GEEC 201 | Course Introduction and Application Information - Department of Public Relations and Advertising

Course Name

Introduction to Business

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
GEEC 201	Fall/Spring	3	0	3	4

Prerequisites	None
Course Language	English
Course Type	Service Course
Course Level	First Cycle
Mode of Delivery	-
Teaching Methods and Techniques of the Course	Discussion Group Work Lecture / Presentation
National Occupation Classification	-
Course Coordinator	Dr.Öğretim Üyesi Ünsal Doğan BAŞKIR
Course Lecturer(s)	Prof. Dr. Öznur YURT
Assistant(s)	Araş. Gör. Zeynep Göksu Beşkaya

Course Objectives	The course examines the roles businesses play in the community, and their aims by focusing on the free market system and competition. It provides knowledge about what should a company do to provide its services or manufacture its products for the customers. The course aims to inform the students about fundamental issues of business like, managerial functions, marketing, finance, accounting and international business.
Learning Outcomes	The students who succeeded in this course; Identify the basic functions of an enterprise like management, marketing, finance, manufacturing, accounting. Explain the fundamental ethical isssues and corporate responsibility dimensions of a business Explain the alternative organizational structures, team work and communication styles which can improve the competitive power of a business. Learn the principals of international business and the importance of innovation abd creativity in interational competition. Conceptualize the importance of organizational growth Follow the rule that all academic work necessitates academic honesty
Course Description	This course has been designed to teach the students the types of business, basic functions of business and all the issues related to running a business.
Related Sustainable Development Goals

Course Category	Core Courses
	Major Area Courses
	Supportive Courses
	Media and Management Skills Courses
	Transferable Skill Courses

Week	Subjects	Related Preparation
1	Welcome & Introduction to the Course	Course site in Blackboard
2	Business and Its Environment Part I (Macroenvironment Analysis)	Ebert, R.J. and Griffin, R.W., 2018. Introduction to Business. Pearson. 13th Edition (Part 1-Chp1) & Bovee, C.L. and Thill, J.V., 2023. Business in action. Pearson Higher Ed.10th Edition (Part 1)
3	Business and Its Environment Part II (Microenvironment Analysis)	Ebert, R.J. and Griffin, R.W., 2018. Introduction to Business. Pearson. 13th Edition (Part 1-Chp1) & Bovee, C.L. and Thill, J.V., 2023. Business in action. Pearson Higher Ed.10th Edition (Part 1)
4	Organizational Structure & Functions	Ebert, R.J. and Griffin, R.W., 2018. Introduction to Business. Pearson. 13th Edition (Part 2-Chp 5 & 6) & Bovee, C.L. and Thill, J.V., 2023. Business in action. Pearson Higher Ed.10th Edition (Part 3-Chp 7)
5	Managing the Business Processes (Part I)	Ebert, R.J. and Griffin, R.W., 2018. Introduction to Business. Pearson. 13th Edition (Part 2)
6	Management of Processes (Part II)	Ebert, R.J. and Griffin, R.W., 2018. Introduction to Business. Pearson. 13th Edition (Part 2)
7	Marketing Management (I) (Strategy Development & SWOT Analysis)	Ebert, R.J. and Griffin, R.W., 2018. Introduction to Business. Pearson. 13th Edition (Part 4) & Bovee, C.L. and Thill, J.V., 2023. Business in action. Pearson Higher Ed.10th Edition (Part 5)
8	Marketing Management (II)	Ebert, R.J. and Griffin, R.W., 2018. Introduction to Business. Pearson. 13th Edition (Part 4) & Bovee, C.L. and Thill, J.V., 2023. Business in action. Pearson Higher Ed.10th Edition (Part 5)
9	Midterm Exam
10	Human Resources Management	Ebert, R.J. and Griffin, R.W., 2018. Introduction to Business. Pearson. 13th Edition (Part 3-Chp 10) & Bovee, C.L. and Thill, J.V., 2023. Business in action. Pearson Higher Ed.10th Edition (Part 4-Chp 11)
11	Leadership	Ebert, R.J. and Griffin, R.W., 2018. Introduction to Business. Pearson. 13th Edition (Part 3-Chp 8&9) & Bovee, C.L. and Thill, J.V., 2023. Business in action. Pearson Higher Ed.10th Edition (Part 4-Chp 10)
12	Social Responsibility, Ethics, and Business Law	Ebert, R.J. and Griffin, R.W., 2018. Introduction to Business. Pearson. 13th Edition (Part 1-Chp 2) & Bovee, C.L. and Thill, J.V., 2023. Business in action. Pearson Higher Ed.10th Edition (Part 1-Chp 4)
13	Accounting and Finance	Ebert, R.J. and Griffin, R.W., 2018. Introduction to Business. Pearson. 13th Edition (Part 6)
14	Entrepreneurship Asynchronous recording will be shared (Taylan Demirkaya will join us, as a guest lecturer, for a talk on Entrepreneurship)	Ebert, R.J. and Griffin, R.W., 2018. Introduction to Business. Pearson. 13th Edition (Part 1-Chp 3) & Bovee, C.L. and Thill, J.V., 2023. Business in action. Pearson Higher Ed.10th Edition (Part 2)
15	Wrap up & review of the semester
16	Final Exam

Course Notes/Textbooks

Readings provided by the instructor

Suggested Readings/Materials

Bovee, C.L. and Thill, J.V., 2023. Business in action. Pearson Higher Ed.10th Edition

Ebert, R.J. and Griffin, R.W., 2018. Introduction to Business. Pearson. 13th Edition

Mirze, S. Kadri (2013). Introduction To Business. Literatür Yayıncılık

https://www.nytimes.com/section/business

https://www.ft.com/

https://www.bloomberg.com/businessweek

Semester Activities	Number	Weigthing
Participation	1	30
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
Project
Seminar / Workshop
Oral Exams
Midterm	1	30
Final Exam	1	40
Total

Weighting of Semester Activities on the Final Grade	2	60
Weighting of End-of-Semester Activities on the Final Grade	1	40
Total

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	3	48
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	16		0
Study Hours Out of Class	14	2	28
Field Work			0
Quizzes / Studio Critiques			0
Portfolio			0
Homework / Assignments			0
Presentation / Jury			0
Project			0
Seminar / Workshop			0
Oral Exam			0
Midterms	1	20	20
Final Exam	1	23	23
		Total	119

#	Program Competencies/Outcomes	* Contribution Level
#	Program Competencies/Outcomes	1	2	3	4	5
1	To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field.	-	-	-	-	-
2	To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods.	-	-	-	-	-
3	To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice.	-	-	-	-	-
4	To be able to use analytical thinking skills in the field of Public Relations and Advertising.	-	-	-	-	-
5	To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders.	-	-	-	-	-
6	To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field.	-	-	-	-	-
7	To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems.	-	-	-	-	-
8	To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise.	-	-	-	-	-
9	To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes.	-	-	-	-	-
10	To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising.	-	-	-	-	-
11	To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1)	-	-	-	-	-
12	To be able to speak a second foreign at a medium level of fluency efficiently.	-	-	-	-	-
13	To be able to relate the knowledge accumulated throughout the human history to their field of expertise.	-	-	-	-	-