Course Structure Diagram with Credits

To see the course details (such as objectives, learning outcomes, content, assessment and ECTS workload), click the relevant Course Code given in the table below.

Curriculum (Before 2013)

1. Year Fall Semester
Code Pre. Course Name Theory App/Lab Local Credits ECTS
ENG 101 Academic Skills in English I 2 2 3 3
HIST 100 Principles of Atatürk and History of Revolution 4 0 4 4
IUE 100 Academic and Social Orientation 0 2 1 1
MMC 101 Introduction to Communication Studies 3 0 3 6
POOL 001 GEC- Mathematics and Computer Sciences 3 0 3 6
POOL 002 GEC-Natural and Life Sciences 3 0 3 6
SFL 1013 Second Foreign Languages I 2 2 3 4
Total : 30
1. Year Spring Semester
Code Pre. Course Name Theory App/Lab Local Credits ECTS
BA 201 Principles of Marketing 3 0 3 6
ENG 102 Academic Skills in English II 2 2 3 4
POOL 003 GEC-Social Sciences A: Economics 3 0 3 6
PRA 110 Persuasive Communication 3 0 3 6
SFL 1024 Second Foreign Languages II 2 2 3 4
TURK 100 Turkish 4 0 4 4
Total : 30
2. Year Fall Semester
Code Pre. Course Name Theory App/Lab Local Credits ECTS
BA 320 Consumer Behaviour 3 0 3 6
MMC 220 Theories of Communication 3 0 3 6
POOL 004 GEC- Social Sciences B: Humanities and Social Sciences 3 0 3 4
PRA 206 Principles of Public Relations 3 0 3 5
PRA 230 Marketing Communications 3 0 3 5
SFL 201 Second Foreign Languages III 2 2 3 4
Total : 30
2. Year Spring Semester
Code Pre. Course Name Theory App/Lab Local Credits ECTS
ELEC 001 Elective Course I 3 0 3 5
MCS 360 Visual Theory 3 0 3 5
PRA 204 Principles of Advertising 3 0 3 5
PRA 210 Consumer Insight 3 0 3 6
PRA 242 Introduction to Digital Communication 3 0 3 5
SFL 202 Second Foreign Languages IV 2 2 3 4
Total : 30
3. Year Fall Semester
Code Pre. Course Name Theory App/Lab Local Credits ECTS
ELEC 002 Elective Course II 3 0 3 5
PRA 221 Marketing Communication Research 3 0 3 5
PRA 301 Media Planning and Buying 3 0 3 5
PRA 307 Creativity in Communication 3 0 3 5
PRA 342 PR Writing 3 0 3 5
PRA 416 Corporate Communication 3 0 3 5
Total : 30
3. Year Spring Semester
Code Pre. Course Name Theory App/Lab Local Credits ECTS
ELEC 003 Elective Course III 3 0 3 5
ENG 310 Essential Speaking Skills in English 3 0 3 4
POOL 007 GEC-Innovation and Entreprenuership 3 0 3 4
PRA 304 Copywriting 3 0 3 5
PRA 309 Public Relations Campaign 2 2 3 6
PRA 320 Brand Communication 3 0 3 6
Total : 30
4. Year Fall Semester
Code Pre. Course Name Theory App/Lab Local Credits ECTS
ELEC 004 Elective Course IV 3 0 3 4
ELEC 005 Elective Course V 3 0 3 4
ENG 410 English for Career Development 3 0 3 4
POOL 006 GEC- Social Awareness and Ethics 3 0 3 4
PRA 435 Campaign Design in Communication 5 2 6 10
ST 204 Summer Training (4 weeks) 0 0 0 4
Total : 30
4. Year Spring Semester
Code Pre. Course Name Theory App/Lab Local Credits ECTS
ELEC 006 Elective Course VI 3 0 3 4
ELEC 007 Elective Course VII 3 0 3 5
ELEC 008 Elective Course VIII 3 0 3 5
PRA 436 Communication Campaign Project 5 2 6 12
ST 304 Summer Training (4 weeks) 0 0 0 4
Total : 30
Elective Courses
Code Pre. Course Name Theory App/Lab Local Credits ECTS
PRA 100 Presentation Skills in Communication 1 2 3 4
PRA 202 Interpersonal Communication 3 0 3 6
PRA 300 Basic Graphic Applications and Advertising I 3 0 3 5
PRA 305 Media Relations 3 0 3 5
PRA 311 Strategic Public Relations 3 0 3 5
PRA 312 Basic Production Applications in Public Relations and Advertising 3 0 3 5
PRA 321 Digital Communication 3 0 3 5
PRA 330 On kosul Basic Graphic Applications and Advertising II 3 0 3 5
PRA 340 Marketing Communication in Gaming Industry 3 0 3 5
PRA 350 Advertising Management 3 0 3 5
PRA 360 Intercultural Communication 3 0 3 4
PRA 370 Creativity in Brand Communication 3 0 3 5
PRA 380 History of Advertising 3 0 3 5
PRA 400 Strategic Advertising Analysis 3 0 3 4
PRA 402 Political Communication and Public Opinion 3 0 3 5
PRA 410 Knowledge Management in Advertising 3 0 3 5
PRA 415 Corporate Culture 3 0 3 6
PRA 417 Event Management 3 0 5 5
PRA 418 Marketing Public Relations 3 0 3 5
PRA 421 Current Trends in Public Relations 3 0 3 5
PRA 422 Digital Media Strategies 3 0 3 4
PRA 424 Advertising and Consumer Culture 3 0 3 6
PRA 433 Storytelling in Brand Communication 3 0 3 5
PRA 485 On kosul Communication Agency I 4 8 6 9
PRA 486 On kosul Communication Agency II 0 12 6 9
PRA 487 Digital Media Planning 3 0 3 5
PRA 495 Public Relations Project Analysis 3 0 3 5
Additional Notes

Important Explanation About Elective Courses

There are 8 elective courses in the curriculum of the Department of Public Relations and Advertising. In order to graduate, students must take:

     - 6 courses from departmental electives,

     - 2 courses from nondepartmental, faculty or general university electives.

Important Explanation About GEC Courses

Public Relations and Advertising students are liable to enroll for 10 GEC (General Education Course) courses in order to graduate.

GEC courses should be picked;

- 1 out of "Natural and Life Sciences”

- 1 out of “Mathematics and Computer Sciences”

- 1 out of “Social Sciences A: Economics”

- 1 out of "Social Sciences B: Humanities and Social Sciences" 

- 4 out of "Social Sciences C: Arts and Communication" (4 fixed courses = MMC 101, MMC 220, MCS 360, PRA 110)

- 1 out of "Social Awareness and Ethics"

- 1 out of "Innovation and Entrepreneurship"


Important Explanation About PRA 485 & 486

Prerequisites for PRA 485 - Communication Agency I

PRA students who have successfully passed at least three of the following courses; PRA 204, PRA 304, PRA 320/BA 324, PRA 307 and PRA 301; can submit to this course.

Prerequisites for PRA 486 - Communication Agency II

PRA students who have successfully passed both PRA 485 course and from three of the following courses, PRA 204, PRA 304, PRA 320/BA 324, PRA 307 and PRA 301; can submit to this course.


Important Note for students enrolled in PRA 350

Students who take this course must be enrolled in GD 403 - Advertising Design and Art Direction course as well.

 

If you need support for these courses due to your disability, please refer to Disability Support Unit. Contact; engelsiz@ieu.edu.tr

Curriculum (Before 2013)