Course Name

History of Public Relations

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
PRA 325	Fall/Spring	3	0	3	5

Prerequisites	None
Course Language	English
Course Type	Elective
Course Level	First Cycle
Mode of Delivery	face to face
Teaching Methods and Techniques of the Course	Discussion Group Work Case Study Q&A Critical feedback Lecture / Presentation
National Occupation Classification	-
Course Coordinator	-
Course Lecturer(s)	Doç. Dr. Ayşe Banu Bıçakçı
Assistant(s)	-

Course Objectives

This course aims to examine the historical roots of public relations in the world and in Turkey.

Learning Outcomes

The students who succeeded in this course;

Differentiate the meaning of PR and propaganda
Describe the history of modern PR in Turkey
Compare PR histories in various countries.
Explain appropriate research techniques for historical research.
Criticize mainstream PR history approach

Course Description

This course gives the students a historical perspective to understand the concept of modern PR. In doing so, it covers the most important events, cases and names that have had an impact on the development of the public relations profession in Turkey and in the world. It also discusses the impacts of social movements and professional NGOs on this developmental process.

Course Category	Core Courses
	Major Area Courses	X
	Supportive Courses
	Media and Management Skills Courses
	Transferable Skill Courses

Week	Subjects	Related Preparation	Learning Outcome
1	An introduction to PR History: Why is it important to study history?	McDowell, W. H. (2002). Historical research: A guide. Essex: Pearson Education. Ch.1.
2	Where is the beginning? Defining PR; Historical research & resources.	- Watson, T. (2012) A very brief history of PR, Communication Director, 1, pp.42-45. - McDowell, W. H. (2002). Historical research: A guide. Essex: Pearson Education Ch.2 https://www.prmuseum.org/pr-timeline
3	Proto-PR: Ancient roots of PR Ancient Egypt, Babylonia, Sumeria	- Watson, T. (2012) A very brief history of PR, Communication Director, 1, pp.42-45. https://instituteforpr.org/five-minutes-withdr-tom-watson/
4	Propaganda: Cursed sister of PR From medieval times to 20th century	- L’Etang, J. (2008). Public Relations, Persuasion and Propaganda: Truth, Knowledge, Spirituality and Mystique. (pg. 258-268)
5	Mainstream PR History: Grunig and Hunt’s Four Models of PR Historical roots of PR in the US and England	-Edward L. Bernays on the making of bacon and eggs as the all-American breakfast: https://www.youtube.com/watch?v=6vFz_FgGvJI -The green Ball: Lucky Strikes campaign https://www.youtube.com/watch?v=mdvxIkMVwT0
6	Historical cases from the world: Italy, Spain, Germany, Norway (presentations)	- McDowell, W. H. (2002). Historical research: A guide. Essex: Pearson Education Ch.5 & Ch.7 pp.103-108 -IHPRC archives search for selected countries
7	Historical cases from the world: Japan, France, Greece (presentations)	- McDowell, W. H. (2002). Historical research: A guide. Essex: Pearson Education Ch.5 &Ch 7 103-108 -IHPRC archives search for selected countries
8	Midterm Exam
9	History of Modern PR in Turkey: Antecedents; Single Party Phase (presentation) Antecedents; Multi Party Phase (presentation)	-Bıçakçı& Hürmeriç (2013) pg.91-94 Atatürk’s reforms and revolutions: Image-building era ; Public-information era
10	Emergence Period (presentation)	-Bıçakçı& Hürmeriç (2013) pg 94-96 The birth of PR as a profession
11	Developmental period: Liberal Economy phase (presentation)	-Bıçakçı& Hürmeriç (2013) pg 96-97 -Hızal et.al. (2014) -Bıçakçı& Hürmeriç (2014)
12	Developmental period: International Competition phase (presentation) Integration phase (presentation)	-Bıçakçı& Hürmeriç (2013) pg.97-98 and pg. 98-99 -Bıçakçı& Hürmeriç (2014)
13	Activist movements and public opinion: Women’s movement in a historical perspective	-Bıçakçı& Hürmeriç. (2018) -Muriel Fox: The women’s movement https://www.youtube.com/watch?v=_EQjHGqvijQ
14	Professionalization of PR: IPRA, ICCO, IPR	https://www.ipra.org/history/ipras-story/
15	Semester Review
16	Final Exam

Course Notes/Textbooks

- McDowell, W. H. (2002). Historical research: A guide. Essex: Pearson Education (Available online, through IEU Library, on Proquest database)

ISBN 9781315841601

Suggested Readings/Materials

-Bıçakçı, A.B., Hürmeriç, P. (2013). Milestones in Turkish Public Relations History, Public Relations Review, 39 (2), pp.91-100. http://www.sciencedirect.com/science/article/pii/S0363811113000040

-Bıçakçı, A.B., Hürmeriç, P. (2014). “The Historical Development of Public Relations

in Turkey: The Rise of a Profession in Times of Social Transformation”, in Burton St. J. III, Lamme M. O., L’Etang J., (eds.) Pathways to Public Relations History: Global Perspectives on Profession and Practice, p. 257-273, NY: Routledge.ISBN 9781138495593- Bıçakçı, A.B.; Hürmeriç, P. (2018). Second-wave Feminist Movement in Turkey through an Activist PR Perspective, in Adi, A. (ed.), Protest Public Relations: Communicating dissent and activism, Chapter 4, p.65-87, Oxon: Routledge. ISBN 9780367664985

-Hızal, S. G., Özdemir, P., Yamanoğlu, M.A., (2014). Tracking public relations history in 1960s’ Turkey: The prevalence and reflections of development discourse, Public Relations Review, 40 (4), pp.632-638.

- L’Etang, J. (2008). Public Relations, Persuasion and Propaganda: Truth, Knowledge, Spirituality and Mystique.

https://link.springer.com/content/pdf/10.1007%2F978-3-531-90918-9_16.pdf

- Valentini, C. (2009). Italian public relations in a changing World: Historical overview, current questions and future challenges. PRism, 6(2). http://praxis.massey.ac.nz/prism on-line journ.html

-Watson, T. (2012) A very brief history of PR, Communication Director, 1, pp.42-45. http://microsites.bournemouth.ac.uk/historyofpr/files/2010/03/Tom-Watson-2012-Very-brief-history-of-PR-CommDir.pdf

- Natalia Rodríguez Salcedo, (2008),"Public relations before “public relations” in Spain: an early history (1881-1960)", Journal of Communication Management, Vol. 12 Iss 4 pp. 279 - 293  http://dx.doi.org/10.1108/13632540810919756

-Archives from the International History of Public Relations Conferences (IHPRC)

https: //microsites.bournemouth.ac.uk/historyofpr/

-Museum of Public Relations: see videos, text and links to digital books and other reference materials.

https://www.prmuseum.org/

https://instituteforpr.org/

https://www.cipr.co.uk/

https://www.prsa.org/

https://www.ipra.org/history/ipras-story/

Semester Activities	Number	Weigthing
Participation	1	10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments	1	10
Presentation / Jury	1	15
Project
Seminar / Workshop
Oral Exams
Midterm	1	25
Final Exam	1	40
Total

Weighting of Semester Activities on the Final Grade	4	60
Weighting of End-of-Semester Activities on the Final Grade	1	40
Total

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	3	48
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	16		0
Study Hours Out of Class	14	2	28
Field Work			0
Quizzes / Studio Critiques			0
Portfolio			0
Homework / Assignments	1	9	9
Presentation / Jury	1	15	15
Project			0
Seminar / Workshop			0
Oral Exam			0
Midterms	1	20	20
Final Exam	1	30	30
		Total	150

#	PC Sub	Program Competencies/Outcomes	* Contribution Level
#	PC Sub	Program Competencies/Outcomes	1	2	3	4	5
1	To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field.		-	-	-	X	-
2	To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods.		-	-	-	-	-
3	To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice.		-	-	-	-	-
4	To be able to use analytical thinking skills in the field of Public Relations and Advertising.		-	-	-	-	-
5	To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders.		-	-	-	-	-
6	To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field.		-	-	-	-	-
7	To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems.		-	X	-	-	-
8	To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise.		-	-	-	X	-
9	To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes.		-	-	-	-	-
10	To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising.		-	-	-	-	-
11	To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1)		-	-	-	-	-
12	To be able to speak a second foreign at a medium level of fluency efficiently.		-	-	-	-	-
13	To be able to relate the knowledge accumulated throughout the human history to their field of expertise.		-	-	X	-	-