PRA 205 | Course Introduction and Application Information - Department of Public Relations and Advertising

Course Name

Principles of Public Relations

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
PRA 205	Fall	3	0	3	5

Prerequisites	None
Course Language	English
Course Type	Required
Course Level	First Cycle
Mode of Delivery	face to face
Teaching Methods and Techniques of the Course	Group Work Case Study Q&A Lecture / Presentation
National Occupation Classification	-
Course Coordinator	-
Course Lecturer(s)	Doç. Dr. Zeynep AKSOY
Assistant(s)	-

Course Objectives

The purpose of the course is to introduce students with basic concepts, principles, tools, theories and techniques of public relations. Evolution of public relations will be discussed from a historical perspective in general. Students will be equipped with several case studies about functions of public relations, and campaigns.

Learning Outcomes

#	Content	PC Sub	* Contribution Level
#	Content	PC Sub	1	2	3	4	5
1	define basic concepts of public relations,
2	explain the historical development of public relations
3	restate the basic principles of public relations,
4	explain the tools and techniques of public relations
5	evaluate case studies in public relations according to the campaign process.

Course Description

In this course, students are introduced to; definitions of public relations, the significance of public relations in the industry, historical development of public relations, public relations theories, public relations as management function, public opinion, publics, public relations campaigns, each function of public relations, and ethics in public relations. Students will be able to implement PR campaigns.

Course Category	Core Courses	X
	Major Area Courses
	Supportive Courses
	Media and Management Skills Courses
	Transferable Skill Courses

Week	Subjects	Related Preparation	Learning Outcome
1	Introduction to the Course
2	What is Public Relations?	A. Theaker, The Public Relations Handbook 6th edition, New York: Routledge, 2020, pp. 3-24.
3	The Evolution of Public Relations: Four Models of PR	Dennis L. Wilcox, Glen T. Cameron, Public Relations Strategies and Tactics, 9th ed., Pearson, 2009, pp. 39-71. Botan C.H.&Hazleton V. Public Relations Theory II, NY: Routledge Chapter 2. The Excellence Theory pp 44-108
4	Public Opinion and Persuasion	Dennis L. Wilcox, Glen T. Cameron, Public Relations Strategies and Tactics, 9th ed., Pearson, 2009, pp. 213-243.
5	Public Relations and Politics	A. Theaker, The Public Relations Handbook, 6th edition, New York: Routledge, 2020, 45-66. Dennis L. Wilcox, Glen T. Cameron, Public Relations Strategies and Tactics, 9th ed., Pearson, 2009, pp. 466-502.
6	Publics of Public Relations	A. Theaker, The Public Relations Handbook, 6th edition, New York: Routledge, 2020, 145-2566.
7	Media Relations	Dennis L. Wilcox, Glen T. Cameron, Public Relations Strategies and Tactics, 9th ed., Pearson, 2009, ch.13-16.
8	Midterm exam
9	Digital Public Relations	Sommerfeldt, E. J., & Yang, A. (2018). Notes on a dialogue: Twenty years of digital dialogic communication research in public relations. Journal of public relations research, 30(3), 59-64.
10	Public Relations Campaign Process	Dennis L. Wilcox, Glen T. Cameron, Public Relations Strategies and Tactics, 9th ed., Pearson, 2009, ch.7-8. Anne Gregory, Planning and Managing Public Relations Campaigns, 5th edition, London: Kogan Page, 2020.
11	Issues and Crisis Management	Dennis L. Wilcox, Glen T. Cameron, Public Relations Strategies and Tactics, 9th ed., Pearson, 2009, pp.244-298
12	Ethics in Public Relations	R. Tench and L. Yeomans, Exploring Public Relations, (Essex: Pearson, 2006): 310-332. A. Theaker, The Public Relations Handbook, 6th edition, New York: Routledge, 2020, 83-98.
13	Student presentations
14	Student presentations
15	Review of the Semester
16	Final Exam

Course Notes/Textbooks

Dennis L. Wilcox, Glen T. Cameron, Public Relations Strategies and Tactics, 9th ed., Pearson, 2009, ISBN 978-0-205-52323-5

Dan Lattimore, et.al, Public relations: the profession and the practice, 4th ed., Boston: McGraw-Hill Higher Education, 2009. ISBN 978-0-07-131578-4

Anne Gregory, Planning and Managing PR Campaigns: A Strategic Approach, 5th edition, Kogan page, 2020. EBOOK ISBN 9781789663211

Alison Theaker, The Public Relations Handbook. 6th ed., New York: Routledge, 2020. EBOOK ISBN 9781000208832

Suggested Readings/Materials

Botan C.H.&Hazleton V. Public Relations Theory II, NY: Routledge Chapter 2. The Excellence Theory pp 44-108

Tench, R. and Yeomans, L. (2006). Exploring Public Relations Essex: Pearson.

Semester Activities	Number	Weighting	LO 1	LO 2	LO 3	LO 4	LO 5
Participation	1	10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury	1	20
Project	1	20
Seminar / Workshop
Oral Exams
Midterm	1	20
Final Exam	1	30
Total

Weighting of Semester Activities on the Final Grade	4	70
Weighting of End-of-Semester Activities on the Final Grade	1	30
Total

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	3	48
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	16		0
Study Hours Out of Class	14	1	14
Field Work			0
Quizzes / Studio Critiques			0
Portfolio			0
Homework / Assignments			0
Presentation / Jury	1	10	10
Project	1	18	18
Seminar / Workshop			0
Oral Exam			0
Midterms	1	20	20
Final Exam	1	40	40
		Total	150

#	PC Sub	Program Competencies/Outcomes	* Contribution Level
#	PC Sub	Program Competencies/Outcomes	1	2	3	4	5
1	To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field.		-	-	-	-	X
2	To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods.		-	-	-	-	-
3	To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice.		-	-	-	-	-
4	To be able to use analytical thinking skills in the field of Public Relations and Advertising.		-	-	-	-	-
5	To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders.		-	-	-	-	-
6	To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field.		-	-	-	-	-
7	To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems.		-	-	X	-	-
8	To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise.		-	X	-	-	-
9	To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes.		-	-	-	X	-
10	To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising.		-	-	-	-	-
11	To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1)		-	-	-	-	-
12	To be able to speak a second foreign at a medium level of fluency efficiently.		-	-	-	-	-
13	To be able to relate the knowledge accumulated throughout the human history to their field of expertise.		-	-	-	-	-