About the Department

Welcome to the Department of Public Relations and Advertising!

Project-based education

Our students achieve great success through the projects they carry out in their courses. The most significant example of this is the Çocuk Gibi Bak project, which we initiated in 2018 and continue to develop. This project won first place worldwide among 53 projects in the Peer to Peer: Facebook Global Digital Challenge competition. Our students had the opportunity to travel to Washington, D.C., and present their project to the jury.

Additionally, in project courses and at the GençYaratıcı Communication Agency, students can dedicate their time and energy to their projects and bring their creative visions to life under the direct mentorship of faculty members. With a learning-centered educational approach, we encourage our students by saying, “Go, research, come back; let’s discuss together!”

Education integrated with the industry

Through our collaborations with experts in the fields of public relations and advertising, we provide our students with direct interaction with their future employers, making our courses more relevant to current topics and events. After mastering the fundamentals of the field and adopting an interdisciplinary perspective, our students engage in teamwork and execute hands-on campaigns in studios as part of the program. For instance, at the GençYaratıcı Communication Agency, students are encouraged to apply their theoretical knowledge to professional practice and enhance their creativity. By hosting industry professionals in various department activities, we offer students the opportunity to build professional networks and gain valuable experience in their respective fields before graduation.

Our senior students have the opportunity to connect with their future employers even before graduation by presenting their communication campaigns to real clients whom we host in our studios. Additionally, through elective courses, our students get a chance to shape their own programs according to their needs, interests, and goals.

Education That Keeps Up with the Times

Our program is designed to meet the needs of today’s communication world by integrating theoretical knowledge with practical communication skills. We strongly believe in the importance of developing our students' intellectual capacity, skills, personal attributes, and values that are essential in the field of communication.

In our department, we offer a comprehensive and up-to-date education in both corporate communication and marketing communication through courses such as copywriting, digital communication, game marketing, media relations, media planning and buying, and public relations campaigns. Additionally, we organize events where students can discuss current topics and industry practices in public relations and advertising with experienced professionals from the field.

Our students have the opportunity to pursue careers in various positions in both the public and private sectors, as well as in academia. Our graduates work as communication specialists, public relations and advertising experts, corporate communication professionals, brand managers, and marketing communication coordinators. Additionally, they find employment in advertising agencies, public relations agencies, media planning companies, and digital communication agencies.