GEEC 301 | Course Introduction and Application Information

Course Name
The Dynamics of Fashion Industry
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
GEEC 301
Fall/Spring
2
2
3
4

Prerequisites
None
Course Language
English
Course Type
Service Course
Course Level
First Cycle
Course Coordinator -
Course Lecturer(s)
Assistant(s)
Course Objectives The objective of this course is to focus on the nature of the fashion enterprise system and its business organizations. More over it provides an overview of the functions, institutions, principles of fashion business and fashion brands in terms of the fashion industry.
Course Description The students who succeeded in this course;
  • will be able to discuss the industrial and commercial development in fashion and textile industries.
  • will be able to define the social and economic dynamics of the fashion business.
  • will be able to classify the major forms of fashion business organizations.
  • will be able to discuss the dynamics behind growth of fashion business and the future prospects of the industry
  • will be able to compare fast fashion and luxury fashion brands in terms of the fashion industry.
Course Content The course introduces the principles and scope of fashion business; the environmental, social, economic, demographic and psychological factors that influence the industry; the reasons behind growth and expansion; types of ownership; the structure of the fashion organizations; and the roles of designer, producer and retailer in fashion business.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction and Course Orientation General Introduction to the Business of Fashion
2 The Language of Fashion: Main Concepts Fundamentals of Fashion Business, Historical Perspective to Fashion ’The Dynamics of Fashion," (2018), E. Stone, Fairchild Books Unit One The Changing World of Fashion: chapter: A Century of Fashion
3 Principles of Fashion, The Environment of Fashion and the Fashion Consumer ‘’The Dynamics of Fashion," (2018), E. Stone, Fairchild Books , Unit One The Changing World of Fashion, chapters: The Nature of Fashion & The Environment of Fashion
4 The Movement of Fashion: Fashion Theories ‘’The Dynamics of Fashion," (2018), E. Stone, Fairchild Books, Unit One The Changing World of Fashion: chapter: The Movement of Fashion
5 The Business of Fashion: Levels & Roles ‘’The Dynamics of Fashion," (2018), E. Stone, Fairchild Books, Unit One The Changing World of Fashion, chapter: The Business of Fashion
6 Product Development ‘’The Dynamics of Fashion," (2018), E. Stone, Fairchild Books,Unit Three The Secondary Level: The Producers of Apparel, chapters: Product Development
7 MIDTERM PROJECT PRESENTATIONS
8 Women’s , Men’s Children’s Apparel, Cosmetics and Fragrances,Home Fashions ‘’The Dynamics of Fashion," (2018), E. Stone, Fairchild Books; Unit Three The Secondary Level: chapters: The Producers of Apparel, Women's Apparel, Men's Apparel Children's Apparel
9 Global Fashion Markets: Fashion Calendar and Trade Shows, Global Fashion Weeks ‘’The Dynamics of Fashion," (2018), E. Stone, Fairchild Books, Unit Five The Retail Level: chapters: The Markets for Fashion Global Fashion Market, Sourcing and Merchandising
10 Fashion Retailing ‘’The Dynamics of Fashion," (2018), E. Stone, Fairchild Books, Unit Five The Retail Level: chapter: The Markets for Fashion: Fashion Retailing Preparatory research about ‘’TRUE COST’’ movie
11 Contemporary Fashion Designers ‘’100 Contemporary Fashion Designers’’ (Taschen)
12 Fashion Auxiliary Services / Fashion Careers ‘’The Dynamics of Fashion," (2018), E. Stone, Fairchild Books, Unit Six The Auxiliary Level: Supporting Services Careers in Fashion
13 Fashion Brand Communication / Digitalization of Fashion Communication Fashion Marketing:Theory, Principles&Practice, Marianne C.Bickle (2011) chapter: Fashion Marketing
14 FINAL Project Presentations
15 Review of the semester
16 Review of the Semester

 

Course Notes/Textbooks
  • ’The Dynamics of Fashion," (Elaine Stone) ISBN:9781501324000​
Suggested Readings/Materials
  • ‘’Inside the Fashion Business’’ (Jarnow&Dickerson)   6th Edition, ISBN10: 0132381486 
  • "Fashionomics," (2013), D.W. Reamy and D. W. Arrington, Pearson, ISBN-13: 978-0132109819
  • ‘’Fashion The Whole Story’’ (Marnie Fogg) (Thames&Hudson), ISBN-13: 978-0500291108

www.businessoffashion.com

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
15
Presentation / Jury
Project
1
40
Seminar / Workshop
Portfolios
Midterms / Oral Exams
1
35
Final / Oral Exam
Total

Weighting of Semester Activities on the Final Grade
4
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
Including exam week: 16 x total hours
16
2
32
Laboratory / Application Hours
Including exam week: 16 x total hours
16
2
Study Hours Out of Class
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
6
Presentation / Jury
Project
1
25
Seminar / Workshop
Portfolios
Midterms / Oral Exams
1
25
Final / Oral Exam
    Total
120

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of Public Relations and Advertising.

2

To be able to make use of theoretical knowledge in Public Relations and Advertising field.

3

To have scientific values during the collection, interpretation, publication and implementation of data for content production, dissemination and maintenance.

 

4

To develop and use the acquired knowledge, skills and capabilities ethically in Public Relations and Advertising field in a lifelong process, in the light of individual and social aims.

5

To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Public Relations and Advertising field.

6

To be informed about national, regional and global issues and problems; to be able to generate methods of solutions depending on related evidence and research and to acquire the ability to report those to the public.

7

To be able to express creative ideas and solution offers to communication problems regarding Public Relations and Advertising field both verbally and in written form, to be able to report those to the persons and institutions concerned, while supporting those ideas with qualitative and quantitative data.

8

To be able to follow the latest developments in Public Relations and Advertising field closely; to be able to determine regularities and changes in the fundamental dynamics of the field.

9

To have social and scientific values and ethical principles during the collection, interpretation, publication and implementation of data for content production, dissemination and maintenance.

10

To be able to make use of other disciplines that form a basis for Public Relations and Advertising field and to have core knowledge related to those disciplines.

11

To be able to follow developments, techniques, methods, as well as research in public relations and advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)

12

To be able to use a second foreign language at the intermediate level.

13

To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest