FACULTY OF COMMUNICATION

Department of Public Relations and Advertising

GENS 204 | Course Introduction and Application Information

Course Name
Introduction to Psychology I
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
GENS 204
Fall/Spring
3
0
3
6

Prerequisites
None
Course Language
Course Type
Second Foreign Language
Course Level
-
Mode of Delivery -
Teaching Methods and Techniques of the Course -
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives To introduce the fields of psychology to the students at a general level
Learning Outcomes The students who succeeded in this course;
  • Identifying the theoretical (e.g. cognitive, social psychology) and applied fields (e.g., health psychology) of psychology.
  • Having knowledge about main theories and approcahes of psychology (e.g, behavioral, cognitive)
  • Learning the research methods that are used in psychology.
  • Having knowledge on how to apply psychological theory and research to different fields.
  • Explaining the different bases (e.g. physiological, social) of human behavior.
  • Learning and using the scientific language used in psychology.
  • Learning the ethical rules that should be applied in psychological research.
Course Description In this course theoretical and applied fields of psychology are introduced to the students at a general level.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Discussion to Syllabus
2 Introduction to psychology Feldman, R. S. (2011). Understanding Psychology. McGraw-Hill. p. 2-29.
3 Psychological research Feldman, R. S. (2011). Understanding Psychology. McGraw-Hill. p. 30-55.
4 Neuroscience and Behavior Feldman, R. S. (2011). Understanding Psychology. McGraw-Hill. p. 56-93.
5 Neuroscience and Behavior Feldman, R. S. (2011). Understanding Psychology. McGraw-Hill. p. 56-93.
6 Sensation and Perception Feldman, R. S. (2011). Understanding Psychology. McGraw-Hill. p. 138-175.
7 States of consciousness Feldman, R. S. (2011). Understanding Psychology. McGraw-Hill. p. 138-175.
8 Midterm
9 Evaluation of Midterm/ Learning Feldman, R. S. (2011). Understanding Psychology. McGraw-Hill. P. 176-209.
10 Memory Feldman, R. S. (2011). Understanding Psychology. McGraw-Hill. p. 210-243.
11 Language and Cognition Feldman, R. S. (2011). Understanding Psychology. McGraw-Hill. p. 244-277.
12 Intelligence Feldman, R. S. (2011). Understanding Psychology. McGraw-Hill. p. 278-307.
13 Motivation and Emotion Feldman, R. S. (2011). Understanding Psychology. McGraw-Hill. p. 278-307.
14 Review of the Semester Feldman, R. S. (2011). Understanding Psychology. McGraw-Hill. p. 308-341.
15 Final
16 Review of the Semester

 

Course Notes/Textbooks

Book chapters that are mentioned above and power point presentations.

Suggested Readings/Materials

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
Project
Seminar / Workshop
Oral Exams
Midterm
2
60
Final Exam
1
40
Total

Weighting of Semester Activities on the Final Grade
2
60
Weighting of End-of-Semester Activities on the Final Grade
1
40
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
15
3
45
Field Work
0
Quizzes / Studio Critiques
24
0
Portfolio
0
Homework / Assignments
0
Presentation / Jury
0
Project
0
Seminar / Workshop
0
Oral Exam
0
Midterms
2
15
30
Final Exam
1
30
30
    Total
153

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field.

2

To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods.

3

To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice.

4

To be able to use analytical thinking skills in the field of Public Relations and Advertising.

5

To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders.

6

To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field.

7

To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems.

8

To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise.

9

To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes.

10

To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising.

11

To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1)

12

To be able to speak a second foreign at a medium level of fluency efficiently.

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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