GEEC 201 | Course Introduction and Application Information

Course Name
Introduction to Business
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
GEEC 201
Fall/Spring
3
0
3
6

Prerequisites
None
Course Language
English
Course Type
Service Course
Course Level
First Cycle
Course Coordinator
Course Lecturer(s)
Assistant(s) -
Course Objectives The course examines the roles businesses play in the community and their aims by focusing on the free market system and competition. It provides knowledge about what should a company do to provide its services or manufacture its products for the customers. The course aims to inform the students about fundamental issues of business like, managerial functions, marketing, finance, accounting and international business.
Course Description The students who succeeded in this course;
  • Identify the basic functions of an enterprise like management, marketing, finance, manufacturing, accounting.
  • Explain the fundamental ethical isssues and corporate responsibility dimensions of a business
  • Explain the fundamental ethical issues and corporate responsibility dimensions of a business.
  • Learn the principals of international business and the importance of innovation and creativity in international competition.
  • Follow the rule that all academic work necessitates academic honesty.
  • Conceptualize the importance of organizational growth
Course Content This course has been designed to teach the students the types of business, basic functions of business and all the issues related to running a business.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Taking Risks and Making Profits Within the Dynamic Business Environment Nickels, “Understanding Business” Chapter 1 “Taking Risks and Making Profits Within the Dynamic Business Environment”
2 Demanding Ethical and Socially Responsible Behavior Nickels, “Understanding Business” Chapter 4 “Demanding Ethical and Socially Responsible Behavior”
3 Understanding Economics and How it Affects Businesses Doing business in Global Markets Nickels, “Understanding Business” Chapter 2 “Understanding Economics and How it Affects Businesses” Chapter 3 “Doing business in Global Market”
4 Entrepreneurship and Starting a Small Business Nickels, “Understanding Business” Chapter 6 “Entrepreneurship and Starting a Small Business”
5 Management and Leadership Nickels, “Understanding Business” Chapter 7 “Management and Leadership”
6 Structuring Organizations for Today’s Challenges Nickels, “Understanding Business” Chapter 8 “Structuring Organizations for Today’s Challenges”
7 Production and Operations Management Nickels, “Understanding Business” Chapter 9 “Production and Operations Management”
8 Motivating Employees Nickels, “Understanding Business” Chapter 10 “Motivating Employees”
9 Marketing: Helping Buyers Buy Nickels, “Understanding Business” Chapter 13 “Marketing: Helping Buyers Buy”
10 Developing and Pricing Goods and Services Nickels, “Understanding Business” Chapter 14 “Developing and Pricing Goods and Services”
11 Distributing Products Using Effective Promotions Nickels, “Understanding Business” Chapters 15-16 “Distributing Products” “Using Effective Promotions”
12 Understanding Accounting and Financial Information Nickels, “Understanding Business” Chapter 17 “Understanding Accounting and Financial Information”
13 Project Presentations
14 Project Presentations
15 Semester Review
16 Final Exam

 

Course Notes/Textbooks

Nickels, “Understanding Business” e-book ISBN 978-1-259-92943-4​

Suggested Readings/Materials

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
1
20
Homework / Assignments
1
20
Presentation / Jury
Project
1
25
Seminar / Workshop
Portfolios
Midterms / Oral Exams
Final / Oral Exam
1
25
Total

Weighting of Semester Activities on the Final Grade
4
75
Weighting of End-of-Semester Activities on the Final Grade
1
25
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
Including exam week: 16 x total hours
16
3
48
Laboratory / Application Hours
Including exam week: 16 x total hours
16
Study Hours Out of Class
Field Work
Quizzes / Studio Critiques
1
28
Homework / Assignments
1
6
Presentation / Jury
Project
1
12
Seminar / Workshop
Portfolios
Midterms / Oral Exams
Final / Oral Exam
1
26
    Total
120

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of Public Relations and Advertising.

2

To be able to make use of theoretical knowledge in Public Relations and Advertising field.

3

To have scientific values during the collection, interpretation, publication and implementation of data for content production, dissemination and maintenance.

 

4

To develop and use the acquired knowledge, skills and capabilities ethically in Public Relations and Advertising field in a lifelong process, in the light of individual and social aims.

5

To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Public Relations and Advertising field.

6

To be informed about national, regional and global issues and problems; to be able to generate methods of solutions depending on related evidence and research and to acquire the ability to report those to the public.

7

To be able to express creative ideas and solution offers to communication problems regarding Public Relations and Advertising field both verbally and in written form, to be able to report those to the persons and institutions concerned, while supporting those ideas with qualitative and quantitative data.

8

To be able to follow the latest developments in Public Relations and Advertising field closely; to be able to determine regularities and changes in the fundamental dynamics of the field.

9

To have social and scientific values and ethical principles during the collection, interpretation, publication and implementation of data for content production, dissemination and maintenance.

10

To be able to make use of other disciplines that form a basis for Public Relations and Advertising field and to have core knowledge related to those disciplines.

11

To be able to follow developments, techniques, methods, as well as research in public relations and advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)

12

To be able to use a second foreign language at the intermediate level.

13

To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest