FACULTY OF COMMUNICATION

Department of Public Relations and Advertising

PRA 312 | Course Introduction and Application Information

Course Name
Basic Production Applications in Public Relations and Advertising
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
PRA 312
Fall/Spring
3
0
3
5

Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Mode of Delivery Online
Teaching Methods and Techniques of the Course -
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives This course aims to equip students with basic production knowledge that the sector needs and by this way to be able to provide the needs of the public relations and advertising sectors production needs.
Learning Outcomes The students who succeeded in this course;
  • will be responsible for all stages of audiovisual production processes focussing on processes which satisfy their own abilities and career goals.
  • will be able to use methods and applications learnt in class in the process of preparing and producing audio-visual productions, such as shooting and editing
  • will be able to prepare analytical skills and test those skills in the application process of an audio-visual production of a soft news story for TV news.
  • will be able to develop organizational skills and be able to implement these in the production of audio-visual productions.
  • will be able to use acquired skills in the application process of audio-visual production which will take place during the shooting of moving image and audio recording required for the project.
  • will be able to develop their skills to use post-production techniques through audio-visual editing, using the necessary computer software and applications.
Course Description In this course, students will be introduced to the process of preparing audiovisual production, production (shooting) and editing stages following basic procedures in producing a soft news story for TV news. Students will be able to take part in productions focusing on skills and career goals of their own choosing during the production. Students who take this course must be enrolled in GD 403 - Advertising Design and Art Direction course as well.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
X
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction to the course.
2 Production types, formats and phases
3 Introduction to basic photography and video B. Brown, Cinematography: Theory and Practice: Image making for Cinematographers and Directors (2016)
4 Basic screenwriting and formats B. Snyder, Save the Cat (2005)
5 Directing and visual storytelling D. Arijon, Grammar of the film language (1991)
6 Video techniques and shooting practice B. Brown, Cinematography: Theory and Practice: Image making for Cinematographers and Directors (2016)
7 Storyboard S.D. Katz, Film Directing: Shot by shot (2019)
8 Intro to editing with Adobe Premiere W. Murch, In the Blink of an Eye (2001)
9 Editing with Adobe Premiere W. Murch, In the Blink of an Eye (2001)
10 Production practice R. B. Musburger & Gorham Kindem, Introduction to Media Production (2009) 215241
11 Production examples
12 Post production process B. Clark, The guide to managing post production (2019)
13 Budgeting for various productions E.L Honthaner, The complete film production handbook (2010)
14 Relationships in production
15 Project review
16 Review of the semester

 

Course Notes/Textbooks Given in the preliminary readings, visual materials to be used in courses (courses may be offered for the blog page). There will be no midterm. Final assessment will be screening of the TV news story and a final exam.
Suggested Readings/Materials Hooper White, How to produce effective television commercials, (1986) Philip Ward,Advertising Copywriting (1983)Sandra Moriarty, Creative advertising theory and practice, (1991) Aydın Ziya Özgür, Televizyon Reklamcılığı, (1994)Ray Dizzazo, Corporate Media Production, (2004)

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
1
10
Portfolio
Homework / Assignments
3
30
Presentation / Jury
1
10
Project
2
40
Seminar / Workshop
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade
9
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
0
Field Work
0
Quizzes / Studio Critiques
1
8
8
Portfolio
0
Homework / Assignments
3
8
24
Presentation / Jury
1
5
5
Project
2
30
60
Seminar / Workshop
0
Oral Exam
0
Midterms
0
Final Exam
0
    Total
145

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field.

X
2

To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods.

3

To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice.

X
4

To be able to use analytical thinking skills in the field of Public Relations and Advertising.

5

To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders.

X
6

To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field.

X
7

To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems.

8

To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise.

X
9

To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes.

10

To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising.

11

To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1)

12

To be able to speak a second foreign at a medium level of fluency efficiently.

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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