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Department of Public Relations and Advertising
"Branding in the Age of Artificial Intelligence Forum" at EGİAD
The "Branding in the Age of Artificial Intelligence Forum," organized in strategic collaboration between İzmir University of Economics, Netnocon 2026, and the Aegean Young Businessmen Association (EGİAD), is taking place today at the İzQ Innovation Center.
The forum's first session will feature a keynote address by Prof. Dr. Robert V. Kozinets, the founder of netnography. In the second session, Prof. Dr. Kozinets will be joined by Prof. Dr. Rossella Gambetti and Prof. Dr. Ulrike Gretzel as speakers in a panel titled "The Future of Branding: A Roadmap for Companies." The panel will be moderated by Asst. Prof. Dr. Lena Çavuşoğlu.
The forum brings together representatives from the business world and academia to explore the transformative impact of artificial intelligence on branding strategies.
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