FACULTY OF COMMUNICATION

Department of Public Relations and Advertising

IUE 100 | Course Introduction and Application Information

Course Name
Orientation and Career Planning
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
IUE 100
Fall
1
0
1
2

Prerequisites
None
Course Language
English
Course Type
Required
Course Level
First Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course Lecture / Presentation
Course Coordinator
Course Lecturer(s) -
Assistant(s) -
Course Objectives This course aims to prepare students for university education and campus life and enable them to develop their academic, social and personal skills needed during university education and guide the students to prepare for their professional career.
Learning Outcomes The students who succeeded in this course;
  • use the facilities provided by the academic and administrative units of the university,
  • describe the academic skills such as notetaking, academic reading, accessing information, time management and analytical thinking,
  • explain social skills such as effective communication and entrepreneurship,
  • recognize their strengths and weaknesses using strategies such as goal setting, self-awareness, and mindfulness,
  • outline the steps to engage in career planning.
Course Description The course will help students recognize the skills needed for university life and their career goals. These skills include self-awareness, goal setting, time management, effective communication, mindfulness and analytical thinking. The course will also raise students’ awareness on problems such as addiction and bullying.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Management Skills Courses
X
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction: Aims and Expectations University Life: Academic units, administrative units, and student clubs Videos and presentations in the Learning Management System
2 Academic Skills: Learning to learn Presentation in the Learning Management System
3 Academic Skills: Instructional technologies Presentation in the Learning Management System
4 Academic Skills: Notetaking and academic reading Presentations in the Learning Management System
5 Academic Skills: Accessing information and academic integrity Presentations in the Learning Management System
6 Effective time management Presentation in the Learning Management System
7 Analytical thinking Presentation in the Learning Management System
8 Goal setting and self-awareness Presentations in the Learning Management System
9 Effective communication and Entrepreneurship Videos in the Learning Management System
10 Addiction and Mindfulness Video in the Learning Management System
11 Bullying Video in the Learning Management System
12 Career Talks I: Experiences, Success and Failure Stories Videos in the Learning Management System
13 Career Talks II: Experiences, Success and Failure Stories Videos in the Learning Management System
14 CV writing and job interviews Presentations in the Learning Management System
15 Review of the Semester
16 Review of the Semester

 

Course Notes/Textbooks

NA

Suggested Readings/Materials

NA

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
30
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
1
70
Presentation / Jury
Project
Seminar / Workshop
Oral Exams
Midterm
-
-
Final Exam
Total

Weighting of Semester Activities on the Final Grade
2
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
1
16
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
14
1
14
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
1
20
20
Presentation / Jury
0
Project
0
Seminar / Workshop
0
Oral Exam
0
Midterms
-
-
0
Final Exam
0
    Total
50

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field.

2

To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods.

3

To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice.

4

To be able to use analytical thinking skills in the field of Public Relations and Advertising.

5

To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders.

X
6

To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field.

7

To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems.

8

To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise.

X
9

To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes.

10

To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising.

11

To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1)

12

To be able to speak a second foreign at a medium level of fluency efficiently.

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


NEWS |ALL NEWS

Izmir University of Economics
is an establishment of
izto logo
Izmir Chamber of Commerce Health and Education Foundation.
ieu logo

Sakarya Street No:156
35330 Balçova - İzmir / Turkey

kampus izmir

Follow Us

İEU © All rights reserved.