FACULTY OF COMMUNICATION

Department of Public Relations and Advertising

PRA 417 | Course Introduction and Application Information

Course Name
Event Management
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
PRA 417
Fall/Spring
3
0
3
5

Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Mode of Delivery face to face
Teaching Methods and Techniques of the Course Group Work
Problem Solving
Critical feedback
Jury
Application: Experiment / Laboratory / Workshop
Lecture / Presentation
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives The aim of this course is to create a background for gaining basic knowledge on event planning, event management and event reporting.
Learning Outcomes The students who succeeded in this course;
  • Event design and concept development.
  • To gain event planning ability and evaluate.
  • To be ready for an event management experience.
  • To improve reporting skills.
Course Description In this course, students are expected to undertake organizing events from conception, designing, planning, budgeting and marketing to the final execution. Event management principles which are acquired throughout the course will be put into practice with real events.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Management Skills Courses
X
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction
2 Definition of experience Fundamentals of Experiential Marketing – 5 Rules Schmitt, B. and Zarantonello, L. (2013), "Consumer Experience and Experiential Marketing: A Critical Review", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 10), Emerald Group Publishing Limited, Bingley, pp. 25-61.
3 Designing Experience through event management: Before-During-After Approach Lee. Creating Special Events, Sagamore Publishing, L.L.C., 2019. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/izmir/detail.action?docID=6313360. Van der Wagen, Lynn. Event Management for Tourism,Cultural, Business and Sporting Events. Pearson Education AU, 2005, 2nd Edition. ISBN 1 86250 535 7
4 Brief for event/ Preparing Project Paper Guest / Lee. Creating Special Events, Sagamore Publishing, L.L.C., 2019. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/izmir/detail.action?docID=6313360. Van der Wagen, Lynn. Event Management for Tourism,Cultural, Business and Sporting Events. Pearson Education AU, 2005, 2nd Edition. ISBN 1 86250 535 7
5 Preparing Project Paper (Brief, Objective, Target Audience, Stakeholders, Message) Lee. Creating Special Events, Sagamore Publishing, L.L.C., 2019. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/izmir/detail.action?docID=6313360. Van der Wagen, Lynn. Event Management for Tourism,Cultural, Business and Sporting Events. Pearson Education AU, 2005, 2nd Edition. ISBN 1 86250 535 7
6 Preparing Project Paper (Concept creation) Lee. Creating Special Events, Sagamore Publishing, L.L.C., 2019. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/izmir/detail.action?docID=6313360. Van der Wagen, Lynn. Event Management for Tourism,Cultural, Business and Sporting Events. Pearson Education AU, 2005, 2nd Edition. ISBN 1 86250 535 7
7 Preparing Project Paper (Financials & HR management) In class / Lee. Creating Special Events, Sagamore Publishing, L.L.C., 2019. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/izmir/detail.action?docID=6313360. Van der Wagen, Lynn. Event Management for Tourism,Cultural, Business and Sporting Events. Pearson Education AU, 2005, 2nd Edition. ISBN 1 86250 535 7
8 Midterm
9 Project Paper (Research, objective Target Audience, message, type of event, timing, budget) In class / Lee. Creating Special Events, Sagamore Publishing, L.L.C., 2019. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/izmir/detail.action?docID=6313360. Van der Wagen, Lynn. Event Management for Tourism,Cultural, Business and Sporting Events. Pearson Education AU, 2005, 2nd Edition. ISBN 1 86250 535 7
10 Debrief – Group presentations In class
11 Project paper (Venue, supplier etc.) In class
12 Event In class
13 Event In class
14 Presentations & Event Reporting In class
15 Semester Review
16 Semester Review

 

Course Notes/Textbooks

Van der Wagen, Lynn. Event Management for Tourism,Cultural, Business and Sporting Events. Pearson Education AU, 2005, 2nd Edition. ISBN 1 86250 535 7

Suggested Readings/Materials

Lee. Creating Special Events, Sagamore Publishing, L.L.C., 2019. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/izmir/detail.action?docID=6313360.

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
15
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
1
15
Presentation / Jury
2
20
Project
1
30
Seminar / Workshop
Oral Exams
Midterm
1
20
Final Exam
Total

Weighting of Semester Activities on the Final Grade
4
60
Weighting of End-of-Semester Activities on the Final Grade
2
40
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
10
2
20
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
1
14
14
Presentation / Jury
2
9
18
Project
1
30
30
Seminar / Workshop
0
Oral Exam
0
Midterms
1
20
20
Final Exam
0
    Total
150

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field.

2

To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods.

3

To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice.

X
4

To be able to use analytical thinking skills in the field of Public Relations and Advertising.

5

To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders.

X
6

To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field.

X
7

To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems.

8

To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise.

9

To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes.

10

To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising.

11

To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1)

12

To be able to speak a second foreign at a medium level of fluency efficiently.

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


NEWS |ALL NEWS

Izmir University of Economics
is an establishment of
izto logo
Izmir Chamber of Commerce Health and Education Foundation.
ieu logo

Sakarya Street No:156
35330 Balçova - İzmir / Turkey

kampus izmir

Follow Us

İEU © All rights reserved.