GEEC 201 | Course Introduction and Application Information

Course Name
Introduction to Business
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
GEEC 201
Fall/Spring
3
0
3
6

Prerequisites
None
Course Language
English
Course Type
Service Course
Course Level
First Cycle
Course Coordinator
Course Lecturer(s)
Assistant(s) -
Course Objectives The course examines the roles businesses play in the community and their aims by focusing on the free market system and competition. It provides knowledge about what should a company do to provide its services or manufacture its products for the customers. The course aims to inform the students about fundamental issues of business like, managerial functions, marketing, finance, accounting and international business.
Course Description The students who succeeded in this course;
  • Identify the basic functions of an enterprise like management, marketing, finance, manufacturing, accounting.
  • Explain the fundamental ethical isssues and corporate responsibility dimensions of a business
  • Explain the fundamental ethical issues and corporate responsibility dimensions of a business.
  • Learn the principals of international business and the importance of innovation and creativity in international competition.
  • Follow the rule that all academic work necessitates academic honesty.
  • Conceptualize the importance of organizational growth
Course Content This course has been designed to teach the students the types of business, basic functions of business and all the issues related to running a business.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction to business • What is business? • Fundamental concepts and ideas • The history of making business and trade. **1st., 2nd., 3rd. and the 4th. Industrial Revolutions and Industry 4.0 Readings provided by the instructor
2 Business ethics and social responsibility • Introduction to ethics • Ethics at the workplace • Social responsibility *Ethics in the era of digitalisation Readings provided by the instructor
3 Understanding Economics • What is economics? • Economic systems • Wealth and prosperity of nations *Economics and citizenship Readings provided by the instructor
4 Entrepreneurship and Starting a Small Business • Who is an entrepreneur? • Why do we need entrepreneurs? • Starting a business in Turkey: procedures • How to find funds for your business? • Writing a business plan *Entrepreneurship in Industry 4.0 era Readings provided by the instructor
5 Management and Leadership • Defining management • Historical evolution of management thought • Why do our society need managers? • Leadership • Leadership Theory *Future’s Business Leaders Readings provided by the instructor
6 Structuring Organizations • Organizational Structure • Environment and Structure Readings provided by the instructor
7 Production and Operations Management • Producing products • Providing services • Supply chain and logistics *Production in Industry 4.0 era Readings provided by the instructor
8 MID-TERM EXAM
9 Marketing • Fundamentals of marketing • Historical evolution of the understanding of marketing Readings provided by the instructor
10 Four P’s of marketing: • Product • Price • Place • Promotion *Marketing in Industry 4.0 era Readings provided by the instructor
11 Human resources management • History of HRM • Functions of HRM • Importance of HRM *HRM in Industry 4.0 era Readings provided by the instructor
12 Motivating Employees • Theories of motivation • Employee motivation and organizational outcomes *How are you motivated? Readings provided by the instructor
13 Understanding Accounting and Finance • Fundamentals of accounting • Fundamentals of finance • The uses of accounting and finance *Financial literacy Readings provided by the instructor
14 Project Presentations Group Presentations
15 Project Presentations and Semester Review Group Presentations
16 Review of the Semester  

 

Course Notes/Textbooks

Nickels, “Understanding Business” e-book ISBN 978-1-259-92943-4​

Suggested Readings/Materials

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
30
Presentation / Jury
Project
1
30
Seminar / Workshop
Oral Exams
Midterm
1
30
Final Exam
Total

Weighting of Semester Activities on the Final Grade
4
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
30
Presentation / Jury
Project
1
12
Seminar / Workshop
Oral Exam
Midterms
1
30
Final Exam
    Total
120

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field.

2

To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods.

3

To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice.

4

To be able to use analytical thinking skills in the field of Public Relations and Advertising.

5

To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders.

6

To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field.

7

To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems.

8

To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise.

9

To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes.

10

To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising.

11

To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1)

12

To be able to speak a second foreign at a medium level of fluency efficiently.

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest