FACULTY OF COMMUNICATION
Department of Public Relations and Advertising
PRA 402 | Course Introduction and Application Information
| Course Name |
Political Communication and Public Opinion
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
PRA 402
|
Fall/Spring
|
3
|
0
|
3
|
5
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
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| Course Type |
Elective
|
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| Course Level |
First Cycle
|
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| Mode of Delivery | Online | |||||
| Teaching Methods and Techniques of the Course | DiscussionCase StudyQ&ALecture / Presentation | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | - | |||||
| Assistant(s) | - | |||||
| Course Objectives | The goal of this course is to comprehend different definitions and implications of the publics and to understand and identify the interrelation of media, politics and public opinion |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | The concept of the public opinion is central to the democratic potential of the media. It is the place, space and attitude of citizens towards government and each other. Contemporary concerns about the domination of media in politics pivot around the likely existence of mediated public spheres. This class will examine the notion of the political communication with reference to global paradigms of media and politics. ACADEMIC CAUTION Academic honesty: Plagiarism, copying, cheating, purchasing essays/projects, presenting some one else’s work as your own and all sorts of literary theft is considered academic dishonesty. Under the rubric of İzmir University of Economics Faculty of Communication, all forms of academic dishonesty are considered as crime and end in disciplinary interrogation. According to YÖK’s Student Discipline Regulation, the consequence of cheating or attempting to cheat is 6 to 12 months expulsion. Having been done intentionally or accidentally does not change the punitive consequences of academic dishonesty. Academic honesty is each student’s own responsibility. Plagiarism is the most common form of academic dishonesty. According to the MerriamWebster Online Dictionary, to plagiarize means to steal and pass off (the ideas or words of another) as one's own. The easiest and most effective way to prevent plagiarism is to give reference when using someone else’s ideas, and to use quotation marks when using someone else’s exact words. A detailed informative guideline regarding plagiarism can be found at http://iletisim.ieu.edu.tr/ai. |
|
|
Core Courses |
X
|
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction to course and expectations | |
| 2 | What is Political Communication? | Brian McNair. 1995. An Introduction to Political Communication, London: Routledge. Pp. 13, 3/15, 27/42. |
| 3 | PR and Public Opinion | Kevin Moloney. 2000. Rethinking Public Relations: PR Propoganda and Democracy. London and New York: Routledge. Pp. 15/26. |
| 4 | The Media, Markets and the Public Sphere | David Croteau and William Hoynes. “Media, Markets, and the Public Sphere,” in The Business of Media: Corporate Media and the Public Interest, pp. 13/38. |
| 5 | Advertising and Political Campaigns | Judith Trent and Robert Friedenberg. 2008. Political Campaign Communication: Principles and Practices, 6th edition. Lanham, MD. Rowman and Littlefield,. Pp. 320/358. |
| 6 | Political Advertising and Turkish Politics | Guest Speaker: Özgür Seçim |
| 7 | Midterm | |
| 8 | Political Talks and Persuasion | Arno, Andrew. 1985. Impressive Speeches and Persuasive Talk: Traditional Patterns of Political Communication in Fiji’s Lau Group from the Perspective of Pacific Ideal Types, Oceania 56:2. |
| 9 | Ethnography of Political Communication | Dorsey, Margaret. 2006. Pachangas: Borderlands Music, U.S. Politics and Transnational Marketing. Austin: University of Texas Press. Pp. 1/20; 168/192. |
| 10 | Rethinking the Political Campaigns | Guest Speaker |
| 11 | Identity, Politics and Political Communication | Louw, E. (2005), The Media and Political Process, London: Sage. Pp.93/117. |
| 12 | The New Media and Public Opinion | Louw, E. (2005), The Media and Political Process, London: Sage. Pp.118/140. |
| 13 | Review of the Semester | |
| 14 | Review of the Semester | |
| 15 | Semester Evaluation | |
| 16 | Review of the Semester |
| Course Notes/Textbooks | Reading Materials: book chapters and articles, powerpoint presentations, case studies |
| Suggested Readings/Materials | Students will be given the opportunity to present their research to the rest of the class during the final three weeks of class. This inclass presentation should be approximately 5 minutes in length and allow for a further 2 minutes of Questions and Answers. A more detailed explanation will be offered in preparation for this assignment. Students will write an analytic research paper. Their analysis should focus on one of the parameters discussed in this class such as media ownership, public interest, market forces, and/or the exclusive or inclusive experience of the public sphere(s). One comprehensive inclass midterm and one final exam: The exams will consist of two sections: short answers, and a longer essay that synthesizes the concepts we have been learning during the semester. The exam format and subject matter will be discussed in more detail during the semester. |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
1
|
20
|
| Presentation / Jury | ||
| Project | ||
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
30
|
| Final Exam |
1
|
40
|
| Total |
| Weighting of Semester Activities on the Final Grade |
3
|
60
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
40
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
14
|
1
|
14
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
1
|
24
|
24
|
| Presentation / Jury |
0
|
||
| Project |
0
|
||
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
24
|
24
|
| Final Exam |
1
|
40
|
40
|
| Total |
150
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field. |
X | ||||
| 2 | To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods. |
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| 3 | To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice. |
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| 4 | To be able to use analytical thinking skills in the field of Public Relations and Advertising. |
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| 5 | To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders. |
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| 6 | To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field. |
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| 7 | To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems. |
X | ||||
| 8 | To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise. |
X | ||||
| 9 | To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes. |
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| 10 | To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising. |
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| 11 | To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1) |
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| 12 | To be able to speak a second foreign at a medium level of fluency efficiently. |
|||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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