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FACULTY OF COMMUNICATION

Department of Public Relations and Advertising

PRA 312 | Course Introduction and Application Information

Course Name

Basic Production Applications in Public Relations and Advertising

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
PRA 312	Fall/Spring	3	0	3	5

Prerequisites	None
Course Language	English
Course Type	Elective
Course Level	First Cycle
Mode of Delivery	face to face
Teaching Methods and Techniques of the Course	-
National Occupation Classification	-
Course Coordinator	Prof. Dr. Selin TÜRKEL
Course Lecturer(s)	Öğr. Gör. Büşra Göküş
Assistant(s)	-

Course Objectives	This course aims to equip students with basic production knowledge that the sector needs and by this way to be able to provide the needs of the public relations and advertising sectors production needs.
Learning Outcomes	The students who succeeded in this course; will be responsible for all stages of audiovisual production processes focussing on processes which satisfy their own abilities and career goals. will be able to use methods and applications learnt in class in the process of preparing and producing audio-visual productions, such as shooting and editing will be able to prepare analytical skills and test those skills in the application process of an audio-visual production of a soft news story for TV news. will be able to develop organizational skills and be able to implement these in the production of audio-visual productions. will be able to use acquired skills in the application process of audio-visual production which will take place during the shooting of moving image and audio recording required for the project. will be able to develop their skills to use post-production techniques through audio-visual editing, using the necessary computer software and applications.
Course Description	In this course, students will be introduced to the process of preparing audiovisual production, production (shooting) and editing stages following basic procedures in producing a soft news story for TV news. Students will be able to take part in productions focusing on skills and career goals of their own choosing during the production. Students who take this course must be enrolled in GD 403 - Advertising Design and Art Direction course as well.
Related Sustainable Development Goals

Course Category	Core Courses
	Major Area Courses
	Supportive Courses	X
	Media and Management Skills Courses
	Transferable Skill Courses

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week	Subjects	Related Preparation
1	Introduction to the course
2	Introduction to Photography and Video Cameras (Camera types, basic shooting formats, sensor sizes, resolution concepts) Introduction to Basic Video Editing with Adobe Premiere Pro (Interface overview, timeline usage, basic editing techniques)	Brown, B. (2016). Cinematography: Theory and Practice: Image Making for Cinematographers and Directors. Routledge. ISBN: 978-0-240-80500-9 Murch, W. (2001). In the Blink of an Eye: A Perspective on Film Editing. Silman-James Press. ISBN:1-879505-62-2 Kallen, S. A. (2014). Digital Cameras and Camcorders. Greenhaven Publishing LLC. ISBN: 9781420511833
3	Camera Structure and Components (Lens, sensor, viewfinder/screen, recording mechanism, memory cards) Lens Types and Features (Prime lenses, interchangeable lenses, angle and perspective effects) Basic Camera Settings (ISO, Aperture, Shutter Speed, White Balance & Camera Modes)	Brown, B. (2002). Cinematography: Theory and Practice: Image Making for Cinematographers and Directors. Routledge. ISBN: 978-0-240-80500-9 Harrington, R. (2013). Photographic Lighting. Ammonite Press. ISBN: 9781781452400 Mamer, B. (2014). Film production technique : creating the accomplished image/ Bruce Mamer. Cengage Learning. ISBN: 978-0-8400-3091-7
4	Basic Editing: Cutting and Sequencing Techniques (Jump Cut, Match Cut, Parallel Editing, Continuity Editing)	Dancyger, K. (2011). The Technique of Film and Video Editing: History, Theory, and Practice. ISBN: 0-240-80420-1 Mamer, B. (2014). Film production technique : creating the accomplished image/ Bruce Mamer. Cengage Learning. ISBN: 978-0-8400-3091-7
5	Basic Transitions and Effects (Cut, Fade, Dissolve, Crossfade, Wipe, L Cut & J Cut, editing rhythm and meaning of transitions)	Murch, W. (2001). In the Blink of an Eye: A Perspective on Film Editing. ISBN:1-879505-62-2
6	Film Composition and Framing (Rule of Thirds, Golden Ratio, Perspective Usage, Foreground-Background Balance) Camera Movements (Pan, Tilt, Tracking, Dolly, Handheld, Steadicam, and Drone Usage)	Brown, B. (2002). Cinematography: Theory and Practice: Image Making for Cinematographers and Directors. Routledge. ISBN: 978-0-240-80500-9 Phillips, J. B., & Eliasson, H. (2018). Camera Image Quality Benchmarking. John Wiley & Sons, Incorporated. ISBN: 9781119054528
7	Axis Usage and the 180-Degree Rule (Cinematic axis rule, continuity of direction, scene blocking, and cutting mistakes)	Proferes, N. (2004). Film Directing Fundamentals : See Your Film Before Shooting. Taylor & Francis Group. ISBN: 9780080477725
8	Three-Point Lighting System and Basic Lighting Concepts	Brown, B. (2002). Cinematography: Theory and Practice: Image Making for Cinematographers and Directors. Routledge ISBN: 978-0-240-80500-9 Harrington, R. (2013). Photographic Lighting. Ammonite Press. ISBN: 9781781452400
9	Midterm Exam Week
10	Basic Scriptwriting and Formats	Proferes, N. (2004). Film Directing Fundamentals : See Your Film Before Shooting. Taylor & Francis Group. ISBN: 9780080477725
11	Storyboarding and Shot Planning	Katz, S. D. (2019). Film Directing: Shot by Shot. Michael Wiese Productions. ISBN:978-1-6159-3297-9
12	Project: Draft Presentation
13	Basic Film Production Processes (Pre-production, Production, and Post-production Management) Budgeting for Different Types of Productions (Independent Film, Corporate Video, Advertisement, Short Film Budget Planning)	Musburger, R. B. (2016). Introduction to media production : The path to digital media production/ Robert B.. Musburger ; Gorham Kindem. Focal Press/Elsevier. ISBN: 978-0-240-81082-9 Mamer, B. (2014). Film production technique : creating the accomplished image/ Bruce Mamer. Cengage Learning. ISBN: 978-0-8400-3091-7
14	Editing: Basic Color and Sound Editing	Hullfish, S. (2012). The Art and Technique of Digital Color Correction. Taylor & Francis Group. ISBN: 9780240817163 Van Hurkman, A. (2013). Autodesk Smoke Essentials : Autodesk Official Press. John Wiley & Sons, Incorporated. ISBN: 9781118750353
15	Project: Draft Presentation
16	Review of the semester

Course Notes/Textbooks	Readings specified in weekly topics, powerpoint presentations, sample production materials to be discussed with students.
Suggested Readings/Materials	Hooper White, How to produce effective television commercials, (1986) Philip Ward,Advertising Copywriting (1983)Sandra Moriarty, Creative advertising theory and practice, (1991) Aydın Ziya Özgür, Televizyon Reklamcılığı, (1994)Ray Dizzazo, Corporate Media Production, (2004)

EVALUATION SYSTEM

Semester Activities	Number	Weigthing
Participation	1	10
Laboratory / Application
Field Work
Quizzes / Studio Critiques	1	30
Portfolio
Homework / Assignments
Presentation / Jury	1	10
Project	1	50
Seminar / Workshop
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade	9	100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	3	48
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	16		0
Study Hours Out of Class			0
Field Work			0
Quizzes / Studio Critiques	1	24	24
Portfolio			0
Homework / Assignments			0
Presentation / Jury	1	13	13
Project	1	60	60
Seminar / Workshop			0
Oral Exam			0
Midterms			0
Final Exam			0
		Total	145

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#	Program Competencies/Outcomes		* Contribution Level
#	Program Competencies/Outcomes		1	2	3	4	5
1	To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field.		-	-	-	-	-
2	To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods.		-	-	-	-	-
3	To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice.		-	-	-	-	X
4	To be able to use analytical thinking skills in the field of Public Relations and Advertising.		-	-	-	-	-
5	To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders.		-	-	-	X	-
6	To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field.		-	X	-	-	-
7	To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems.		-	-	-	-	-
8	To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise.		-	-	-	X	-
9	To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes.		-	-	-	-	-
10	To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising.		-	-	-	-	-
11	To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1)		-	-	-	-	-
12	To be able to speak a second foreign at a medium level of fluency efficiently.		-	-	-	-	-
13	To be able to relate the knowledge accumulated throughout the human history to their field of expertise.		-	-	-	-	-

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

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