FACULTY OF COMMUNICATION

Department of Public Relations and Advertising

PRA 300 | Course Introduction and Application Information

Course Name
Basic Graphic Applications and Advertising I
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
PRA 300
Fall/Spring
3
0
3
5

Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Mode of Delivery face to face
Teaching Methods and Techniques of the Course Discussion
Problem Solving
Q&A
Critical feedback
Application: Experiment / Laboratory / Workshop
Lecture / Presentation
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives This course aims to equip students with basic graphic design discipline as well as knowledge of design softwares and the ability to discuss basic graphic design concepts. Students will be able to unify their creative works with computer technology and they will be able to create their first designs which will serve to the needs of the field in the near future.
Learning Outcomes The students who succeeded in this course;
  • Will be able to define the basics of graphic design elements.
  • Will be able to criticize the graphic design examples.
  • Will be able to build a portfolio of completed projects.
  • Will be able to use the basics of graphic design principles for future projects.
  • Will be able to use adobe photoshop at a beginners level.
Course Description In this course, graphic design elements and graphic design softwares which are used in public relations and advertising presentations will be examined.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
X
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction to the class
2 Image & Image Types Color Studio practice Ellen Lupton and Jennifer Colle Phillips, Graphic Design The New Basics, pp 80-98
3 Negative / Positive Space Studio practice Studio practice
4 Typography & Creative Typography Studio practice Studio practice
5 Gestalt Principles Studio practice Ellen Lupton and Jennifer Colle Phillips, Graphic Design The New Basics, pp 98-116
6 Grid Systems Studio practice Kimberly Elam, Grid Systems, pp5-118
7 Image and Text Integration Studio practice Studio practice
8 Semiotics: Functions of Communication Studio practice John Fiske, Introduction to Communication Studies, pp 34-37
9 Project 1: Poster Studio practice
10 Project 1: Poster Studio practice
11 Project 2: Editorial Design Studio practice
12 Project 2: Editorial Design Studio practice
13 Project 3: Information Graphics Studio practice
14 Project 3: Information Graphics Studio practice
15 Review of the Semester
16 Review of the Semester

 

Course Notes/Textbooks

Ellen Lupton and Jennifer Colle Phillips, Graphic Design The New Basics, Princeton Architectural Press, 2015.  ISBN: 9781616893255.

Suggested Readings/Materials

Kimberly Elam, Grid Systems, Princeton Architectural Press, 2004

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
Project
3
90
Seminar / Workshop
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade
4
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
14
3
42
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
0
Presentation / Jury
0
Project
3
20
60
Seminar / Workshop
0
Oral Exam
0
Midterms
0
Final Exam
0
    Total
150

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field.

2

To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods.

3

To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice.

X
4

To be able to use analytical thinking skills in the field of Public Relations and Advertising.

X
5

To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders.

X
6

To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field.

X
7

To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems.

X
8

To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise.

X
9

To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes.

10

To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising.

11

To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1)

12

To be able to speak a second foreign at a medium level of fluency efficiently.

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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