FACULTY OF COMMUNICATION
Department of Public Relations and Advertising
PRA 311 | Course Introduction and Application Information
| Course Name |
Strategic Public Relations
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
PRA 311
|
Fall/Spring
|
3
|
0
|
3
|
5
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
First Cycle
|
|||||
| Mode of Delivery | face to face | |||||
| Teaching Methods and Techniques of the Course | DiscussionGroup WorkCase StudyQ&ALecture / Presentation | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | To provide advanced information about strategic public relations activities and prepare students to obtain the skills necessary in order to implement different strategic public relations activities. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | Strategic public relations fundamentals as crisis communications, issues management, and corporate social responsibility will be covered in this course. In-depth case studies would be a route for discussing strategic public relations practices performed for various purposes. |
|
|
Core Courses |
X
|
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction to the Course | |
| 2 | Management and The Strategic Contribution of Public Relations | Gregory, A., Willis, P. (2013). Strategic Public Relations Leadership, Taylor & Francis Group, pp. 5-30. |
| 3 | Excellence in Public Relations | Vercic, D., & Zerfass, A. (2016). A comparative excellence framework for communication management. Journal of Communication Management. |
| 4 | A Model of Strategic Public Relations. Case Study: NHS UK – The Communicating organization | Gregory, A., Willis, P. (2013). Strategic Public Relations Leadership, Taylor & Francis Group, pp. 32-46. |
| 5 | Strategic Planning for Public Relations Effectiveness | Lattimore, D., Baskin, O. , Heineman, S.T., Toth, E.L. (2012) “Public Relations: The profession and the practice”, 4th. Ed., NY: McGraw Hill, pp. 116-133. |
| 6 | Media Relations and Social Media Management | Lattimore, D., Baskin, O. , Heineman, S.T., Toth, E.L. (2012) “Public Relations: The profession and the practice”, 4th. Ed., NY: McGraw Hill, pp. 177-187. Kim, Carolyn Mae (2021). Social Media Campaigns : Strategies for Public Relations and Marketing, Taylor & Francis Group, pp.1-27. |
| 7 | Midterm | |
| 8 | Public affairs: Relations with Government | Lattimore, D., Baskin, O. , Heineman, S.T., Toth, E.L. (2012) “Public Relations: The profession and the practice”, 4th. Ed., NY: McGraw Hill, pp. 306-325. |
| 9 | Crisis Communication Case Study: Marriott Hotel Indonesia | Theaker, A. (2020). The Public Relations Handbook, Taylor & Francis, Ch. 8 Oliver, Sandra M.. Public Relations Strategy, Kogan Page, Limited, 2010, pp. 114-118. |
| 10 | Public Relations in Nonprofit Organizations | Lattimore, D., Baskin, O. , Heineman, S.T., Toth, E.L. (2012) “Public Relations: The profession and the practice”, 4th. Ed., NY: McGraw Hill, pp. 326-347 |
| 11 | Business Ethics and PR Code of Ethics | Gregory, A., Willis, P. (2013). Strategic Public Relations Leadership, Taylor & Francis Group, Ch. 8-9. Lattimore, D., Baskin, O. , Heineman, S.T., Toth, E.L. (2012) “Public Relations: The profession and the practice”, 4th. Ed., NY: McGraw Hill, pp. 70-88. |
| 12 | Student presentations | |
| 13 | Student presentations | |
| 14 | Student presentations | |
| 15 | Semester Review | |
| 16 | Final Exam |
| Course Notes/Textbooks |
|
|
| Suggested Readings/Materials |
|
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
15
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury |
1
|
15
|
| Project |
1
|
20
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
20
|
| Final Exam |
1
|
30
|
| Total |
| Weighting of Semester Activities on the Final Grade |
4
|
70
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
30
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
14
|
1
|
14
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
0
|
||
| Presentation / Jury |
1
|
14
|
14
|
| Project |
1
|
34
|
34
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
15
|
15
|
| Final Exam |
1
|
25
|
25
|
| Total |
150
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field. |
|||||
| 2 | To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods. |
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| 3 | To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice. |
X | ||||
| 4 | To be able to use analytical thinking skills in the field of Public Relations and Advertising. |
|||||
| 5 | To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders. |
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| 6 | To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field. |
|||||
| 7 | To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems. |
X | ||||
| 8 | To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise. |
|||||
| 9 | To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes. |
X | ||||
| 10 | To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising. |
|||||
| 11 | To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1) |
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| 12 | To be able to speak a second foreign at a medium level of fluency efficiently. |
|||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
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*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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