FACULTY OF COMMUNICATION
Department of Public Relations and Advertising
PRA 418 | Course Introduction and Application Information
| Course Name |
Marketing Public Relations
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
PRA 418
|
Fall/Spring
|
3
|
0
|
3
|
5
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
First Cycle
|
|||||
| Mode of Delivery | Online | |||||
| Teaching Methods and Techniques of the Course | DiscussionGroup WorkQ&ACritical feedbackLecture / Presentation | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | To explain how to use the latest marketing trends in public relations works and create marketing based communication strategy. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | In Marketing Public Relations Course, the relation between marketing and public relations, the latest marketing trends and new trends based strategies are going to be explained. |
|
|
Core Courses | |
| Major Area Courses |
X
|
|
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction | |
| 2 | An Introduction to Marketing Public Relations | Giannini, G. T. (2009). Marketing public relations. Pearson Education India. Chapter 1 |
| 3 | Marketing Public Relations and the Marketing Communications Mix | Giannini, G. T. (2009). Marketing public relations. Pearson Education India. Chapter 2 |
| 4 | MPR and the Organization It Serves | Giannini, G. T. (2009). Marketing public relations. Pearson Education India. Chapter 3 |
| 5 | The MPR Framework: Objectives, Target, Connectors, Message, and Measure | Giannini, G. T. (2009). Marketing public relations. Pearson Education India. Chapter 4 |
| 6 | About the Media | Giannini, G. T. (2009). Marketing public relations. Pearson Education India. Chapter 5 |
| 7 | Non-media Connectors and Word-of-mouth | Giannini, G. T. (2009). Marketing public relations. Pearson Education India. Chapter 6 |
| 8 | Connectors/Experts and Interviews | Giannini, G. T. (2009). Marketing public relations. Pearson Education India. Chapter 12 |
| 9 | Selling the story | Giannini, G. T. (2009). Marketing public relations. Pearson Education India. Chapter 9 |
| 10 | Midterm | |
| 11 | Social Media | Giannini, G. T. (2009). Marketing public relations. Pearson Education India. Chapter 10 |
| 12 | Event Marketing | Giannini, G. T. (2009). Marketing public relations. Pearson Education India. Chapter 11 |
| 13 | Crisis Management | Giannini, G. T. (2009). Marketing public relations. Pearson Education India. Chapter 13 |
| 14 | Planning and measuring | Giannini, G. T. (2009). Marketing public relations. Pearson Education India. Chapter 14 |
| 15 | Review of the semester | |
| 16 | Final Exam |
| Course Notes/Textbooks | Giannini, G. T. (2009). Marketing public relations. Pearson Education India. |
| Suggested Readings/Materials |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury |
1
|
20
|
| Project | ||
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
30
|
| Final Exam |
1
|
40
|
| Total |
| Weighting of Semester Activities on the Final Grade |
3
|
60
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
40
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
9
|
1
|
9
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
0
|
||
| Presentation / Jury |
1
|
20
|
20
|
| Project |
0
|
||
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
25
|
25
|
| Final Exam |
1
|
48
|
48
|
| Total |
150
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field. |
|||||
| 2 | To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods. |
X | ||||
| 3 | To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice. |
X | ||||
| 4 | To be able to use analytical thinking skills in the field of Public Relations and Advertising. |
|||||
| 5 | To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders. |
|||||
| 6 | To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field. |
X | ||||
| 7 | To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems. |
|||||
| 8 | To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise. |
X | ||||
| 9 | To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes. |
|||||
| 10 | To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising. |
|||||
| 11 | To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1) |
|||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently. |
|||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
|||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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