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Department of Public Relations and Advertising
PRA 417 | Course Introduction and Application Information
| Course Name |
Event Management
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
PRA 417
|
Fall/Spring
|
3
|
0
|
3
|
5
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
First Cycle
|
|||||
| Mode of Delivery | face to face | |||||
| Teaching Methods and Techniques of the Course | Group WorkProblem SolvingCritical feedbackJuryApplication: Experiment / Laboratory / WorkshopLecture / Presentation | |||||
| National Occupation Classification | - | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | The aim of this course is to create a background for gaining basic knowledge on event planning, event management and event reporting. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | In this course, students are expected to undertake organizing events from conception, designing, planning, budgeting and marketing to the final execution. Event management principles which are acquired throughout the course will be put into practice with real events. |
| Related Sustainable Development Goals |
|
|
|
Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses |
X
|
|
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction | |
| 2 | Definition of experience Fundamentals of Experiential Marketing – 5 Rules | Schmitt, B. and Zarantonello, L. (2013), "Consumer Experience and Experiential Marketing: A Critical Review", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 10), Emerald Group Publishing Limited, Bingley, pp. 25-61. |
| 3 | Designing Experience through event management: Before-During-After Approach | Lee. Creating Special Events, Sagamore Publishing, L.L.C., 2019. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/izmir/detail.action?docID=6313360. Van der Wagen, Lynn. Event Management for Tourism,Cultural, Business and Sporting Events. Pearson Education AU, 2005, 2nd Edition. ISBN 1 86250 535 7 |
| 4 | Brief for event/ Preparing Project Paper | Guest / Lee. Creating Special Events, Sagamore Publishing, L.L.C., 2019. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/izmir/detail.action?docID=6313360. Van der Wagen, Lynn. Event Management for Tourism,Cultural, Business and Sporting Events. Pearson Education AU, 2005, 2nd Edition. ISBN 1 86250 535 7 |
| 5 | Preparing Project Paper (Brief, Objective, Target Audience, Stakeholders, Message) | Lee. Creating Special Events, Sagamore Publishing, L.L.C., 2019. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/izmir/detail.action?docID=6313360. Van der Wagen, Lynn. Event Management for Tourism,Cultural, Business and Sporting Events. Pearson Education AU, 2005, 2nd Edition. ISBN 1 86250 535 7 |
| 6 | Preparing Project Paper (Concept creation) | Lee. Creating Special Events, Sagamore Publishing, L.L.C., 2019. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/izmir/detail.action?docID=6313360. Van der Wagen, Lynn. Event Management for Tourism,Cultural, Business and Sporting Events. Pearson Education AU, 2005, 2nd Edition. ISBN 1 86250 535 7 |
| 7 | Preparing Project Paper (Financials & HR management) | In class / Lee. Creating Special Events, Sagamore Publishing, L.L.C., 2019. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/izmir/detail.action?docID=6313360. Van der Wagen, Lynn. Event Management for Tourism,Cultural, Business and Sporting Events. Pearson Education AU, 2005, 2nd Edition. ISBN 1 86250 535 7 |
| 8 | Midterm | |
| 9 | Project Paper (Research, objective Target Audience, message, type of event, timing, budget) | In class / Lee. Creating Special Events, Sagamore Publishing, L.L.C., 2019. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/izmir/detail.action?docID=6313360. Van der Wagen, Lynn. Event Management for Tourism,Cultural, Business and Sporting Events. Pearson Education AU, 2005, 2nd Edition. ISBN 1 86250 535 7 |
| 10 | Debrief – Group presentations | In class |
| 11 | Project paper (Venue, supplier etc.) | In class |
| 12 | Event | In class |
| 13 | Event | In class |
| 14 | Presentations & Event Reporting | In class |
| 15 | Semester Review | |
| 16 | Semester Review |
| Course Notes/Textbooks | Van der Wagen, Lynn. Event Management for Tourism,Cultural, Business and Sporting Events. Pearson Education AU, 2005, 2nd Edition. ISBN 1 86250 535 7 |
| Suggested Readings/Materials | Lee. Creating Special Events, Sagamore Publishing, L.L.C., 2019. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/izmir/detail.action?docID=6313360. |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
15
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
1
|
15
|
| Presentation / Jury |
2
|
20
|
| Project |
1
|
30
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
20
|
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade |
4
|
60
|
| Weighting of End-of-Semester Activities on the Final Grade |
2
|
40
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
10
|
2
|
20
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
1
|
14
|
14
|
| Presentation / Jury |
2
|
9
|
18
|
| Project |
1
|
30
|
30
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
20
|
20
|
| Final Exam |
0
|
||
| Total |
150
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
|||||
|
1
|
2
|
3
|
4
|
5
|
|||
| 1 |
To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field. |
-
|
-
|
-
|
-
|
-
|
|
| 2 |
To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods. |
-
|
-
|
-
|
-
|
-
|
|
| 3 |
To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice. |
-
|
-
|
-
|
-
|
X
|
|
| 4 |
To be able to use analytical thinking skills in the field of Public Relations and Advertising. |
-
|
-
|
-
|
-
|
-
|
|
| 5 |
To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders. |
-
|
-
|
X
|
-
|
-
|
|
| 6 |
To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field. |
-
|
-
|
-
|
-
|
X
|
|
| 7 |
To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems. |
-
|
-
|
-
|
-
|
-
|
|
| 8 |
To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise. |
-
|
-
|
-
|
-
|
-
|
|
| 9 |
To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes. |
-
|
-
|
-
|
-
|
-
|
|
| 10 |
To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising. |
-
|
-
|
-
|
-
|
-
|
|
| 11 |
To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1) |
-
|
-
|
-
|
-
|
-
|
|
| 12 |
To be able to speak a second foreign at a medium level of fluency efficiently. |
-
|
-
|
-
|
-
|
-
|
|
| 13 |
To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
-
|
-
|
-
|
-
|
-
|
|
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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