FACULTY OF COMMUNICATION
Department of Public Relations and Advertising
PRA 428 | Course Introduction and Application Information
Course Name |
Communication Campaign Project
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
PRA 428
|
Spring
|
5
|
2
|
6
|
12
|
Prerequisites |
None
|
|||||
Course Language |
English
|
|||||
Course Type |
Required
|
|||||
Course Level |
First Cycle
|
|||||
Mode of Delivery | Blended | |||||
Teaching Methods and Techniques of the Course | DiscussionGroup WorkProblem SolvingQ&ACritical feedbackJurySimulation | |||||
Course Coordinator | - | |||||
Course Lecturer(s) | ||||||
Assistant(s) | - |
Course Objectives | The aim of this course is to provide knowledge for building and managing the processes of a comprehensive communication plan. This plan leads coorporations, organizations and individuals for their promotional activities. |
Learning Outcomes |
The students who succeeded in this course;
|
Course Description | Students will prepare a communication plan based on a brief that will be given to them before the project. Students will work as a group. In addition to projects, they will analyze and evaluate the sample campaign projects which are given as case studies. Deadlines will be announced during the semester. Each group will be supported by the lecturers for their projects by getting an appointment. |
|
Core Courses |
X
|
Major Area Courses | ||
Supportive Courses | ||
Media and Management Skills Courses | ||
Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
Week | Subjects | Related Preparation |
1 | Introduction to the course Project I: Brief Sharing | Communication projects overview |
2 | Debriefing | Agency presentations |
3 | Negotiations for the first project: Research & Insight | Agency presentations |
4 | Negotiations for the first project: Insight (cont.), Big Idea and Strategy | Presentation of insights |
5 | Negotiations for the first project: Big idea, strategy, tactics | Presentation of big idea and strategy |
6 | Negotiations for the first project: Tactics and media planning | Presentations of tactics |
7 | Negotiations for the first project: Media plan and budgeting | Final approvals and presentation rehearsals |
8 | Project I Client Presentation | Submit a final presentation pdf and executive summary |
9 | Project II: Brief Sharing Quiz | |
10 | Debriefing | Agency presentations |
11 | Negotiations for the first project: Research & Insight | Agency presentations |
12 | Negotiations for the first project: Insight (cont.), Big Idea and Strategy | Presentation of insight |
13 | Negotiations for the first project: Big idea, strategy, tactics | Presentation of big idea and strategy |
14 | Negotiations for the first project: Tactics, media plan and budgeting | Presentations of tactics |
15 | Review of the semester | Final approvals and presentation rehearsals |
16 | Final Project Presentations (Project II Client Presentation) | Submit a final presentation pdf and executive summary |
Course Notes/Textbooks | Case studies, articles and other studies which will be announced during the semester by lecturers. |
Suggested Readings/Materials |
EVALUATION SYSTEM
Semester Activities | Number | Weigthing |
Participation |
1
|
10
|
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments | ||
Presentation / Jury |
2
|
20
|
Project |
2
|
30
|
Seminar / Workshop | ||
Oral Exams |
1
|
20
|
Midterm |
1
|
20
|
Final Exam | ||
Total |
Weighting of Semester Activities on the Final Grade |
7
|
100
|
Weighting of End-of-Semester Activities on the Final Grade | ||
Total |
ECTS / WORKLOAD TABLE
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
5
|
80
|
Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
2
|
32
|
Study Hours Out of Class |
14
|
6
|
84
|
Field Work |
0
|
||
Quizzes / Studio Critiques |
0
|
||
Portfolio |
0
|
||
Homework / Assignments |
0
|
||
Presentation / Jury |
2
|
25
|
50
|
Project |
2
|
25
|
50
|
Seminar / Workshop |
0
|
||
Oral Exam |
1
|
40
|
40
|
Midterms |
1
|
24
|
24
|
Final Exam |
0
|
||
Total |
360
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
1
|
2
|
3
|
4
|
5
|
||
1 | To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field. |
X | ||||
2 | To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods. |
X | ||||
3 | To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice. |
X | ||||
4 | To be able to use analytical thinking skills in the field of Public Relations and Advertising. |
X | ||||
5 | To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders. |
X | ||||
6 | To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field. |
X | ||||
7 | To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems. |
X | ||||
8 | To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise. |
X | ||||
9 | To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes. |
|||||
10 | To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising. |
X | ||||
11 | To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1) |
|||||
12 | To be able to speak a second foreign at a medium level of fluency efficiently. |
|||||
13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
NEWS |ALL NEWS
1.3 million support from TUBITAK for the exemplary project
4 academics from Izmir University of Economics (IUE) took action on the increase in natural disasters such as floods, fires, tornadoes and
7 industrial visits in 3 days
Izmir University of Economics (IUE) Department of Public Relations and Advertising organized an industrial visit to Istanbul for its students to offer
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Students of Department of Public Relations and Advertising, Izmir University of Economics (IUE) developed creative ideas for a world-famous tire brand (Continental)
‘Kindness in Communication’ ideas by IUE students
Students of Department of Public Relations and Advertising, Izmir University of Economics (IUE) developed creative ideas for a world-famous tire brand (Continental)
Our department, which was accredited by the Communication Research Association (ILAD) in 2020, successfully completed the interim evaluation process and was entitled to a total of five years of accreditation.
ILAD, the national quality assurance institution authorized by the Higher Education Quality Board (YÖKAK) for communication education, accredited our Public Relations and
IUE graduate academic at a world-renowned university
Lena Çavuşoğlu, a graduate of Izmir University of Economics (IUE), pursued her dreams about having an academic career abroad instead of working
'International' cooperation of Izmir University of Economics
Izmir University of Economics (IUE) Department of Public Relations and Advertising took another important step towards internationalization and collaborated with the famous