COMM 101 | Course Introduction and Application Information - Department of Public Relations and Advertising

Course Name

Introduction to Communication

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
COMM 101	Fall	3	0	3	5

Prerequisites	None
Course Language	English
Course Type	Required
Course Level	First Cycle
Mode of Delivery	-
Teaching Methods and Techniques of the Course	Discussion Q&A Lecture / Presentation
National Occupation Classification	-
Course Coordinator	Doç. Dr. Aysun AKAN
Course Lecturer(s)	Doç. Dr. Aysun AKAN
Assistant(s)	-

Course Objectives

This course aims to introduce students the approaches, methods and concepts of media and communication studies, and helps them prepare for the advanced theory courses.

Learning Outcomes

#	Content	PC Sub	* Contribution Level
#	Content	PC Sub	1	2	3	4	5
1	Identify how communication helps sustain individual and collective identities, as well as socialization.
2	Discuss the relationship between language, communication and power.
3	Discuss the meanings of communicated messages in their wider social, political and historical contexts.
4	Relate the main features and concepts of communication studies with the local and global media and communication practices.
5	Relate the terminology of the field with other issues in social sciences and humanities.

Course Description

This course provides students with the necessary theoretical and methodological knowledge to understand and analyze different forms and means of communication. The course defines the main issues and porous borders of communication studies as an interdisciplinary field. It helps students develop the necessary analytical skills to criticize media texts.

Course Category	Core Courses
	Major Area Courses
	Supportive Courses
	Media and Management Skills Courses
	Transferable Skill Courses

Week	Subjects	Related Preparation	Learning Outcome
1	Introduction to the Course: An Overview of the Topics and Themes
2	The Field of Communication Studies. The Etymology of Communication and its Definition	Dimbleby and Burton (1992), pp. 1-40; Hartley (2002), pp. 32-34; Williams (1985), pp. 72-73.
3	Interpersonal Communication	Barker and Gaut (2002), pp. 119-142.
4	Intrapersonal Communication and Verbal Communication	Beck, Bennett and Wall (2002), pp. 139- 164 and 165-182.
5	Organizational Communication	Barker and Gaut (2002); pp. 171-197.
6	Mass Communication I: The Structure of Mass Media	Downes and Miller (1998) Ch. 1 & Ch. 2; Baran Ch. 14.
7	Mass Communication II: Functions and Effects of Mass Communication	Trenholm (2011) Ch. 11; Baran (2014) Ch. 13.
8	Midterm
9	Public Relations Advertising	Baran (2014) Ch. 11. Baran (2014) Ch. 12.
10	Cinema
11	Communication in the Internet Age	Crowley and Heyer (2003), pp. 301-311 and pp. 319-323; Fuchs (2014), pp. 4- 10.
12	Audience in the Internet Age	Burton (2007), pp. 82-107.
13	The Social Dimension and the Ethics of Mass Communication: Freedom of Expression, Social Responsibility, Ethics	O’Shaughnessy (1999), pp.70-90.
14	Semester Review
15	Semester Review
16	Final Exam

Course Notes/Textbooks

Baran (2014), Introduction to Mass Communication.ISBN: 0077507983
Barker and Gaut (2002), Communication. ISBN: 9780205295876
Beck, Bennett and Wall (2002), Communication Studies: The Essential Introduction. ISBN: 0415247527
Burton (2007), Media & Society: Critical Perspectives.ISBN: 0335227236
Dimbleby and Burton (1992), More than Words: An Introduction to Communication. ISBN: 9780415055826
Downes and Miller (1998), Media Studies. ISBN: 0340683856
Hartley (2002), Communication, Cultural and Media Studies. ISBN: 0415563232
Williams (1985), Keywords: A Vocabulary of Culture and Society. ISBN: 0195204697
O’Shaughnessy, (1999), Media and Society: An Introduction Trenholm, Thinking Through Communication. ISBN: 1138233900

Suggested Readings/Materials

John Fiske (2010), Introduction to Communication Studies, 3rd ed., Routledge.ISBN: 0415596491

Semester Activities	Number	Weighting	LO 1	LO 2	LO 3	LO 4	LO 5
Participation	1	10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments	1	20
Presentation / Jury
Project
Seminar / Workshop
Oral Exams
Midterm	1	30
Final Exam	1	40
Total

Weighting of Semester Activities on the Final Grade	3	60
Weighting of End-of-Semester Activities on the Final Grade	1	40
Total

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	3	48
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	16		0
Study Hours Out of Class	14	2	28
Field Work			0
Quizzes / Studio Critiques			0
Portfolio			0
Homework / Assignments	1	16	16
Presentation / Jury			0
Project			0
Seminar / Workshop			0
Oral Exam			0
Midterms	1	24	24
Final Exam	1	34	34
		Total	150

#	PC Sub	Program Competencies/Outcomes	* Contribution Level
#	PC Sub	Program Competencies/Outcomes	1	2	3	4	5
1	To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field.		-	-	-	-	X
2	To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods.		-	-	-	-	-
3	To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice.		-	-	-	-	-
4	To be able to use analytical thinking skills in the field of Public Relations and Advertising.		-	-	-	-	-
5	To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders.		-	-	-	-	-
6	To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field.		-	-	-	-	-
7	To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems.		-	-	-	-	-
8	To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise.		-	-	-	-	X
9	To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes.		-	-	-	-	-
10	To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising.		-	-	-	-	-
11	To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1)		-	-	-	-	-
12	To be able to speak a second foreign at a medium level of fluency efficiently.		-	-	-	-	-
13	To be able to relate the knowledge accumulated throughout the human history to their field of expertise.		-	-	-	-	-