FACULTY OF COMMUNICATION

Department of Public Relations and Advertising

GEEC 201 | Course Introduction and Application Information

Course Name
Introduction to Business
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
GEEC 201
Fall/Spring
3
0
3
4

Prerequisites
None
Course Language
English
Course Type
Service Course
Course Level
First Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course Discussion
Group Work
Lecture / Presentation
Course Coordinator
Course Lecturer(s)
Assistant(s)
Course Objectives The course examines the roles businesses play in the community, and their aims by focusing on the free market system and competition. It provides knowledge about what should a company do to provide its services or manufacture its products for the customers. The course aims to inform the students about fundamental issues of business like, managerial functions, marketing, finance, accounting and international business.
Learning Outcomes The students who succeeded in this course;
  • Identify the basic functions of an enterprise like management, marketing, finance, manufacturing, accounting.
  • Explain the fundamental ethical isssues and corporate responsibility dimensions of a business
  • Explain the alternative organizational structures, team work and communication styles which can improve the competitive power of a business.
  • Learn the principals of international business and the importance of innovation abd creativity in interational competition.
  • Conceptualize the importance of organizational growth
  • Follow the rule that all academic work necessitates academic honesty
Course Description This course has been designed to teach the students the types of business, basic functions of business and all the issues related to running a business.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Welcome Session, Classroom Rules, Lecturer’s Expectations, Students’ Expectations, The Importance of Businesses Readings provided by the instructor
2 Introduction to Business Readings provided by the instructor Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2019). Understanding Business 12th ed. McGraw-Hill Irwin: New York, NY. Chapter 1
3 Business Ethics and Social Responsibility Readings provided by the instructor Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2019). Understanding Business 12th ed. McGraw-Hill Irwin: New York, NY. Chapter 4
4 Understanding Economics Readings provided by the instructor Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2019). Understanding Business 12th ed. McGraw-Hill Irwin: New York, NY. Chapter 2
5 Entrepreneurship Readings provided by the instructor Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2019). Understanding Business 12th ed. McGraw-Hill Irwin: New York, NY. Chapter 5-6
6 Management and Leadership Readings provided by the instructor Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2019). Understanding Business 12th ed. McGraw-Hill Irwin: New York, NY. Chapter 7
7 Structuring Organizations Readings provided by the instructor Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2019). Understanding Business 12th ed. McGraw-Hill Irwin: New York, NY. Chapter 8
8 Production and Operations Management Readings provided by the instructor Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2019). Understanding Business 12th ed. McGraw-Hill Irwin: New York, NY. Chapter 9
9 Marketing Readings provided by the instructor Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2019). Understanding Business 12th ed. McGraw-Hill Irwin: New York, NY. Chapter 13
10 Four P's of Marketing Readings provided by the instructor Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2019). Understanding Business 12th ed. McGraw-Hill Irwin: New York, NY. Chapter 14-15-16
11 Midterm Exam
12 Human Resources Management Readings provided by the instructor Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2019). Understanding Business 12th ed. McGraw-Hill Irwin: New York, NY. Chapter 11
13 Motivating Employees Readings provided by the instructor Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2019). Understanding Business 12th ed. McGraw-Hill Irwin: New York, NY. Chapter 10
14 Understanding Accounting and Finance Readings provided by the instructor Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2019). Understanding Business 12th ed. McGraw-Hill Irwin: New York, NY. Chapter 17-18
15 Review of Semester
16 Review of Semester

 

Course Notes/Textbooks

Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2019). Understanding Business 12th ed. McGraw-Hill Irwin: New York, NY.

ISBN-13: 978-1259929434

Suggested Readings/Materials

Readings provided by the instructor 

https://www.nytimes.com/section/business

https://www.ft.com/

https://www.bloomberg.com/businessweek

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
15
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
1
25
Presentation / Jury
1
30
Project
Seminar / Workshop
Oral Exams
Midterm
1
30
Final Exam
Total

Weighting of Semester Activities on the Final Grade
4
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
0
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
0
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
0
Presentation / Jury
1
0
Project
0
Seminar / Workshop
0
Oral Exam
0
Midterms
1
0
Final Exam
0
    Total
0

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field.

2

To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods.

3

To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice.

4

To be able to use analytical thinking skills in the field of Public Relations and Advertising.

5

To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders.

6

To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field.

7

To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems.

8

To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise.

9

To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes.

10

To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising.

11

To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1)

12

To be able to speak a second foreign at a medium level of fluency efficiently.

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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