FACULTY OF COMMUNICATION
Department of Public Relations and Advertising
PRA 330 | Course Introduction and Application Information
| Course Name |
Basic Graphic Applications and Advertising II
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
PRA 330
|
Fall/Spring
|
3
|
0
|
3
|
5
|
| Prerequisites |
|
|||||||
| Course Language |
English
|
|||||||
| Course Type |
Elective
|
|||||||
| Course Level |
First Cycle
|
|||||||
| Mode of Delivery | Online | |||||||
| Teaching Methods and Techniques of the Course | - | |||||||
| Course Coordinator | - | |||||||
| Course Lecturer(s) | ||||||||
| Assistant(s) | - | |||||||
| Course Objectives | This course aims to broaden students’ perspectives in graphic design knowledge as well as its computer software applications. Students will be able to create their own idea and creative works by unifying their graphic design and computer technology skills that will serve to the needs of the field in near future. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | In this course, graphic design elements and graphic design software which are used in advertising will be examined. This class will focus on strategies to utilize design as a means for communication. Students will apply self-directed creative design strategies employing typography and images to explore the principles and methodologies associated with the development of communication design as a visual language. Students will utilize design process how form, function and content interrelate to create meaning in the communication of ideas, messages and information through print and digital media. |
|
|
Core Courses | |
| Major Area Courses | ||
| Supportive Courses |
X
|
|
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction of the course and course Practice Illustrator and Photoshop | |
| 2 | Project #1 / Creating billboard ad | |
| 3 | Continuation of Project #1 Adobe Photoshop and Illustrator | Submission of project # 1 Design Brief (Worth 10 %) |
| 4 | Continuation of Project #1 Adobe Photoshop and Illustrator | |
| 5 | No Class Due to Covid19 | |
| 6 | Continuation of Project #1 | |
| 7 | Storyboarding | Submission of project 1, Poster and its mock-up (Worth 25 %) |
| 8 | Introduction to Adobe Indesign Project #2 Creating Storyboard | script or storyline for storyboard. |
| 9 | Introduction to Adobe Indesign Continuation of Project #2 | |
| 10 | HOLIDAY / NO CLASS | Submission of project Layout and Grid |
| 11 | Finalizing of Project #2 | |
| 12 | Motion Graphic | Project 2 Due Storyboard (Worth 25%) |
| 13 | Project #3 Creating Animatic Storyboard | |
| 14 | Finalizing of Project #3 | |
| 15 | Project #1- 3 Presentation (Worth 10%) | Project # 3 Due (Worth 25%) Presentation (Worth 10%) |
| 16 | Semester review |
| Course Notes/Textbooks | |
| Suggested Readings/Materials |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques |
1
|
20
|
| Portfolio | ||
| Homework / Assignments |
3
|
20
|
| Presentation / Jury |
1
|
10
|
| Project |
2
|
40
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm | ||
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade |
9
|
100
|
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
1
|
16
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
2
|
32
|
| Study Hours Out of Class |
0
|
||
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
1
|
8
|
8
|
| Portfolio |
0
|
||
| Homework / Assignments |
3
|
8
|
24
|
| Presentation / Jury |
1
|
5
|
5
|
| Project |
2
|
30
|
60
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
0
|
||
| Final Exam |
0
|
||
| Total |
145
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field. |
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| 2 | To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods. |
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| 3 | To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice. |
X | ||||
| 4 | To be able to use analytical thinking skills in the field of Public Relations and Advertising. |
X | ||||
| 5 | To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders. |
X | ||||
| 6 | To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field. |
X | ||||
| 7 | To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems. |
X | ||||
| 8 | To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise. |
X | ||||
| 9 | To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes. |
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| 10 | To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising. |
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| 11 | To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1) |
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| 12 | To be able to speak a second foreign at a medium level of fluency efficiently. |
|||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
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*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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