FACULTY OF COMMUNICATION
Department of Public Relations and Advertising
PRA 445 | Course Introduction and Application Information
| Course Name |
Corporate Culture
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
PRA 445
|
Fall/Spring
|
3
|
0
|
3
|
5
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
First Cycle
|
|||||
| Mode of Delivery | face to face | |||||
| Teaching Methods and Techniques of the Course | DiscussionGroup WorkCase StudyLecture / Presentation | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | This course aims to convey the role of corporate culture in organizations, how and why culture affects the corporate culture of institutions. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | This course will be dealing with corporate culture and corporate culture management in detail. Discussions on factors that affect corporate culture and different corporate culture examples will be made. |
|
|
Core Courses | |
| Major Area Courses |
X
|
|
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | An Introduction to the course | |
| 2 | What is Culture? Key concepts of Culture | Alvesson, M. (2013), Understanding Organizational Culture, 2nd ed., Sage. Ch.1 |
| 3 | Conceptualizing Organizational Culture Why does organizational culture matter? | Alvesson, M. (2013), Understanding Organizational Culture, 2nd ed., Sage. Ch.1 |
| 4 | The Levels of organizational culture | Schein, E.H. (2010) Organizational Culture and Leadership, 4th ed. Wiley&Sons. Ch.2 |
| 5 | Culture in Corporations: Two Case Studies Research design I | Schein, E.H. (2010) Organizational Culture and Leadership, 4th ed. Wiley&Sons. Ch.3 |
| 6 | Midterm | |
| 7 | Culture Typologies | Schein, E.H. (2010) Organizational Culture and Leadership, 4th ed. Wiley&Sons pg. 163-169 |
| 8 | Deciphering Organizational culture: Research design II | |
| 9 | Managing Integral Integration: Communicative Culture | Schein, E.H. (2010) Organizational Culture and Leadership, 4th ed. Wiley&Sons. Ch.3 Gregory, A.& Willis, P. (2013) Strategic PR leadership, Routledge. Ch.13 |
| 10 | Cultural Change | Alvesson, M. (2013), Understanding Organizational Culture, 2nd ed., Sage. Ch.10 Schein, E.H. (2010) Organizational Culture and Leadership, 4th ed. Wiley&Sons. Ch.17 |
| 11 | Research presentations | |
| 12 | Research presentations | |
| 13 | Research presentations | |
| 14 | Research presentations | |
| 15 | Semester review | |
| 16 | Final Exam |
| Course Notes/Textbooks |
|
|
| Suggested Readings/Materials |
|
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
1
|
10
|
| Presentation / Jury |
1
|
20
|
| Project | ||
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
20
|
| Final Exam |
1
|
40
|
| Total |
| Weighting of Semester Activities on the Final Grade |
4
|
60
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
40
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
14
|
2
|
28
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
1
|
9
|
9
|
| Presentation / Jury |
1
|
15
|
15
|
| Project |
0
|
||
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
15
|
15
|
| Final Exam |
1
|
35
|
35
|
| Total |
150
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field. |
X | ||||
| 2 | To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods. |
|||||
| 3 | To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice. |
|||||
| 4 | To be able to use analytical thinking skills in the field of Public Relations and Advertising. |
X | ||||
| 5 | To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders. |
|||||
| 6 | To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field. |
|||||
| 7 | To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems. |
|||||
| 8 | To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise. |
|||||
| 9 | To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes. |
X | ||||
| 10 | To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising. |
X | ||||
| 11 | To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1) |
|||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently. |
|||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
|||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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