FACULTY OF COMMUNICATION
Department of Public Relations and Advertising
GEIN 314 | Course Introduction and Application Information
| Course Name |
Service Design Project
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
GEIN 314
|
Fall/Spring
|
2
|
2
|
3
|
4
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Service Course
|
|||||
| Course Level |
First Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | - | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | The main purpose of this course is to strengthen the knowledge regarding service design approaches and methods. In other words, the general aim of the course is to provide students with a set of techniques that will enable to design new services. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | This course entails the theoretical knowledge and practical application of service design approaches and methods. In this case; students are expected to design their own service design projects. Students will produce visual presentations of their design concepts. |
|
|
Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction (general overview) | None |
| 2 | Lecture: General principles of service design, changing roles of designers | Reading: Daniela Sangiorgi & Sabine Junginger (2015) Emerging Issues in Service Design, The Design Journal, 18:2, 165-170. |
| 3 | Introduction to the service design project; information about the project theme | Reading: Nicola Morelli (2009). Service as value co-production: Re-framing the service design pro-cess, Journal of Manufacturing Technology Management, 20(5), 568-590. |
| 4 | Lecture: Service design methods and tools; Studio critiques of service design research and projects | Research on service design project (desk research) |
| 5 | Lecture: Service design and social innovation; Studio critiques of service design research and projects | Research on service design project (desk research & field research) |
| 6 | Lecture: Service interactions, encounters and experience; Studio critiques of service design research and projects | Research on service design project (desk research & field research) |
| 7 | Lecture: The role of service design in shaping systems and organizations; Studio critiques of service design research and projects | Research on service design project (desk research & field research) |
| 8 | Lecture: Service design projects at different levels and sectors; Studio critiques of service design projects | Service design project development (scenario building) |
| 9 | Studio critiques of service design research and projects | Service design project development (storyboard + stakeholder map) |
| 10 | Studio critiques of service design research and projects | Service design project development (service prototype/visualization) |
| 11 | Presentation 1: Research and project outcomes | None |
| 12 | Studio critiques of service design research and projects | Service design project development (service prototype/visualization - version 2) |
| 13 | Studio critiques of service design research and projects | Service design project development (service prototype/visualization - final version) |
| 14 | Presentation 2: Service design project outcomes | None |
| 15 | Submission | Submission of related project documentation (project logbook) |
| 16 | Review of the semester | None |
| Course Notes/Textbooks | |
| Suggested Readings/Materials |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
7
|
30
|
| Presentation / Jury |
2
|
30
|
| Project |
1
|
30
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm | ||
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade |
11
|
100
|
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
4
|
64
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
0
|
||
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
7
|
2
|
14
|
| Presentation / Jury |
2
|
4
|
8
|
| Project |
1
|
24
|
24
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
0
|
||
| Final Exam |
0
|
||
| Total |
110
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field. |
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| 2 | To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods. |
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| 3 | To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice. |
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| 4 | To be able to use analytical thinking skills in the field of Public Relations and Advertising. |
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| 5 | To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders. |
|||||
| 6 | To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field. |
|||||
| 7 | To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems. |
|||||
| 8 | To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise. |
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| 9 | To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes. |
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| 10 | To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising. |
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| 11 | To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1) |
|||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently. |
|||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
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*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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