FACULTY OF COMMUNICATION

Department of Public Relations and Advertising

GEIN 304 | Course Introduction and Application Information

Course Name
Applied Entrepreneurship and Innovation
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
GEIN 304
Fall/Spring
4
0
4
6

Prerequisites
None
Course Language
English
Course Type
Service Course
Course Level
First Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course Group Work
Course Coordinator
Course Lecturer(s)
Assistant(s)
Course Objectives Entrepreneurship and innovation are the are the highest value-added elements in the new economy. This class aims to teach students interested in entepreneurship about creating awareness as applied to their career. ALL STUDENTS from ALL DEPARTMENTS would be able to select this course.
Learning Outcomes The students who succeeded in this course;
  • will be able to count the foundational principles of entrepreneurship.
  • will be able to distinguish when a business idea is valuable and innovativew
  • will be able to construct a business plan and model.
  • will be able to apply methods of market research to the business idea.
  • will be able to carry out financial planning with the business idea.
  • will be able to consider goods/services manufacturing with relation to the business idea.
  • will be able to present the business idea in an effective manner.
Course Description Providing theoretical information on entepreneurship and formulating a business plan, analyzing successful business models, preparing and presenting business models.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Principle foundations of Entrepreneurs, Entrepreneurship, foundations of entrepreneurial thought, testing of entrepreneurial identity Richard, Doug. (2013) How to Start A Creative Business: the jargon-free guide for creative entrepreneurs. Newton Abbot: David & Charles
2 Entrepreneurial process, developing business ideas, and creativity Techniques for solving creative problems, innovation http://en.m.wikipedia.org/wiki/Lean_startup
3 Business plan concepts and business plan elements (market research) Researching the market with primary and secondary sources, identifying clients and their current and future needs http://www.slideshare.net/mobile/redrocketvc/market-research-for-startups-13977653?qid=84822e7d-9803-4dd8-8366-957089d59fad&v=qf1&b=&from_search=6
4 Business plan concepts and business plan elements (market research) Analysis of mixed marketing along the lines of the marketing plan (good, price, distribution) http://en.m.wikipedia.org/wiki/Marketing
5 Business plan concepts and business plan elements (manufacturing, production/service plan) planning production Workshop - Research
6 Business plan concepts and business plan elements (management plan) Considering management plan and its adaptation to the business plan Human resources management Workshop - Research
7 Business plan concepts and business plan elements (financial plan) Finding financial sources, planning the investment, preparing the financial portrait, and principles of financial management, Accounting (budget and cash flow) Workshop - Research
8 Market Research and workshop project according to the market plan Workshop - Research
9 Manufacturing (production, service) plan workshop project Workshop - Research
10 Workshop project for the management plan Workshop - Research
11 Workshop project for the financial plan Workshop - Research
12 Business plan concepts and a holistic view, for example business applications, sustainability, change management, and growth Information management Workshop - Research
13 Preparing a Business Plan, Working on it, and Presenting
14 Preparing a Business Plan, Working on it, and Presenting
15 Preparing a Business Plan, Working on it, and Presenting
16 Jury Presentations and Final Evaluations

 

Course Notes/Textbooks

Richard, Doug. (2013) How to Start A Creative Business: the jargon-free guide for creative entrepreneurs. Newton Abbot: David & Charles

ISBN: 978-1-4463-0273-6

The Lean Startup - How Today's Entrepreneurs use Continious Innovation To Create Radically Sucessful Businesses' Eric Ries, Crown Business 2011 Web site: http://www.slideshare.net/mobile/PaulShawSmith/business-planning-for-startups

 

Suggested Readings/Materials

http://en.m.wikipedia.org/wiki/Lean_startup

http://en.m.wikipedia.org/wiki/Marketing

http://www.slideshare.net/mobile/redrocketvc/market-research-for-startups-13977653?qid=84822e7d-9803-4dd8-8366-957089d59fad&v=qf1&b=&from_search=6

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
1
30
Presentation / Jury
1
40
Project
Seminar / Workshop
Oral Exams
1
20
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade
4
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
0
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
0
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
0
Presentation / Jury
1
0
Project
0
Seminar / Workshop
0
Oral Exam
1
0
Midterms
0
Final Exam
0
    Total
0

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field.

2

To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods.

3

To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice.

4

To be able to use analytical thinking skills in the field of Public Relations and Advertising.

5

To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders.

6

To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field.

7

To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems.

8

To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise.

9

To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes.

10

To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising.

11

To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1)

12

To be able to speak a second foreign at a medium level of fluency efficiently.

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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