FACULTY OF COMMUNICATION
Department of Public Relations and Advertising
PRA 205 | Course Introduction and Application Information
| Course Name |
Principles of Public Relations
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
PRA 205
|
Fall
|
3
|
0
|
3
|
5
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Required
|
|||||
| Course Level |
First Cycle
|
|||||
| Mode of Delivery | face to face | |||||
| Teaching Methods and Techniques of the Course | Group WorkCase StudyQ&ALecture / Presentation | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | The purpose of the course is to introduce students with basic concepts, principles, tools, theories and techniques of public relations. Evolution of public relations will be discussed from a historical perspective in general. Students will be equipped with several case studies about functions of public relations, and campaigns. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | In this course, students are introduced to; definitions of public relations, the significance of public relations in the industry, historical development of public relations, public relations theories, public relations as management function, public opinion, publics, public relations campaigns, each function of public relations, and ethics in public relations. Students will be able to implement PR campaigns. |
|
|
Core Courses |
X
|
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction to the Course | |
| 2 | What is Public Relations? | A. Theaker, The Public Relations Handbook 6th edition, New York: Routledge, 2020, pp. 3-24. |
| 3 | The Evolution of Public Relations: Four Models of PR | Dennis L. Wilcox, Glen T. Cameron, Public Relations Strategies and Tactics, 9th ed., Pearson, 2009, pp. 39-71. Botan C.H.&Hazleton V. Public Relations Theory II, NY: Routledge Chapter 2. The Excellence Theory pp 44-108 |
| 4 | Public Opinion and Persuasion | Dennis L. Wilcox, Glen T. Cameron, Public Relations Strategies and Tactics, 9th ed., Pearson, 2009, pp. 213-243. |
| 5 | Public Relations and Politics | A. Theaker, The Public Relations Handbook, 6th edition, New York: Routledge, 2020, 45-66. Dennis L. Wilcox, Glen T. Cameron, Public Relations Strategies and Tactics, 9th ed., Pearson, 2009, pp. 466-502. |
| 6 | Publics of Public Relations | A. Theaker, The Public Relations Handbook, 6th edition, New York: Routledge, 2020, 145-2566. |
| 7 | Midterm | |
| 8 | Media Relations | Dennis L. Wilcox, Glen T. Cameron, Public Relations Strategies and Tactics, 9th ed., Pearson, 2009, ch.13-16. |
| 9 | Public Relations Campaign Process - I | Dennis L. Wilcox, Glen T. Cameron, Public Relations Strategies and Tactics, 9th ed., Pearson, 2009, ch.5-6. Anne Gregory, Planning and Managing Public Relations Campaigns, 5th edition, London: Kogan Page, 2020. |
| 10 | Public Relations Campaign Process - II | Dennis L. Wilcox, Glen T. Cameron, Public Relations Strategies and Tactics, 9th ed., Pearson, 2009, ch.7-8. Anne Gregory, Planning and Managing Public Relations Campaigns, 5th edition, London: Kogan Page, 2020. |
| 11 | Issues and Crisis Management | Dennis L. Wilcox, Glen T. Cameron, Public Relations Strategies and Tactics, 9th ed., Pearson, 2009, pp.244-298 |
| 12 | Ethics in Public Relations | R. Tench and L. Yeomans, Exploring Public Relations, (Essex: Pearson, 2006): 310-332. A. Theaker, The Public Relations Handbook, 6th edition, New York: Routledge, 2020, 83-98. |
| 13 | Student presentations | |
| 14 | Student presentations | |
| 15 | Review of the Semester | |
| 16 | Final Exam |
| Course Notes/Textbooks |
|
|
| Suggested Readings/Materials |
|
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury |
1
|
20
|
| Project |
1
|
20
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
20
|
| Final Exam |
1
|
30
|
| Total |
| Weighting of Semester Activities on the Final Grade |
4
|
70
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
30
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
14
|
1
|
14
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
0
|
||
| Presentation / Jury |
1
|
15
|
15
|
| Project |
1
|
15
|
15
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
22
|
22
|
| Final Exam |
1
|
36
|
36
|
| Total |
150
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field. |
|||||
| 2 | To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods. |
|||||
| 3 | To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice. |
X | ||||
| 4 | To be able to use analytical thinking skills in the field of Public Relations and Advertising. |
|||||
| 5 | To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders. |
|||||
| 6 | To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field. |
|||||
| 7 | To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems. |
X | ||||
| 8 | To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise. |
|||||
| 9 | To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes. |
X | ||||
| 10 | To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising. |
|||||
| 11 | To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1) |
|||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently. |
|||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
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*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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