FACULTY OF COMMUNICATION
Department of Public Relations and Advertising
PRA 428 | Course Introduction and Application Information
| Course Name |
Communication Campaign Project
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
PRA 428
|
Spring
|
5
|
2
|
6
|
12
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Required
|
|||||
| Course Level |
First Cycle
|
|||||
| Mode of Delivery | Blended | |||||
| Teaching Methods and Techniques of the Course | DiscussionGroup WorkProblem SolvingQ&ACritical feedbackJurySimulation | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | The aim of this course is to provide knowledge for building and managing the processes of a comprehensive communication plan. This plan leads coorporations, organizations and individuals for their promotional activities. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | Students will prepare a communication plan based on a brief that will be given to them before the project. Students will work as a group. In addition to projects, they will analyze and evaluate the sample campaign projects which are given as case studies. Deadlines will be announced during the semester. Each group will be supported by the lecturers for their projects by getting an appointment. |
|
|
Core Courses |
X
|
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction to the course Project I: Brief Sharing | Communication projects overview |
| 2 | Debriefing | Agency presentations |
| 3 | Negotiations for the first project: Research & Insight | Agency presentations |
| 4 | Negotiations for the first project: Insight (cont.), Big Idea and Strategy | Presentation of insights |
| 5 | Negotiations for the first project: Big idea, strategy, tactics | Presentation of big idea and strategy |
| 6 | Negotiations for the first project: Tactics and media planning | Presentations of tactics |
| 7 | Negotiations for the first project: Media plan and budgeting | Final approvals and presentation rehearsals |
| 8 | Project I Client Presentation | Submit a final presentation pdf and executive summary |
| 9 | Project II: Brief Sharing Quiz | |
| 10 | Debriefing | Agency presentations |
| 11 | Negotiations for the first project: Research & Insight | Agency presentations |
| 12 | Negotiations for the first project: Insight (cont.), Big Idea and Strategy | Presentation of insight |
| 13 | Negotiations for the first project: Big idea, strategy, tactics | Presentation of big idea and strategy |
| 14 | Negotiations for the first project: Tactics, media plan and budgeting | Presentations of tactics |
| 15 | Review of the semester | Final approvals and presentation rehearsals |
| 16 | Final Project Presentations (Project II Client Presentation) | Submit a final presentation pdf and executive summary |
| Course Notes/Textbooks | Case studies, articles and other studies which will be announced during the semester by lecturers. |
| Suggested Readings/Materials |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury |
2
|
20
|
| Project |
2
|
30
|
| Seminar / Workshop | ||
| Oral Exams |
1
|
20
|
| Midterm |
1
|
20
|
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade |
7
|
100
|
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
5
|
80
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
2
|
32
|
| Study Hours Out of Class |
14
|
6
|
84
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
0
|
||
| Presentation / Jury |
2
|
25
|
50
|
| Project |
2
|
25
|
50
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
1
|
40
|
40
|
| Midterms |
1
|
24
|
24
|
| Final Exam |
0
|
||
| Total |
360
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field. |
X | ||||
| 2 | To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods. |
X | ||||
| 3 | To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice. |
X | ||||
| 4 | To be able to use analytical thinking skills in the field of Public Relations and Advertising. |
X | ||||
| 5 | To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders. |
X | ||||
| 6 | To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field. |
X | ||||
| 7 | To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems. |
X | ||||
| 8 | To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise. |
X | ||||
| 9 | To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes. |
|||||
| 10 | To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising. |
X | ||||
| 11 | To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1) |
|||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently. |
|||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
|||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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