FACULTY OF COMMUNICATION
Department of Public Relations and Advertising
PRA 421 | Course Introduction and Application Information
Course Name |
Current Trends in Public Relations
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
PRA 421
|
Fall/Spring
|
3
|
0
|
3
|
5
|
Prerequisites |
None
|
|||||
Course Language |
English
|
|||||
Course Type |
Elective
|
|||||
Course Level |
First Cycle
|
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Mode of Delivery | Online | |||||
Teaching Methods and Techniques of the Course | - | |||||
Course Coordinator | - | |||||
Course Lecturer(s) | ||||||
Assistant(s) | - |
Course Objectives | This course is designed to introduce the students to the new developments and trends in public relations practices. While studying how public relations activities evolved over time; current, innovative and successful cases (both Turkish and international) will be analyzed to gain some real PR and marketing perspective. |
Learning Outcomes |
The students who succeeded in this course;
|
Course Description | In this course, students are introduced to public relations studies in general as well as trends affecting these studies, changes in social media, media relations, event management and sponsorship, and their increasing importance in today's business world. Public relations practices will be examined in depth and the future of this strategic management function will be discussed. |
|
Core Courses | |
Major Area Courses |
X
|
|
Supportive Courses | ||
Media and Management Skills Courses | ||
Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
Week | Subjects | Related Preparation |
1 | Introduction | |
2 | A Brief Introduction to Public Relations | Swann, P., Cases in Public Relations Management. The Rise of Social Media and Activism (Routledge, 2014) : pp.14-29 |
3 | Corporate Social Responsibility | Swann, P., Cases in Public Relations Management. The Rise of Social Media and Activism (Routledge, 2014) : pp.57-125 |
4 | Community Relations | Swann, P., Cases in Public Relations Management. The Rise of Social Media and Activism (Routledge, 2014) : pp.538-582 |
5 | Financial Communications and Investor Relations | Swann, P., Cases in Public Relations Management. The Rise of Social Media and Activism (Routledge, 2014) : pp.658-685 |
6 | Case Study Presentations | |
7 | Media Relations | Swann, P., Cases in Public Relations Management. The Rise of Social Media and Activism (Routledge, 2014) : pp.126-211 |
8 | Traditional vs. New Journalism | Solis, B. & Breakenridge, D., Putting the Public Back in Public Relations Pearson Education, 2009 pp. 49-66 |
9 | Social Media Releases (SMRs) | Solis, B. & Breakenridge, D., Putting the Public Back in Public Relations Pearson Education, 2009 pp. 107-124 |
10 | Blogger Relations | Solis, B. & Breakenridge, D., Putting the Public Back in Public Relations Pearson Education, 2009 pp. 93-106 |
11 | Case Study Presentations | |
12 | Conflict Management | Swann, P., Cases in Public Relations Management. The Rise of Social Media and Activism (Routledge, 2014) : pp.212-295 |
13 | Activism | Swann, P., Cases in Public Relations Management. The Rise of Social Media and Activism (Routledge, 2014) : pp.296-358 |
14 | Case Study Presentations | |
15 | Review of the Semester | |
16 | Review of the Semester |
Course Notes/Textbooks | Swann, P., Cases in Public Relations Management. The Rise of Social Media and Activism, Routledge, 2014 Solis, B. & Breakenridge, D., Putting the Public Back in Public Relations Pearson Education, 2009 |
Suggested Readings/Materials |
EVALUATION SYSTEM
Semester Activities | Number | Weigthing |
Participation |
1
|
10
|
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques |
2
|
40
|
Portfolio | ||
Homework / Assignments | ||
Presentation / Jury | ||
Project | ||
Seminar / Workshop | ||
Oral Exams | ||
Midterm |
1
|
20
|
Final Exam |
1
|
30
|
Total |
Weighting of Semester Activities on the Final Grade |
5
|
70
|
Weighting of End-of-Semester Activities on the Final Grade |
1
|
30
|
Total |
ECTS / WORKLOAD TABLE
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
Study Hours Out of Class |
0
|
||
Field Work |
0
|
||
Quizzes / Studio Critiques |
2
|
21
|
42
|
Portfolio |
0
|
||
Homework / Assignments |
0
|
||
Presentation / Jury |
0
|
||
Project |
0
|
||
Seminar / Workshop |
0
|
||
Oral Exam |
0
|
||
Midterms |
1
|
25
|
25
|
Final Exam |
1
|
35
|
35
|
Total |
150
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
1
|
2
|
3
|
4
|
5
|
||
1 | To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field. |
|||||
2 | To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods. |
|||||
3 | To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice. |
|||||
4 | To be able to use analytical thinking skills in the field of Public Relations and Advertising. |
|||||
5 | To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders. |
|||||
6 | To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field. |
|||||
7 | To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems. |
X | ||||
8 | To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise. |
|||||
9 | To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes. |
X | ||||
10 | To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising. |
X | ||||
11 | To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1) |
|||||
12 | To be able to speak a second foreign at a medium level of fluency efficiently. |
|||||
13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
X |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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