Academic Publications - Department of Public Relations and Advertising | İzmir University of Economics

FACULTY OF COMMUNICATION

Department of Public Relations and Advertising

Academic Publications

Published or accepted to be published in journals covered by SCI, SSCI or AHCI

National

  • Sema Misci Kip and Pınar Umul Ünsal.
    () Exploring Native Advertising in Turkey: Insights from Digital Immigrants and Digital Natives.
    Qualitative Market Research ,

International

  • Nilüfer Geysi , Selin Türkel and Ebru Uzunoğlu.
    (2019) Unveiling corporate values in a crisis-prone world: a cross-cultural study..
    Corporate Communications: An International Journal , ISBN: 1356-3289
  • Nilüfer Geysi , Selin Türkel and Ebru Uzunoğlu.
    (2019) Unveiling corporate values in a crisis-prone world: a cross-cultural study.
    Corporate Communications: An International Journal , ISBN: 1356-3289
  • Dorit Ziemand-Sheiner , Tanya Ryan , Sema Misci Kip and Tamar Lahav.
    (2019) Native advertising credibility perceptions and ethical attitudes: An exploratory study among adolescents in the United States, Turkey and Israel.
    Journal Of Business Research ,
  • Zeynep Aksoy.
    (2018) Sürgünü Yaşatmak: Çerkes Hikayelerinde Kimliğin İnşası.
    Turkish Review Of Communication Studies ,
  • Lyndon Way , Y. Gökçen Karanfil , Aytunç Erçifci.
    (2018) ‘See no evil, read no evil’: the failing role of Turkish newspapers in coverage of Turkey’s 2016 coup attempt.
    Critical Discourse Studies ,
  • Ur Golob , Selin Turkel , Luka Kronegger and Ebru Uzunoglu.
    (2018) Uncovering CSR meaning networks: A cross-national comparison of Turkey and Slovenia.
    Public Relations Review , Vol. 44, No. 4, 433-443,
  • Zeynep Aksoy.
    (2018) The Idea of Europeanness: Perceptions of Erasmus Students in Turkey and the Netherlands.
    International Journal Of Communication ,
  • Wei-Lin Wang , Edward Carl Malthouse , Bobby Calder and Ebru Uzunoglu.
    (2017) B2B content marketing for professional services: In-person versus digital contacts.
    Industrial Marketing Management , Vol. in press (, ISBN: https://doi.org/10.1
  • Nuran Erol Işık , Burcu Yaman Akyar.
    (2017) CRIME AND MEDIA: THE WORLD OF REALITY SHOW AS A MORAL FRAME OF REFERENCE.
    Milli Folklor , No. 113, 69-78,
  • Ebru Uzunoğlu , Selin Türkel , Burcu Yaman Akyar.
    (2017) Engaging consumers through corporate social responsibility messages on social media: An experimental study.
    Public Relations Review , Vol. 43, No. 5, 989-997,
  • Selin Türkel , Ebru Uzunoğlu , Melike Demirbağ Kaplan and Beril Akıncı Vural.
    (2015) A Strategic Approach to Corporate Social Responsibility Communication: Examining the Impact of Brand Familiarity on Consumer Responses.
    Corporate Social Responsibility And Environmental Management , Vol. 23, No. 4, 228-242, ISBN: 1535-3966
  • Ebru Uzunoğlu , Sema Misci Kip.
    (2014) Building Relationships Through Websites: A Content Analysis of Turkish Environmental Nonprofit.
    Public Relations Review , Vol. 40, No. 1, 113-115, ISBN: 0363-8111
  • Ebru Uzunoğlu , Sema Misci Kip.
    (2014) Brand Communication through Digital Influencers: Leveraging Blogger Engagement.
    International Journal Of Information Management , Vol. 34, No. 5, 592-602,
  • Ebru Uzunoğlu , Sema Misci Kip.
    (2014) Brand communication through digital influencers: Leveraging blogger engagement.
    International Journal Of Information Management , Vol. 34, No. 5, 592-602,

Published or accepted to be published in journals covered by other indexes

National

  • Berkant Yılmaz , Burcu Yaman Akyar .
    (2020) Globalization and the Role of the Media-Political Economy in the Context Factors Advertiser: Transferring Posted in Culture A Study on the ad in Turkey.
    IBAD Sosyal Bilimler Dergisi , No. 6 , 1-19,
  • Zeynep Aksoy.
    (2016) Kültürlerarası İletişim Eğitiminde Öğrencilerin Kültürlerarası Duyarlılık Gelişimi Öz Değerlendirmeleri Üzerine Bir İnceleme.
    Selçuk İletişim , Vol. 9, No. 3,

International

  • Zeynep Aksoy , Ebru Uzunoğlu , Burcu Yaman Akyar.
    (2017) Study Abroad Process from Intercultural Communication Perspective: An Exploratory Study on Erasmus Experience in Turkey.
    Global Media Journal Turkish Edition , Vol. 8, No. 15, 11-34, ISBN: 1309-7601
  • Sema Misçi Kip.
    (2015) Integrated communications in the postmodern era (Book Review).
    Journal Of Marketing Communications , Vol. 21, No. 2, 165-166, ISBN: 1352-7266
  • Ebru Uzunoğlu , Burcu Öksüz.
    (2014) New opportunities in social media for ad-restricted alcohol products: The case of ‘Yeni Rakı’.
    Journal Of Marketing Communications , Vol. 20, 270-290, ISBN: DOI:10.1080/13527266
  • Sema Misci Kip.
    (2013) Türk televizyon izleyicisi kültürel omnivor mu? Türkiye’deki televizyon izleyici yapısı üzerine bir araştırma.
    Global Media Journal Turkish Edition , Vol. 4, No. 7, 156-169,
  • Ebru Uzunoğlu , Ferah Onat.
    (2012) Public relations in a time of turbulence: A study on Turkish PR firms.
    International Journal Of Human Sciences , Vol. 9, No. 1, 769-792, ISBN: 1303-5134
  • Zeynep Aksoy.
    (2012) Uluslararası Göç ve Kültürlerarası İletişim.
    The Journal Of International Social Research , Vol. 5, No. 20, 292-303, ISBN: 1307-9581
  • Mine Saran , Gül Coşkun , Fulden İnal Zorel and Zeynep Aksoy.
    (2011) Üniversitelerde Sosyal Sorumluluk Bilincinin Geliştirilmesi: Ege Üniveristesi Topluma Hizmet Uygulamaları Dersi Üzerine Bir Araştırma.
    Journal Of Yasar University , Vol. 6, No. 22, 3732-3747,
  • Ebru Uzunoğlu.
    (2011) Consumer As Advertiser: A Conceptual Perspective.
    Global Media Journal , Vol. 2, No. 3, 138-159, ISBN: 1309-7601
  • Ayşen Temel , Mehmet Yakın , Sema Misci.
    (2006) Örgütsel Cinsiyetlerin Örgütsel Davranışa Yansıması.
    Celal Bayar Üniversitesi Yönetim Ve Ekonomi Dergisi , Vol. 13, No. 1, 27-38, ISBN: 1302-0064

Published or accepted to be published in refereed journals

National

  • Selin Türkel.
    (2016) Soma maden kazası sonrasında verilen başsağlığı ilanları: nicel ve nitel bir çalışma.
    Maltepe Üniversitesi İletişim Fakültesi Dergisi , Vol. 3, No. 1, 3-24,
  • Pınar Umul.
    (2011) Game Shows as Ritualization in Spectacle Society: The Case of "Var Mısın Yok Musun".
    T.C. İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi , No. 1, 38-60, ISBN: 2146-4162
  • Ebru Uzunoğlu , Burcu Öksüz.
    (2010) Paydaş Yönetimi Bağlamında Kurumsal Sosyal Sorumluluğun Markalaşmaya Olan Etkisi”, Marmara Üniversitesi İletişim Fakültesi, Marmara İletişim Dergisi, Sayı:17, Temmuz 2010, ss. 162-182..
    Marmara İletişim Dergisi , No. 17, 162-182, ISBN: 1300-4050
  • Ebru Uzunoğlu , Burcu Öksüz.
    (2008) Kurumsal İtibar Riski Yönetimi: Halkla İlişkilerin Rolü.
    Selçuk İletişim , Vol. 5, No. 3, 111-123,
  • Ebru Uzunoğlu.
    (2008) Bütünleşik Pazarlama İletişimi Açısından Tüketiciye Yönelik Satış Tutundurma Faaliyetlerinin Yeri ve Önemi.
    Yeni Düşünceler Dergisi , Vol. 2, No. 1, 167-184, ISBN: 1306-1003
  • Ebru Uzunoğlu.
    (2007) Müşteri Odaklı Pazarlama Anlayışına Göre Değer Yaratma: Bir Model Olarak Değer İletim Sistemi.
    Eskişehir Osmangazi Üniversitesi, İktisadi Ve İdari Bilimler Fakültesi Dergisi , Vol. 2, No. 1, 11-29, ISBN: 1306-6730

International

  • Burcu Yaman.
    (2010) CRITIQUES OF ADORNO AND HORKHEIMER ON MODERN SOCIETY: A PESSIMISTIC APPROACH.
    The Online Journal Of Science And Technology , Vol. 1, No. 2, 16-21,
  • Selin Türkel , Farzana Abasova , Ebru Uzunoğlu.
    (2019) Revealing Shared Meaning of Istanbul: A Semantic Network Analysis.
    2nd International Conference On Cultural Informatics, Communication And Media Studies
  • Sema Misci Kip , Selin Türkel , Pınar Umul Ünsal.
    (2019) Free Associations of Digital Immigrants’ Attitudes Toward Native Advertising Content, Publisher, Brand, and Columnist according to Their Nativity Levels Best Working Paper 3rd Place.
    CMC 2019
  • Zeynep Aksoy.
    (2019) An Exploratory Study on The Pofıle of Volunteer in Non-Governmental Organisations for Refugees in Turkey.
    Seitar Europa Congress
  • Ebru Uzunoğlu , Selin Türkel , Sema Misci Kip.
    (2019) How Individuals Ascribe Meaning to NPO Reputation and Trust: An Anthropomorhist Perspective.
    26th International Public Relations Research Symposium
  • Selin Türkel , Sema Misci Kip , Pınar Umul Ünsal.
    (2019) A semantic network analysis of digital immigrants on native advertising: The Turkish context .
    ICORIA 2019
  • Selin Türkel , Sema Misci Kip , Serra Evci.
    (2019) Public Engagement Through Storytelling in Social Media: An Experimental Study Best Working Paper 2nd place.
    CMC 2019 / Storytelling Across Platforms: Managing Corporate And Marketing Communications From A Storytelling Perspective
    ISBN: 978-965-7632-25-3
  • Zeynep Aksoy.
    (2019) New Media and Intercultural Communication.
    2nd International Conference On Cultural Informatics, Communication & Media Studies / Proceedings
  • Dorit Ziemand-Sheiner , Ryan Tanya , Sema Misci Kip and Tamar Lahav.
    (2018) The Tendencies of Teens: A cross-cultural look at Generation Z Adolescents and Native Advertising (Sunumu yapılmış bildiri).
    ICA 2018
  • Zeynep Aksoy.
    (2018) Doktor Hasta İletişiminde Metaforların İkna Gücü Olarak Kullanımı Üzerine Örnek Olay Çalışması.
    16th International Symposium Communication In The Millennium / Proceedings Of The 16th International Symposium Communication In The Millennium
    540-541, ISBN: 978-605-83703-5-7
  • Selin Türkel , Sema Misci Kip , Ebru Uzunoğlu.
    (2018) Seeking Shared Meaning of NPOs’ Reputation in the Post Period of a Social Crisis .
    25 Th International Public Relations Research Symposium BledCom
  • Sema Misci Kip , Pınar Umul Ünsal.
    (2018) Doğal Reklam Nasıl Algılanıyor? İzmir’de Yaşayan Tüketicilere İlişkin Bir Araştırma (Sunumu yapılmış bildiri).
    Uluslararası Dijital Çağda İletişim Sempozyumu 2018
  • Selin Türkel , Sema Misci Kip , Ebru Uzunoğlu.
    (2017) Seeking social meaning of NPOs reputation in Turkey .
    Uluslararası Dijital Çağda İletişim Sempozyumu 2018
  • Sema Misci Kip , Pınar Umul Ünsal.
    (2017) A Theoretical Reflection upon Native Advertising through Uses and Gratifications Approach.
    3rd International Conference On Communication And Management (ICCM2017) / 3rd International Conference On Communication And Management (ICCM2017) Abstract Book
  • Zeynep Aksoy.
    (2017) The Role of Short-term Study Abroad Experience on Intercultural Communication Competence.
    3rd International Conference On Communication And Management, / Abstract Book Of 3rd International Conference On Communication And Management
    ISBN: 978-618-81861-3-2
  • Nuran Erol Işık , Burcu Yaman Akyar.
    (2017) Rethinking Traumatized Lives on Crime Reality Shows in Turkey.
    EGE UNIVERSITY 16TH INTERNATIONAL CULTURAL STUDIES SYMPOSIUM
  • Pınar Umul Ünsal.
    (2017) Analyzing Native Ads on Turkish News Websites: Implications for Practice and Policy.
    ITICAM 2017 - 4th International Trends And Issues In Communication And Media Conference / International Trends And Issues In Communication And Media Conference Proceedings Book
    418-418, ISBN: 2146-7358
  • Sema Misci Kip , Haluk Mesci.
    (2017) Actual work experience in advertising education: An improvement on student-run ad agency model.
    15th Annual International Conference On Communication And Mass Media
  • Selin Türkel , Sema Misci Kip , Ebru Uzunoğlu.
    (2017) Seeking Social Meaning of NPOs’ Reputation in Turkey.
    Annual Conference On Corporate Communication (CCI 2017)
  • Zeynep Aksoy.
    (2017) Çerkes Hikayelerinde Diasporik Kimliğin Kurucu Unsuru Olarak Sürgün Travması.
    II. Uluslararası İletişim, Edebiyat, Müzik Ve Sanat Çalışmalarında Güncel Yaklaşımlar Kongresi / II. Uluslararası İletişim, Edebiyat, Müzik Ve Sanat Çalışmalarında Güncel Yaklaşımlar Kongresi Özet Metin Kitabı
    148-149,
  • Sema Misci Kip , Ebru Uzunoğlu , Pınar Umul Ünsal and Senem Kumova Metin.
    (2016) Tracking trends of digital media in IMC (Özetler kitabı içerisinde basılmış ve sunumu yapılmış özet).
    14th International Symposium Communication In The Millenium
    50-50,
  • Sema Misci Kip , Pınar Umul Ünsal.
    (2016) Perceptions and attitudes towards native advertising in Turkey: Digital natives vs digital immigrants (Özetler kitabı içerisinde basılmış ve sunumu yapılmış özet).
    2nd International Conference On Communication And Management (ICCM2016) / 2nd International Conference On Communication And Management (ICCM2016) Abstract Book
    43-43,
  • Sema Misci Kip , Pınar Umul Ünsal.
    (2016) Exploring digital native advertising in Turkey: Insights from digital natives and immigrants.
    21st Corporate And Marketing Communications Conference 2016
    244-246,
  • Ebru Uzunoğlu , Burcu Yaman Akyar , Pınar Umul Ünsal.
    (2016) A Participatory Approach to City Branding in Digital Era.
    21st Corporate And Marketing Communications Conference 2016
  • Zeynep Aksoy.
    (2016) Expoloring Intercultural Communication in Expats’ Social Media Groups.
    International Conference On Studies In Humanities And Social Sciences / Proceedings Of International Conference On Studies In Humanities And Social Sciences
    108-116, ISBN: 978-93-84468-54-5
  • Selin Türkel , Burcu Yaman , Ebru Uzunoğlu.
    (2015) Communicating Corporate Social Performance: A Research on Twitter.
    20th International Conference On Corporate And Marketing Communications / Proceedings Of The 20th International Conference On Corporate And Marketing Communications
    275-278, ISBN: 978-975-8789-55-9
  • Sema Misci Kip , Ebru Uzunoğlu.
    (2015) Re-visiting Two-step Flow Communication Model: Bloggers as Intermediaries.
    20th Corporate And Marketing Communications Conference (CMC) 2015
    301-305,
  • Sema Misci Kip , Pınar Umul Ünsal.
    (2015) Seeking Excellence in Social Media Advertising: Case Study of a Higher Education Institution from Turkey.
    20th Corporate And Marketing Communications Conference (CMC) 2015 / 20th International Conference On Corporate And Marketing Communications Proceedings Book
    197-212, ISBN: 978-975-8789-55-9
  • Pınar Umul Ünsal.
    (2015) Daily Life Simulations in Post-Industrial Society: An Evaluation of “The Sims FreePlay”.
    International Conference On Communication And Management (ICCM2015) / International Conference On Communication And Management (ICCM2015) Abstract Book
    ISBN: 978-618-81861-0-1
  • Ebru Uzunoğlu , Sema Misci Kip.
    (2014) Dialogic Communication through Social Media: How Turkish Non-Profit Organizations (NPOs) Use Facebook to Build Relationships?.
    19th Corporate And Marketing Communications (CMC) Conference / Proceedings Of The 19th International Conference On Corporate And Marketing Communications
  • Sema Misci Kip , Ebru Uzunoğlu.
    (2014) Dialogic communication through websites: How Turkish non-profit organizations (NPOs) use Facebook to build relationships? (Kitap içinde basılmış ve sunumu yapılmış uzun özet.).
    19th Corporate And Marketing Communications Conference
    74-77,
  • Sema Misci Kip , Ebru Uzunoğlu , J. Philip Kitchen.
    (2014) Implementing knowledge management for effective communication solutions: An analysis of communication agencies in Turkey (Özetler kitabı içerisinde basılmış ve sunumu yapılmış uzun özet).
    19th Corporate And Marketing Communications Conference
    10-13,
  • Sema Misci Kip , Ebru Uzunoğlu , Philip J. Kitchen.
    (2014) Implementing Knowledge Management for Effective Communication Solutions: An Analysis of Communication Agencies in Turkey.
    19th Corporate And Marketing Communications (CMC) Conference / Proceedings Of The 19th International Conference On Corporate And Marketing Communications
  • Sema Misci Kip , Ebru Uzunoğlu.
    (2013) Communicating with publics through blogger engagement in the age of digitalization.(Sunumu yapılmış bildiri).
    EUPRERA Annual Congress
  • Selin Türkel.
    (2013) “Kurumsal sosyal sorumluluğa yönelik tüketici algısı: Market örnekleminde betimsel bir araştırma.
    1. Uluslararası Medya Çalışmaları Sempozyumu
    121-133,
  • Burak Amirak , Pınar Umul , Serçin Sun İpekeşen.
    (2013) Significance of idea in integrated communication: The case of Benetton “Unhate” campaign.
    Integrated Communications In PostModern Era (InComm) 2013
  • Ebru Uzunoğlu , Sema Misci Kip , Burcu Yaman.
    (2013) How Brand Messages Are Disseminated Through Blogger Endorsement: Descriptive Case Studies from Food Sector.
    10th International Symposium Communication In The Millenium
    272-284, ISBN: 978-975-404-927-5
  • Sema Misci Kip , Ebru Uzunoğlu.
    (2013) Fostering interactivity through responsiveness: The case of Turkish environmental non-profit organizations' websites (Sunumu yapılmış bildiri).
    Integrated Communication In Post-Modern Era
  • Ebru Uzunoğlu , Sema Misci Kip , Burcu Yaman.
    (2012) How brand messages are disseminated through blogger endorsement: Descriptive case studies from food sector. (Best paper) .
    Communication In The Millenium 2012
  • Zeynep Aksoy.
    (2012) Kültürlerarası İletişim ve Yönetimde Başarının Anahtarı: Kültürel Zekâ.
    Manas Üniversitesi / II_ International Communication Symposium 'New Communication Technologies And Social Transformation'
    1098-1111,
  • Sema Misci Kip , Ebru Uzunoğlu.
    (2012) Building relationships through websites: A content analysis of Turkish environmental non-profit organizations' websites (Konferansta sunumu yapılmış bildiri).
    EUPRERA Annual Congress
  • Selin Türkel , Burcu Öksüz.
    (2011) The impact of corporate social responsibility communication on consumer attitudes: Is there an effective way to reach consumers?.
    Lisbon University Institute / Symposium On Ethics And Social Responsibility Research
  • Ebru Uzunoğlu.
    (2010) Can We Accept User Generated Ads in Social Media as a Communication Tool?.
    International Conference On New Media And Interactivity / New Media And Interactivity
    92-99, ISBN: 978-975-400-330-7
  • Pınar Umul.
    (2010) Görsel Toplumda Ritüel Yaratımı Olarak Yarışma Programları: Var mısın Yok musun Örneği.
    Bilkent Üniversitesi İletişim Ve Kültürel Çalışmalar Lisansüstü Öğrenci Konferansı 2010
  • Burcu Yaman.
    (2010) CRITIQUES OF ADORNO AND HORKHEIMER ON MODERN SOCIETY: A PESSIMISTIC APPROACH.
    INTERNATIONAL SCIENCE AND TECHNOLOGY CONFERENCE‐2010 Proceedings Book
    202-206,
  • Beril Akıncı Vural , Selin Türkel.
    (2009) The Impact of Corporate Social Responsibility Communication Tools on Consumer Attitudes.
    Social Sciences Research Society (SoSReS) / Second International Conference On Social Sciences
    171-183,
  • Ebru Uzunoğlu , Sema Misci.
    (2009) The Effects of Co-Branding on Consumer Perception.
    4th International Conference On Business, Management And Economics (ICBME) 2008
    25-32, ISBN: 978-975-6339-18-3
  • Burcu Öksüz , Selin Türkel.
    (2009) Can social goals be the youth Ideal? A research on university students’ social entrepreneurship intentions.
    6th International NGO’s Conference
    537-544,
  • Ferah Onat , Ebru Uzunoğlu.
    (2009) Çalışanların Ağızdan Ağıza Pazarlamadaki Yeri.
    Ege Üniversitesi, İletişim Fakültesi / MARCOM 2009 Uluslararası Pazarlama İletişimi Sempozyumu
    127-139, ISBN: 978-975-483-810-7
  • Gonca Gunay , Oznur Yurt , Sema Misci.
    (2009) Value Creation through Inventive Templates.
    Ankara University International Conference On Market, Marketing & Entrepreneurship AUMEC 2009
    317-323, ISBN: 978-605-5782-06-1
  • Burak Doğu , Selin Türkel , Burcu Öksüz.
    (2008) News Blogs: A Case Study of News Blogs in Turkey.
    Russian Communication Association / IV International Conference Of Russian Communication Association "Communication Studies Today: At Th
  • Ebru Uzunoğlu , Sema Misci.
    (2008) Value Creation through the Integration of Product Design and Branding.
    International Conference On Value Chain Sustainability
    263-271, ISBN: 978-975-8789-25-2
  • Ferhat Onat , Ebru Uzunoğlu.
    (2008) Kurumsal İletişimde Örgütün Dışa Açılan Penceresi Konumundaki Yönetici Asistanlarının Duygusal Zeka Gerekliliğinin Değerlendirilmesi.
    II. ULUSLARARASI DUYGUSAL ZEKA VE İLETİŞİM SEMPOZYUMU / MEDYAYI ANLAMAK: DUYGUSAL OKURYAZARLIKTAN MEDYA OKURYAZARLIĞINA
    130-140, ISBN: 978-975-483-784-1
  • Sema Misci , Ebru Uzunoglu.
    (2008) Knowledge management in the field of advertising: How advertising and media agencies manage knowledge?.
    9th European Conference On Knowledge Management
    515-524, ISBN: 978-1-906638-10-8
  • Ebru Uzunoğlu , Sema Misci.
    (2008) The effects of co-branding on consumer perception .
    ICBME 2008
  • Selin Türkel , Burcu Öksüz.
    (2008) Media Relations and Corporate Web Sites: A Case Study of the Most Admired Companies of Turkey.
    6th International Conference On Communication And Mass Media
  • Ebru Uzunoğlu , Sema Misci.
    (2007) Müşteri Sadakatinde Başarının Anahtarı: Duygusal Zeka Örnek Olay İncelemesi – Garanti Bankası.
    Uluslararası Duygusal Zeka Sempozyumu 2007
    336-347, ISBN: 978-975-483-735-3
  • Ebru Uzunoğlu , Ayşen Temel Eğinli.
    (2007) The Effects of Innovation on Corporate Reputation: Samples of Successful Implementations.
    Yaşar Üniversitesi / Perspectives On Organizational Behavior And Organizational Culture
    249-272, ISBN: 978-975-6339-15-2
  • Sema Misci.
    (2006) Televizyon Programlarının ve Kanallarının Yetişkinler Üzerindeki Etkilerini Saptamaya Yönelik Bir Araştırma Önerisi.
    Radyo Televizyon Yayınları Kamuoyu Araştırmaları Platformu Yaklaşımlar, Eğilimler Ve Sorunlar
    99-104, ISBN: 978-975-6760-33-8
  • Sema Misci.
    (2006) Yeni Medya Kullanımının Organizasyon Yapısına Etkileri .
    Yeni İletişim Ortamları Ve Etkileşim Uluslararası Konferansı
    128-137, ISBN: 975-400-300-9
  • Damla Yıldırım , Selin Türkel (Metin).
    (2006) Halkla İlişkiler ve Cinsiyet.
    Kocaeli Üniversitesi İletişim Fakültesi / II. Ulusal Halkla İlişkiler Sempozyumu
    45-50,
  • Sema Misci Kip.
    (2004) Medya planlama açısından reklamcılık etiği: Çocuk ürünleri (Sunumu yapılmış ve özeti yazılmış bildiri).
    Ethics In Communication: Culture, Community, Identity
  • Sema Misci Kip , Ebru Uzunoğlu.
    () Dialogic Ccommunication through Facebook: A tool of stakeholder engagement for NPO branding.
    ICORIA 2016
  • Philip James Kitchen , Ebru Uzunoglu Philip James Kitchen , Ebru Uzunoğlu.
    (2014) Integrated Communications in Postmodern Era.
    Palgrave Macmillan , ISBN: 9781137388537
    Author / Editor
  • Ebru Uzunoğlu , Ferah Onat , Ozlem Asman Alikilic and Sinem Yeygel Çakır .
    (2009) İnternet Çağında Kurumsal İletişim.
    Say Yayınları , ISBN: 9789754688467
    Author
  • Işıl Karpat Aktuğlu , Ayşen Temel , Sema Misci .
    (2007) Temel Kavramlarla Reklam Ajansı Reklamveren İlişkileri.
    Nobel , ISBN: 978-9944-77-151-1
    Author
  • Wei-Lin Wang , Edward Malthouse , Ebru Uzunoglu.
    The Effects of Engaging with Content Marketing on Business Outcomes for B2B Service Providers.
    57-70
    Verolien Cauberghe , Liselot Hudders , Martin Eisend.
    Advances in Advertising Research IX - Power to Consumers.
    (2018), Springer, ISBN: 978-3-658-22680-0
  • Ebru Uzunoğlu , Selin Türkel.
    “Nothing Will Ever Be the Same”: The Borusan Case and the Socio‐Cultural Dynamics of Crisis in Turkey.
    270-286
    Amiso M. George , Kwamena Kwansah‐Aidoo.
    Culture and Crisis Communication: Cases from Nonwestern Perspectives.
    (2017),
  • Sema Misci Kip.
    Enerjisi hiç bitmeyen bir reklam yazarı: Haluk Mesci.
    343-371
    Müge Elden , Murat Çelik.
    Reklam Ustaları 2 .
    (2017), Detay Yayıncılık,
  • Ebru Uzunoğlu.
    Haluk Sicimoğlu: Araştırma Departmanından Stratejik Planlamaya Giden Yolculuk.
    425-460
    Müge Elden , Murat Çelik.
    Reklam Ustaları 2.
    (2017), Detay Yayıncılık, ISBN: 9786052323243
  • Burak Amirak.
    Nesteren Davutoğlu: Reklamcılığı Hayat Kadar Büyük Yapan Reklamcı.
    405-424
    Müge Elden , Murat Çelik.
    Reklam Ustaları 2.
    (2017), Detay yayıncılık,
  • Ebru Uzunoğlu.
    Using Social Media for Participatory City Branding: The Case of @cityofizmir, an Instagram Project.
    94-116
    Ahmet Bayraktar , Can Uslay.
    Global Place Branding Campaigns across Cities, Regions, and Nations.
    (2016), IGI Global, ISBN: 9781522505761
  • Selin Türkel.
    Kurum Kültürü ve Kurumsal Sosyal Sorumluluk.
    327-358
    Burcu Öksüz , Z. Beril Akıncı Vural.
    Kurumsal Başarıya Giden Yolda Kurum Kültürü.
    (2016), Nobel,
  • Sema Misci Kip.
    Reklam ajanslarında yaratıcı kodlar ve kurum kültürü: Web siteleri üzerinden bir analiz..
    237-262
    Beril Akıncı Vural , Burcu Öksüz.
    Kurumsal Başarıya Giden Yolda Kurum Kültürü.
    (2016), Ankara: Nobel Akademik Yayıncılık,
  • Selin Türkel , Ebru Uzunoğlu.
    Fostering Social Networks for Corporate Social Responsibility Communication: An Exploratory Study on Twitter.
    Corina Buzoianu , Hasan Arslan , Mehmet Ali İçbay.
    Contextual Approaches in Communication.
    (2015), Bern: Peter Lang, ISBN: 978-3-631-66609-8
  • Selin Türkel , Aysun Akan.
    Corporate Social Responsibility (CSR) Communication: A Turkish Industry Example..
    151-174
    P. Kitchen.
    Integrated Communications in the Postmodern Era.
    (2015), Palgrave Macmillan, ISBN: 9781137388537
  • Ebru Uzunoğlu , Burcu Öksüz , Merve Genç.
    Changing Power Perceptions: Public Relations Practitioners and Social Media.
    Banu Akdenizli.
    Digital Transformations in Turkey, Current Perspectives in Communication Studies.
    (2015), Lexington Books, ISBN: 978-0-7391-9118-7
  • Pınar Umul Ünsal , Burcu Yaman , Burak Amirak and Serçin Sun İpekeşen.
    Rethinking the Role of 'The Idea' in Integrated Communications.
    237-264
    Philip J. Kitchen , Ebru Uzunoğlu.
    Integrated Communications in the Postmodern Era.
    (2014), Palgrave Macmillan, ISBN: 9781137388537
  • Burak Amirak , Nevzat İnan.
    Vance Packard: Bilinçaltı Reklamcılığın Keşfi (Mi?).
    153-174
    Müge Elden , Uğur Bakır.
    Reklam Ustaları - 1.
    (2014), Detay Anatolia Akademik Yayıncılık Ltd. Şti., ISBN: 978-605-4940-60-8
  • Sema Misci Kip , Ebru Uzunoğlu.
    Fostering interactivity through responsiveness: The case of Turkish environmental non-profit organizations' websites..
    175-195
    Philip J. Kitchen , Ebru Uzunoğlu.
    Integrated Communications in the Postmodern Era.
    (2014), Palgrave Macmillan, ISBN: 9781137388537
  • Pınar Umul Ünsal , Burcu Yaman , Burak Amirak and Serçin Sun İpekşen.
    Rethinking the Role of The Idea in Integrated Communications..
    237-264
    Philip J. Kitchen , Ebru Uzunoğlu.
    Integrated Communications in the Postmodern Era.
    (2014), Palgrave Macmillan, ISBN: 9781137388537
  • Zeynep Aksoy.
    Postmodernite ve Bütünleşik Pazarlama İletişimi: Parçalanmak mı Bütünleşmek mi?.
    241-254
    Eylin Babacan.
    Stratejik Pazarlama İletişimi: Temel Kavramlar.
    (2011), Gama Basım Yayın,
  • Ebru Uzunoğlu.
    İnternet Reklamcılığında Yeni Bir Yaklaşım: Kullanıcıların Ürettiği Reklamlar (KÜR).
    211-250
    Sinem Yeygel Çakır.
    Teknolojinin Pazarlama İletişimine Etkileri.
    (2010), Nobel Yayınları, ISBN: 978-605-393-323-4
  • Sema Misci.
    Dijital Platform ve İletişim.
    Z Beril Akıncı Vural.
    Bilgi İletişim Teknolojileri ve Örgütsel Yaşam.
    (2006), Ege Üniversitesi Yayınları, ISBN: 9754837066

NEWS |ALL NEWS

Izmir University of Economics
is an establishment of
izto logo
Izmir Chamber of Commerce Health and Education Foundation.
ieu logo

Sakarya Street No:156
35330 Balçova - İzmir / Turkey

kampus izmir

Follow Us

İEU © All rights reserved.