CMC 2015, which brings together the outstanding scholars from fields of corporate and marketing communication, was organized in Izmir University of Economics. The conference was held on 16-17 April, 2015 with the participants from 18 different countries. In the special session which was moderated by Prof. Don. E. Schultz, the well-known professionals from the sector who are Haluk Sicimoğlu (BBDO Turkey), Yelda Aktuna (FutureBright-Istanbul), Emre Oker (Ülker) and Zehra Güngör (IPRA 2014 Manager, StagePR) and academicians discussed about the relations between sector and academia.
Acting Dean and Conference Chair Assoc. Prof. Dr. Ebru Uzunoğlu stated “We are very pleased to host the outstanding academicians from the fields of corporate and marketing communications in our university.” She also emphasized that the participation of the outstanding scholars such as Prof. Don Schultz, Prof. Philip Kitchen, Prof. Roger Bennett, Prof. Peter Neijens and Prof. Lars Thøger Christensen have a great importance for Turkey and Izmir.
Volunteer Students from Department of Public Relations and Advertising who worked for the conference also gained experience. The social activities including gala dinner with the folk dance performance of the IUE students, Agora and Ephesus trips were significant in terms of strengthening the intercultural relations. The conference coordinator Prof. Philip Kitchen indicated that CMC 2015 is the best of 20 year and raised the bar for the future organizations.