|
| Total |
150
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field. |
X | ||||
| 2 | To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods. |
|||||
| 3 | To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice. |
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| 4 | To be able to use analytical thinking skills in the field of Public Relations and Advertising. |
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| 5 | To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders. |
|||||
| 6 | To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field. |
|||||
| 7 | To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems. |
|||||
| 8 | To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise. |
X | ||||
| 9 | To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes. |
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| 10 | To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising. |
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| 11 | To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1) |
|||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently. |
|||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
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*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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