FACULTY OF COMMUNICATION
Department of Public Relations and Advertising
COMM 102 | Course Introduction and Application Information
| Course Name |
Theories of Communication
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
COMM 102
|
Fall
|
2
|
2
|
3
|
5
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Required
|
|||||
| Course Level |
First Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | DiscussionCase StudyQ&ALecture / Presentation | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | The theory component of the course aims to introduce the students to the major theories that shape the field of communication studies within their historical contexts. Students will acquire the necessary knowledge to critically reflect on the major paradigms of the last century within media and communication theories. The application component aims to enable students\nto deploy the communication theories and models in the analysis and production of media products. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | The course focuses on the media and communication theories that have been developed over the 20 th century and the beginning of the 21 st century. The course adopts a historical perspective when introducing these theories, shedding light not only on the theories and models themselves but also on the socio political context within which they have emerged. The first section of the course focuses on administrative (mainstream media theories) while the second section introduces critical approaches to media and communication. In the application component, the students are expected to use the theories they have learned in their analysis and production of media texts. Within this context, the course includes a two hours-per-week application module. In some weeks students present and critique the media texts they have produced. In others they form groups to engage in hands-on text analysis. |
|
|
Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction | |
| 2 | Theory Building and Communication | Communication Theory, s.1/14 |
| 3 | The mass – Media, Culture and Society | Communication Theory, s. 43/59 |
| 4 | Empiricist Approach | P. F. Lazarsfeld and R. K. Merton, Mass Communication, Popular Taste and Organized Social Action. Mattelart & Mattelart, Theories of Communication, s. 5/11 |
| 5 | Models and Effects | Mc Quail, Mass Communication Theory, s.68/76 ve 86/94 |
| 6 | Medium Theory | Mattelart & Mattelart, Communication Theory, s.19/25 |
| 7 | Midterm | |
| 8 | Marxism and Media Theory | Mattelart & Mattelart, Communication Theory, s.57/68 |
| 9 | The Culture Industry | Theodor Adorno, the culture Industry, s.62/84 |
| 10 | The Political Economy of Media | Dallas W. Symythe, On the Audience Commodity and its Work, s.230/256 |
| 11 | Media and Cultural Studies | Stuart Hall, Encoding/Decoding s.164/173 |
| 12 | Postmodernism and Media Studies | Guy Debord, Society of Spectacle, s.108/127. Jean Baudrillard, The Precision of Simulacra, s.453/481 |
| 13 | Informationalism and the Network Society | M. Castells, (2009) Communication Power and counter-power in the Network Society, s.238/259 |
| 14 | Digital Cultures and Politics | |
| 15 | Review | |
| 16 | Final |
| Course Notes/Textbooks | Mattelart, A. Mattelart M. (1998) Theories of Communication: A Short Introduction. London, Sage. ISBN: 1446232441, 9781446232446 |
| Suggested Readings/Materials | Castells, M. (2009) Communication Power. Oxford Unıvers Wiley- Blackwell. ISBN: 978-0199595693 |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury |
1
|
30
|
| Project | ||
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
30
|
| Final Exam |
1
|
30
|
| Total |
| Weighting of Semester Activities on the Final Grade |
3
|
70
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
30
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
2
|
32
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
2
|
32
|
| Study Hours Out of Class |
14
|
3
|
42
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
-
|
0
|
|
| Presentation / Jury |
1
|
10
|
10
|
| Project |
0
|
||
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
10
|
10
|
| Final Exam |
1
|
20
|
20
|
| Total |
146
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field. |
X | ||||
| 2 | To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods. |
|||||
| 3 | To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice. |
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| 4 | To be able to use analytical thinking skills in the field of Public Relations and Advertising. |
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| 5 | To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders. |
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| 6 | To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field. |
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| 7 | To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems. |
|||||
| 8 | To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise. |
X | ||||
| 9 | To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes. |
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| 10 | To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising. |
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| 11 | To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1) |
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| 12 | To be able to speak a second foreign at a medium level of fluency efficiently. |
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| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
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*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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