FACULTY OF COMMUNICATION

Department of Public Relations and Advertising

PRA 421 | Course Introduction and Application Information

Course Name
Current Trends in Public Relations
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
PRA 421
Fall/Spring
3
0
3
5

Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Mode of Delivery Online
Teaching Methods and Techniques of the Course -
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives This course is designed to introduce the students to the new developments and trends in public relations practices. While studying how public relations activities evolved over time; current, innovative and successful cases (both Turkish and international) will be analyzed to gain some real PR and marketing perspective.
Learning Outcomes The students who succeeded in this course;
  • will be able to explain the basic principles that guide strategic public relations practices.
  • will be able to gain insights into current and innovative public relations practices.
  • will be able to analyze real cases of strategic public relations.
  • will be able to assess factors that increase the efficiency of strategic public relations practices.
  • will be able to inspect the environment in which organizations communicate their products, including the competitive, socio/cultural, natural, political/legal, economic, and technological environments.
Course Description In this course, students are introduced to public relations studies in general as well as trends affecting these studies, changes in social media, media relations, event management and sponsorship, and their increasing importance in today's business world. Public relations practices will be examined in depth and the future of this strategic management function will be discussed.

 



Course Category

Core Courses
Major Area Courses
X
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction
2 A Brief Introduction to Public Relations Swann, P., Cases in Public Relations Management. The Rise of Social Media and Activism (Routledge, 2014) : pp.14-29
3 Corporate Social Responsibility Swann, P., Cases in Public Relations Management. The Rise of Social Media and Activism (Routledge, 2014) : pp.57-125
4 Community Relations Swann, P., Cases in Public Relations Management. The Rise of Social Media and Activism (Routledge, 2014) : pp.538-582
5 Financial Communications and Investor Relations Swann, P., Cases in Public Relations Management. The Rise of Social Media and Activism (Routledge, 2014) : pp.658-685
6 Case Study Presentations
7 Media Relations Swann, P., Cases in Public Relations Management. The Rise of Social Media and Activism (Routledge, 2014) : pp.126-211
8 Traditional vs. New Journalism Solis, B. & Breakenridge, D., Putting the Public Back in Public Relations Pearson Education, 2009 pp. 49-66
9 Social Media Releases (SMRs) Solis, B. & Breakenridge, D., Putting the Public Back in Public Relations Pearson Education, 2009 pp. 107-124
10 Blogger Relations Solis, B. & Breakenridge, D., Putting the Public Back in Public Relations Pearson Education, 2009 pp. 93-106
11 Case Study Presentations
12 Conflict Management Swann, P., Cases in Public Relations Management. The Rise of Social Media and Activism (Routledge, 2014) : pp.212-295
13 Activism Swann, P., Cases in Public Relations Management. The Rise of Social Media and Activism (Routledge, 2014) : pp.296-358
14 Case Study Presentations
15 Review of the Semester  
16 Review of the Semester  

 

Course Notes/Textbooks

Swann, P., Cases in Public Relations Management. The Rise of Social Media and Activism, Routledge, 2014

Solis, B. & Breakenridge, D.,  Putting the Public Back in Public Relations Pearson Education, 2009

 
Suggested Readings/Materials

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
2
40
Portfolio
Homework / Assignments
Presentation / Jury
Project
Seminar / Workshop
Oral Exams
Midterm
1
20
Final Exam
1
30
Total

Weighting of Semester Activities on the Final Grade
5
70
Weighting of End-of-Semester Activities on the Final Grade
1
30
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
0
Field Work
0
Quizzes / Studio Critiques
2
21
42
Portfolio
0
Homework / Assignments
0
Presentation / Jury
0
Project
0
Seminar / Workshop
0
Oral Exam
0
Midterms
1
25
25
Final Exam
1
35
35
    Total
150

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field.

2

To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods.

3

To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice.

4

To be able to use analytical thinking skills in the field of Public Relations and Advertising.

5

To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders.

6

To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field.

7

To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems.

X
8

To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise.

9

To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes.

X
10

To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising.

X
11

To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1)

12

To be able to speak a second foreign at a medium level of fluency efficiently.

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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